Where Creative Practice Meets Business Strategy
Details:
- Cohort Based – limit 8-12 participants
- 4 days over 4 weeks (content + work time with support)
- In Person at Center for Craft
- Meets every Wednesday for 4 weeks – May 6th, 13th, 20th and 27th, full days 10am-4pm w/ 1 hour lunch break
This four-week intensive is designed for artists who are ready to take a deeper dive into the business side of their creative practice. Each session is a full day, built to balance structured learning with dedicated work time, so you leave each week having actually accomplished something, not just taken notes.
This is a small, cohort-based program intentionally limited in size to keep sessions focused, personal, and supportive. Over the course of four weeks, we’ll dig into the details that drive a sustainable creative business, including:
- Business goals and growth planning – pricing, inventory strategies and visual planning
- Financials — where you are and where you want to be – choosing intentional, sustainable and varied ways to sell your work
- Shows and markets — whether they’re the right fit for your business and how to approach them strategically
- Online marketing, cans — not shoulds, and practical approaches
This program is best suited for artists who have some experience selling their work and are ready to move beyond the basics — examining what’s working, identifying room for improvement, and building a clear path forward.
Expect honest discussions, hands-on work sessions, and practical takeaways you can put to use right away.
Instructor Bio: Erica Stankwytch Bailey
Erika Stankwytch Bailey has been running her jewelry business since 2004 and she’s figured out most of it the hard way so you don’t have to.
With over two decades of experience building and sustaining a creative business largely on her own terms, Erika has developed real, tested strategies that have helped her grow her practice, navigate the business side of making, and raise a family along the way. The curriculum she brings to this workshop wasn’t pulled from a textbook — it was built through years of trial, error, and hard-won clarity.
Erika is passionate about pulling back the curtain on what it actually takes to run a sustainable creative business, and equally excited to be in honest conversation with other artists who are figuring it out too. She believes the best ideas come from the room, and she’s here to learn just as much as she is to teach.
