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DTSTART;TZID=America/Halifax:20191001T140000
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SUMMARY:Expand Your Reach with Shopify
DESCRIPTION:Ready to take the next step in growing your online business? This workshop will show you how to use proven strategies to increase your sales\, build brand loyalty\, and engage customers using Shopify. Discover tools and techniques to motivate your new and existing customers\, as well as resources to automate your marketing processes. We’ll also demonstrate how to increase sales by integrating your store with additional marketplaces like Etsy\, Amazon\, Facebook\, and Instagram. Learn how to build an exceptional shopping experience that will delight your customers\, while keeping your focus on what you do best: creating beautiful and unique products. \nAttendees will receive an unlimited free trial to Shopify. (normally 14-days) \nAbout the presenters\nJesse Michel With the ability to design layouts and interfaces and the technical knowledge required to implement them in code\, Jesse possesses a somewhat unique cross-section of skills. As a designer and front-end developer at PRC Applications — a local web and mobile applications firm specializing in eCommerce — his main focus is the implementation of front-end features for interaction\, primarily on the Shopify and WordPress platforms. Coming from an art and design background\, Jesse loves to explore new ways to bring unique and engaging online shopping experiences to customers through compelling content and interactivity. Jesse met Patrick at UNC Asheville in 2007\, and joined PRC Applications in 2013. \nPatrick Conant Patrick has a wealth of knowledge on software development practices and programming techniques\, with over 19 years of technical experience. He loves to design creative solutions to complex problems building Shopify stores\, WordPress sites\, and native Mobile Apps for clients across the world. He’s not all business; Patrick volunteers a large amount of time towards civic technology projects that improve interactions between citizens and government. Patrick is an advocate for open source software\, public data\, government transparency\, and community-driven solutions. \nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/expand-your-reach-with-shopify/
LOCATION:UNCA Highsmith Student Union\, 1 University Heights\, Asheville\, NC\, 28804\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2019/07/Craft-Your-Commerce-2019-Web-Banner-091119.png
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DTSTART;TZID=America/Halifax:20190925T100000
DTEND;TZID=America/Halifax:20190925T123000
DTSTAMP:20260422T051819
CREATED:20190729T180417Z
LAST-MODIFIED:20191001T153952Z
UID:10002012-1569405600-1569414600@wpengine.mountainbizworks.org
SUMMARY:Capture and Convey: Telling Your Story Through Images
DESCRIPTION:Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you\, your work\, and your values. Join noted Asheville photographer and craft publishing veteran Nicole McConville to explore accessible DIY tips that will improve your approach to image creation and your finished results. Determine when and how to work with a professional. Whether you are a maker\, baker\, or creative troublemaker\, this workshop dives deeply into the WHY as much as the HOW to prepare entrepreneurs to think about visuals in a way that is empowering and practical. \nAbout the presenter\nNicole McConville is an Asheville-based photographer offering a wide range of services\, including portraits\, food and beverage\, product photography and business identity and more. Her previous career in lifestyle book publishing helped inform her interdisciplinary approach and commitment to shine a bright spotlight on and support creative individuals and communities. \nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/2019-capture-and-convey/
LOCATION:UNCA Highsmith Student Union\, 1 University Heights\, Asheville\, NC\, 28804\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2019/07/Craft-Your-Commerce-2019-Web-Banner-091119.png
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DTSTART;TZID=America/Halifax:20190918T130000
DTEND;TZID=America/Halifax:20190918T170000
DTSTAMP:20260422T051819
CREATED:20190729T204847Z
LAST-MODIFIED:20191001T154042Z
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SUMMARY:Social Media Strategy - How to Manage Social Media Efficiently and Effectively
DESCRIPTION:Social media has the power to grow your business\, build brand recognition\, and make real connections with the people you know need your products or services. It can also be a constantly changing\, confusing drain on your time and money if it is not handled strategically. Attend this class to learn how content banks\, editorial calendars\, and scheduling tools can help save time and to test specific platforms that may enhance your social media workflow in the future. Also learn how social media experts create actionable marketing plans and use social tracking data to quantify success. \nAbout the presenter\nSarah D. Benoit is Co-founder and Lead instructor of JB Media Institute and President of Creative Original\, Inc. She has worked in the web design\, SEO\, and social media fields since 2003 and taught classes on related subjects since 2006. As President of Creative Original\, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute\, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely\, relevant\, and engaging training content. \nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/social-media-strategy-how-to-manage-social-media-efficiently-and-effectively/
LOCATION:UNCA Highsmith Student Union\, 1 University Heights\, Asheville\, NC\, 28804\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2019/07/Craft-Your-Commerce-2019-Web-Banner-091119.png
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