• Entrepreneur’s Workshop: Craft Your Commerce Workshop Series 

    Center for Craft - Ideation Lab Asheville

    Entrepreneur's Workshop: Craft Your Commerce is a series for makers led by the Center for Craft in partnership with UNC Asheville, Mountain BizWorks, and area creative entrepreneurs. It aims to connect, elevate and advance craft-centered companies of all kinds through a series of three maker-led, interactive workshops and a special Mountain BizWorks Alpine cohort. Explore an overview

    $20 – $375

    Market Positioning: The foundation of your business strategy 

    Center for Craft - Ideation Lab Asheville

    Positioning is one of the most important "business" decisions you will make. In this workshop, Regina Connell, former Director of Communications at Heath Ceramics, will share why positioning is foundational for your business, how to do it, and how it will inform everything from your strategy, your brand, your pricing, your partnerships and your communications.

    $20 – $375
  • Sustainable Growth Strategies: Exploring Creative and Profitable Maker Pathways 

    Center for Craft - Ideation Lab Asheville

    Artists and makers with a growing audience often wrestle with whether, when, and how to scale their operations. This panel discussion and workshop will explore this topic with the founders of Bloodroot Blades (Athens, GA) and East Fork Pottery (Asheville, NC), moderated by Annie Milroy Price of Mountain BizWorks. The focus will be on exploring

    $20 – $375

    Alpine Cohort for Makers (part of the Craft Your Commerce Series) 

    Center for Craft - Ideation Lab Asheville

    Thursdays: April 26th – May 24th, 2018 from 9:30am– 12:30pm This 5-week cohort experience will guide existing artists and makers through a comprehensive assessment of their experience producing and selling to date, while also addressing the opportunities and challenges currently at hand. It is designed to offer the accountability and support necessary to both clarify

    $375
  • Marketing for Makers: Half-Day Hustle 

    Asheville Masonic Temple Asheville

    This event is part of the Craft Your Commerce 2019 Series: Marketing for Makers. The Half-Day Hustle is an offering of three short, compelling and interactive sessions that will delve into the “what, how and why” of marketing.    Event Schedule 9:30am - 10:00am Registration opens. Optional networking time. Coffee and breakfast provided. 10:00am -

    Social Media Strategy – How to Manage Social Media Efficiently and Effectively 

    UNCA Highsmith Student Union Asheville

    Social media has the power to grow your business, build brand recognition, and make real connections with the people you know need your products or services. It can also be a constantly changing, confusing drain on your time and money if it is not handled strategically. Attend this class to learn how content banks, editorial

    Capture and Convey: Telling Your Story Through Images 

    UNCA Highsmith Student Union Asheville

    Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you, your work, and your values. Join noted Asheville photographer and craft publishing veteran Nicole McConville to explore

  • Expand Your Reach with Shopify 

    UNCA Highsmith Student Union Asheville

    Ready to take the next step in growing your online business? This workshop will show you how to use proven strategies to increase your sales, build brand loyalty, and engage customers using Shopify. Discover tools and techniques to motivate your new and existing customers, as well as resources to automate your marketing processes. We'll also

    Alpine for Makers w/ Lisa Zahiya, Oct 2 – Oct 30 (Wednesday mornings) 

    Mountain BizWorks Asheville Office Asheville

    Facilitated by Lisa Zahiya of Zahiya Studios. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. The course will guide participants through a comprehensive assessment of their experience producing and selling to date, while also addressing the opportunities and challenges currently at hand.

    Foundations for Makers w/ Annie Price, Oct 15 – Nov 19 (Tuesday afternoons) 

    Mountain BizWorks Asheville Office Asheville

    Facilitated by Annie Price of Birds Eye. This 6-week cohort experience will aid new makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. In 18 hours over 6 weekly sessions, participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will

    Etsy Craft Entrepreneurship Workshop 

    East West Vintage Rentals Asheville

    Workshop Dates: Thursday October 24 thru Friday October 25 (2 Full Days) Workshop Times: 9am - 6pm Learn How to Create an Online Shop for your Craft Products! Do you already make custom jewelry, decorative home items, or other handmade products for sale or gift giving? If so, this 2-day workshop will teach you how to