This course is ideal for new business owners or for business owners who have only a basic understanding of how to market their product or service.
Cost
$250
Duration
6 Weeks
addPayment & Scholarship details
Payment details: The course fee is $250. Upon enrollment, a minimum deposit of 50% of the total is due to reserve your seat (if you are not applying for a scholarship). We will follow up with an email confirmation of your placement within a few business days. A pay link will be included in your email confirmation for submitting any remaining class balances.
Scholarship details: Financial aid is available for all of our learning programs. Thanks to the two-year WNC Strong: Recover Forward Scholarship Program, scholarship recipients will be eligible to receive a minimum of 80% off most courses and workshops (ScaleUp not included) and a minimum of 10 hours of free 1-on-1 business coaching. This is available for anyone in WNC at any stage of business, and no one will be turned away for lack of funds. Apply in the course registration form.
If you have questions or concerns please email scholarship@mountainbizworks.org.
You have a product or a service to sell. You are ready to tell the world about it. But, how? Marketing & Branding Essentials is for you.
Using The Marketing Bridge Framework
In 15 hours over 6 weekly sessions, we cover the basics of branding and marketing your business using the framework of The Marketing Bridge to understand how customers move from being completely unaware of your business to becoming repeat, loyal (raving) fans!
Each week focuses on one stage of that journey and the marketing tools that help move customers across the bridge.
01.
Branding vs. Marketing
Understand the critical difference between branding and marketing – and how they work together to drive business growth. We’ll define what you’re really selling and why clarity here changes everything.
02.
Awareness & Comprehension
Learn how to reach the right audience and ensure they truly understand your value. We’ll identify your ideal customer and craft messaging that connects and resonates.
03.
Conviction & Action
Turn interest into trust – and trust into action. This week focuses on building credibility, overcoming objections, and guiding your audience toward saying yes.
04.
Experience
Explore how every interaction shapes your brand. From first touchpoint to delivery, we’ll look at how to create a seamless and memorable customer experience.
05.
Repeat & Refer
Discover how to turn happy customers into loyal advocates. We’ll cover retention strategies, referrals, and how strong relationships fuel sustainable growth.
06.
One Page Marketing Plan
Bring it all together into a clear, actionable marketing plan. You’ll leave with a simple, strategic roadmap you can confidently execute.
Marketing & Branding Essentials course dates
Find the course date that fits your schedule and location.
Have questions? See our FAQ
FAQ
addWhat if I have to miss a class?
The first class is required, and we strongly recommend attending every session. If you have to miss a week, please let your facilitator know and coordinate a time to cover missed material.
addWhat if the class doesn’t cover a topic I’m interested in?
If you want to dive deeper into a specific concept or cover a topic that isn’t addressed in class, we recommend working individually with a Business Coach.
addWhat if I can’t afford the program?
Financial aid is available for all of our learning programs. Scholarship benefits include: Up to 80% off all classes and workshops, up to 10 hours of free 1-on-1 business coaching, eligibility for anyone in WNC, at any stage of business, and a commitment that no one will be turned away for lack of funds. Scholarship applications are embedded in our business coaching application as well as course and workshop registrations. If you have questions or concerns please email scholarship@mountainbizworks.org.
addWhat are technological equipment / tools that I need?
To attend our virtual classes you will need a steady internet connection, a computer or reliable device, and note-taking material. Please let us know if you require extra support.
addAre all classes online or are you offering any in-person?
While Mountain BizWorks will continue to offer virtual classes & workshops, we are beginning to offer some learning services in person or in a hybrid format. Please check each class or workshop description to determine whether it is going to be Virtual, In-Person or a Hybrid of both.
Don’t see your question here?
Reach out to us
Other offerings
Ready for more?
Explore our full calendar to see all learning opportunities.
Financial SeriesBusiness coaching
View full calendar
Newsletter
Stay connected to the local community of entrepreneurs with Mountain BizWorks.
We use our newsletter to keep the community together on all things small business in the WNC region. Learn about events, classes, funding opportunities, and more!
Sign up for our newsletter to stay in the loop.
