This workshop will walk you step-by-step through the essentials of creating a clear, actionable marketing plan designed specifically for your creative business. You’ll learn how to set realistic goals, identify your target audience, and choose the marketing channels that will have the biggest impact. We’ll break down how to map out campaigns, plan content, and create a schedule you can actually stick to.
You’ll leave with easy-to-use templates for building your own marketing strategy plan, plus practical tips for tracking results and adjusting your approach as your business grows. By the end of the workshop, you’ll have a roadmap that makes your marketing feel focused, intentional, and doable.
This is a two-part virtual class.
Session times:
Thursday, April 9th, 2:00-4:00pm
Thursday, April 16th, 2:00-4:00pm
Instructor Bio: Liz Kantner is passionate about working with independent jewelry artists to help them to define their voices and thrive in the modern marketplace. After making her mark as Marketing Manager for Todd Reed, Liz left to found her own company, Stay Gold, and also curated brands for JA New York’s New Designer Gallery. Liz now works exclusively for Stay Gold, where she dedicates herself to a select roster of fine jewelry clients, nurturing them to success through digital marketing, trade show strategy, sales-driving techniques, and branding.
