• Pricing for Profit  Virtual

    Have you always wanted to know what financials you should be looking at? Do you know if your prices are in line with the market? Are you charging enough for your creative products or services? Come to this workshop to learn about some best financial practices for creative product and service based businesses. Hear from

  • Insuring Creativity  Virtual

    So often the creative community doesn’t carry the proper insurance to cover your business in a time of need. 79% of creative based businesses do not carry the correct insurance necessary to protect their business. The lack of adequate business insurance represents a career-threatening financial vulnerability to creatives who are affected by emergencies beyond their

    Scaling and Shifting Your Craft Business  In-Person

    Center for Craft - Ideation Lab Asheville

    You can join this class in person following strict COVID protocols outlined below* or via Zoom. How do you determine your value in the marketplace and in your own company?  Brett Binford, co-founder and CEO of Portland based Mudshark Studios, will share the story of how he started his first business and overcame obstacles along

  • NC LEAP Webinar Series: Patent Process and Application Basics  Virtual

    Virtual Online — Zoom

    Join us as Russel Blaise from Alston & Bird discusses patent process and application basics for entrepreneurs! This is a free, 1-hour lecture followed by a brief Q&A through the North Carolina Lawyers for Entrepreneurs Assistance Program.  

  • NC LEAP Webinar Series: Nonprofit Formation  Virtual

    Virtual Online — Zoom

    Join us as Shawn Garrett from the Costner Group discusses nonprofit formation for entrepreneurs! This is a free, 1-hour lecture followed by a brief Q&A through the North Carolina Lawyers for Entrepreneurs Assistance Program.  

    Sustainability Lunch & Learn with Gaia Herbs  Virtual

    Virtual Online — Zoom

    Curious about your carbon footprint? Unsure where to begin? Sustainability analyst, Holly Garrett, will share the basics of greenhouse gas accounting and her experiences tracking greenhouse gas (GHG) emissions at Gaia Herbs. Holly will also share tips on how to boost your B Impact Assessment score and calculate your Scope 1 and 2 emissions. Bring

  • The Engine: How To Use Content Marketing To Reach Customers and Grow Your Business  Virtual

    Virtual Online — Zoom

    In this interactive workshop participants will be empowered with a framework to understand, use and maximize content marketing for their business. Participants will be provided with the foundational support needed for them to create content that resonates with customers and grows their brand. Participants will come out of the class with a framework to ideate

    The Power of Digital Marketing Panel  Virtual

    Virtual Online — Zoom

    ​​Digital marketing is a rich, complex topic and a continuously moving target for most brands and businesses. Under the umbrella of digital marketing are a wide variety of tools and platforms, as well as communications strategies and approaches. All of them offer opportunities for growth and success, as well as risk, so how do you

  • Instagram Deep Dive  Virtual

    Attracting customers today via Instagram is key to building a strong online presence, but Instagram's functionality and the algorithms change constantly. Liz Kantner, owner of STAY GOLD will provide a brief overview of Instagram and how to create consistent content on Instagram that will lead to sales. Liz will also illustrate what makes an engaging

    Email Marketing Best Practices for Creatives  Virtual

    In a digital world where social media and online advertising seem to dominate the conversation, is email marketing still relevant?  The answer is 100% yes, especially for any brand or business selling products online, managing a brick and mortar retail space, or both. Join digital marketing strategist and educator Sarah Benoit as she shares email

    Selling on Pinterest  Virtual

    Virtual Online — Zoom

    You’re a creator. You’ve always been good with your hands. The thrill of manifesting an object from your imagination is what gets you out of bed in the morning but marketing your business online? Not so much. Maybe you’ve already embraced Instagram but your reach is being tanked by algorithms and it’s not actually driving

  • Commercial Real Estate 101: From Contracts to Closings  Virtual

    Virtual Online — Zoom

    Would you like to own your building? Join us for this one-hour, virtual workshop on commercial real estate. Learn basic terms, processes, red flags, and pro-tips from Chad Halliday, attorney at McGuire Wood & Bissette. Participants will walk away with an understanding of commercial real estate transactions from contract to closing. 

    Free

    Commercial Leasing 101: Empowering Tenants through Lease Negotiation  Virtual

    Virtual Online — Zoom

    Join us for this one-hour, virtual workshop on commercial leasing. Chad Halliday, attorney at McGuire Wood & Bissette, will walk participants through a standard commercial lease agreement and demystify the process from both the tenant and landlord's perspectives.

    Free
  • Foundations Business Planning Class for Creatives – FULL (to get on the waitlist reach out to holly@mountainbizworks.org)  Virtual

    Virtual Online — Zoom

    Our Foundations business planning class helps guide ideas from concept to reality in a participatory, supportive learning environment. Join a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of