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DTSTART;TZID=America/New_York:20230824T090000
DTEND;TZID=America/New_York:20230824T110000
DTSTAMP:20260425T150442
CREATED:20230810T144704Z
LAST-MODIFIED:20230816T170117Z
UID:10002361-1692867600-1692874800@wpengine.mountainbizworks.org
SUMMARY:La Clase de Computación (en persona)
DESCRIPTION:Únase a nuestra clase de informática en persona para aprender los conceptos básicos de Google Drive y hojas de cálculo.
URL:https://wpengine.mountainbizworks.org/event/la-clase-de-computacion/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:En Espanol,Event,In-Person,Learn,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230811T100000
DTEND;TZID=America/New_York:20230811T110000
DTSTAMP:20260425T150442
CREATED:20230615T180015Z
LAST-MODIFIED:20230615T180015Z
UID:10002074-1691748000-1691751600@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (In-Person)
DESCRIPTION:Join us for an interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-5/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Learn,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230707T100000
DTEND;TZID=America/New_York:20230707T110000
DTSTAMP:20260425T150442
CREATED:20230615T175413Z
LAST-MODIFIED:20230615T180238Z
UID:10002072-1688724000-1688727600@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (In-Person)
DESCRIPTION:Join us for an interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-44/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Learn,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230613T173000
DTEND;TZID=UTC:20230613T203000
DTSTAMP:20260425T150442
CREATED:20230313T211541Z
LAST-MODIFIED:20230524T212749Z
UID:10002334-1686677400-1686688200@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Class - FULL
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Lilley Egues lilley@mountainbizworks.org or (828) 253-2834 ext. 16 \n  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Foundations Business Planning,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230524T173000
DTEND;TZID=America/New_York:20230524T193000
DTSTAMP:20260425T150442
CREATED:20221221T214029Z
LAST-MODIFIED:20230403T162926Z
UID:10002319-1684949400-1684956600@wpengine.mountainbizworks.org
SUMMARY:Grupo Catalizador en Espanol
DESCRIPTION:Mountain BizWorks está lanzando un nuevo programa de desarrollo continuo para nuestros emprendedores Latinos.  El enfoque es de desarrollar habilidades prácticas para su negocio y cómo ser un mejor líder. \nLos participantes se integrarán en un grupo de empresarios interesados en aprender y crecer facilitado por un mentor de crecimiento. También obtendrán acceso a tutoría individual\, expertos\, servicios de desarrollo para su negocio y otras oportunidades para un aprendizaje transformacional. \nDurante 10 meses\, se reunirá regularmente a través de la plataforma virtual de Zoom y en persona durante dos horas con un grupo de compañeros propietarios de negocios\, dirigidos por un facilitador. Durante este tiempo\, navegaremos juntos los desafíos y oportunidades que un emprendedor enfrenta al crecer un negocio y las siguientes fases de crecimiento. Todos los participantes contribuirán con sabiduría\, motivación y responsabilidad hacia sus objetivos y metas con el fin de lograr mejores resultados en su negocio. \nDurante los primeros meses\, los participantes aprenderán estrategias comerciales fundamentales para desarrollar un plan viable y claro. Luego\, el grupo se reunirá cada tres semanas en sesiones para compartir su progreso y continuar recibiendo apoyo del grupo. Los participantes podrán aprovechar las sesiones de entrenamiento individualizadas con los facilitadores del programa y los entrenadores de Mountain BizWorks. Cada participante recibirá $2\,000 dólares para solicitar asistencia técnica en las diferentes áreas que su negocio necesita\, esto es\, para ayudarlo a avanzar en sus objetivos de crecimiento. \nCómo aplicar\nHaga clic a continuación para registrarse al Grupo de Crecimiento Catalizador. Para esta cohorte o grupo\, se seleccionarán solo diez (10) propietarios de pequeños negocios locales mediante un proceso de solicitud competitivo. Las solicitudes se abrirán el 17 de enero de 2022\, se cerrarán el 17 de abril de 2023 y se revisarán de forma continua. Envíe un correo electrónico a Jeremiah o a Jenny  jeremiah@mountainbizworks.org / jenny@mountainbizworks.org con cualquier problema relacionado con su solicitud. \n¿Cuánto Cuesta ser Parte de este Programa?\nGracias al generoso apoyo del condado de Buncombe y otras organizaciones\, no hay ningún costo para participar en el programa. \nFecha de Lanzamiento del Primer Grupo:\nFecha límite de solicitud: 17 de abril de 2023 \nFecha de inicio del programa: 11 de mayo de 2023\, 6 – 7:30 p.m. \nFecha de finalización del programa: 24 de enero de 2024\, 5:30 – 7:30 p.m. \nGraduación: 24 de enero de 2024 \n 
URL:https://wpengine.mountainbizworks.org/event/grupo-catalizador-en-espanol/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Catalizador,En Espanol,In-Person,Latinx Entrepreneurship Programming
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230512T100000
DTEND;TZID=America/New_York:20230512T110000
DTSTAMP:20260425T150442
CREATED:20221120T173208Z
LAST-MODIFIED:20230509T154415Z
UID:10002305-1683885600-1683889200@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an in-person interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-4/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230502T093000
DTEND;TZID=America/New_York:20230502T120000
DTSTAMP:20260425T150442
CREATED:20221120T183243Z
LAST-MODIFIED:20230328T160851Z
UID:10002044-1683019800-1683028800@wpengine.mountainbizworks.org
SUMMARY:Marketing & Branding Essentials
DESCRIPTION:You have a product or a service to sell. You are ready to tell the world about it. But\, how? With so many ways to market your business\, it can be overwhelming to a small business owner to select and create a marketing strategy that is both effective and affordable. Join marketing and branding expert Murphy Funkhouser\, owner of BrandStage Consulting and former owner of Kudzu Brands\, for this 6-week master class on the basic principles of branding (establishing market comprehension and affinity for your business) and marketing (which tools to use to attract and convert customers). The class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy\, social media messaging and aesthetic. You will walk away from this class with tangible tools you can use to market your business today and to\, eventually\, become an enduring and memorable brand! This class is ideal for new business owners or for business owners who have only a rudimentary understanding of how to market their product or service. \nThis course is best for:\n \n1) Businesses that have an established/well formulated business model or concept\n2) Businesses that are ready to bring their product to market\n3) Businesses that are ready to learn the basics of marketing and branding in order to formulate a practical (and tactical!) marketing plan\n4) Strongly Recommended but Not Required: Completion of Foundations Course or some business coaching prior to signing up for course\n 
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-4/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Event,In-Person,Learn,Marketing,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230406T173000
DTEND;TZID=America/New_York:20230406T190000
DTSTAMP:20260425T150442
CREATED:20230215T190510Z
LAST-MODIFIED:20230405T135154Z
UID:10002324-1680802200-1680807600@wpengine.mountainbizworks.org
SUMMARY:Spring 2023 Makers Mixer
DESCRIPTION:Join us on Thursday\, April 6th from 5:30-7 p.m.\, for an informal\, in-person gathering of artists and creatives from the Western North Carolina region. This is a relaxed networking event that will begin with a brief introduction and presentation to provide a glimpse of the upcoming 2023 Spring Craft Your Commerce workshop series E-Commerce and Digital Marketing. Join us for a free and fun evening of socializing\, light bites\, and beverages. Sarah Benoit of JB Media will be joining us to discuss five simple things you can do right now to get more engagement on your website.  \nThis is an in-person event held at Mountain Bizworks.  \n  \nThis is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing. 
URL:https://wpengine.mountainbizworks.org/event/spring-2023-makers-mixer/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Expanding Small Business Access to Capital in Southwestern Region,Growth Initiative,In-Person,Learn,Networking
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T093000
DTEND;TZID=UTC:20230314T123000
DTSTAMP:20260425T150442
CREATED:20221120T181252Z
LAST-MODIFIED:20230123T152753Z
UID:10002309-1678786200-1678797000@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Class - FULL
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nFor questions\, contact Lilley Egues lilley@mountainbizworks.org or (828) 253-2834 ext. 16 \n  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-23/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Foundations Business Planning
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230303T100000
DTEND;TZID=America/New_York:20230303T110000
DTSTAMP:20260425T150442
CREATED:20221120T171944Z
LAST-MODIFIED:20221120T192154Z
UID:10002303-1677837600-1677841200@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an in-person interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-3/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230222T100000
DTEND;TZID=America/New_York:20230222T110000
DTSTAMP:20260425T150442
CREATED:20221120T171521Z
LAST-MODIFIED:20221120T192211Z
UID:10002301-1677060000-1677063600@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an in-person interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T173000
DTEND;TZID=America/New_York:20230119T193000
DTSTAMP:20260425T150442
CREATED:20230112T160315Z
LAST-MODIFIED:20230112T160610Z
UID:10002320-1674149400-1674156600@wpengine.mountainbizworks.org
SUMMARY:Taller de Computación (En Persona)
DESCRIPTION:Únase a nosotros para nuestro taller de computación en Mountain BizWorks!  \nFecha: 19 de enero \nHora: 5:30 pm a 7:30 pm \nLocalización 153 S Lexington Ave. Asheville\, NC 28801. \n\nPara más información contacto Jenny Forero a jenny@mountainbizworks.org. 
URL:https://wpengine.mountainbizworks.org/event/taller-de-computacion/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:En Espanol,Event,In-Person,Latinx Entrepreneurship Programming,Learn,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230105T100000
DTEND;TZID=America/New_York:20230105T110000
DTSTAMP:20260425T150442
CREATED:20221120T161810Z
LAST-MODIFIED:20221120T192227Z
UID:10002295-1672912800-1672916400@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an in-person interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221128T173000
DTEND;TZID=America/New_York:20221128T200000
DTSTAMP:20260425T150442
CREATED:20221006T161049Z
LAST-MODIFIED:20221120T194008Z
UID:10002292-1669656600-1669665600@wpengine.mountainbizworks.org
SUMMARY:Herramientas Financieras - En Persona
DESCRIPTION:Aproveche un pase de serie financiera con descuento\nNuestra serie financiera se compone de dos clases que cubren de manera integral las habilidades y herramientas financieras básicas que todo emprendedor necesita para iniciar y administrar un negocio exitoso. \n \nClases incluidas en la Serie Financiera: \nHerramientas Financieras\, 28 de noviembre + 5 de diciembre – Herramientas financieras le presentará las herramientas para comprender los conceptos básicos de las finanzas comerciales para que pueda tomar decisiones informadas sobre cómo organizar y administrar las finanzas de su empresa. Los temas discutidos son mantenimiento de registros; teneduría de libros; contabilidad; crear\, comprender y utilizar estados e informes financieros. \n  \nIntroducción a QuickBooks\, 12 de diciembre– Esta clase brinda una descripción general de QuickBooks y los diferentes niveles de suscripción\, y le enseñará cómo navegar por el tablero y explorar la función de informes para generar informes que se pueden personalizar según sus necesidades. Cuando complete esta clase\, conocerá las mejores maneras de moverse\, ingresar transacciones diarias\, obtener la información que necesita de QuickBooks y poderosas herramientas de informes que ayudarán a su empresa a tomar buenas decisiones.  \n  \nUn pase de serie financiera: $60
URL:https://wpengine.mountainbizworks.org/event/herramientas-financieras-en-persona/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,En Espanol,Financial Series,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221107T173000
DTEND;TZID=America/New_York:20221107T183000
DTSTAMP:20260425T150442
CREATED:20220621T190112Z
LAST-MODIFIED:20220719T192107Z
UID:10002274-1667842200-1667845800@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an IN PERSON interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-35/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221102T093000
DTEND;TZID=UTC:20221102T123000
DTSTAMP:20260425T150442
CREATED:20220615T190045Z
LAST-MODIFIED:20221010T143408Z
UID:10001998-1667381400-1667392200@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Class - FULL
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nFor questions\, contact Lilley Egues lilley@mountainbizworks.org or (828) 253-2834 ext. 16 \n  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-14/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Foundations Business Planning
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221020T140000
DTEND;TZID=UTC:20221020T170000
DTSTAMP:20260425T150442
CREATED:20220921T212927Z
LAST-MODIFIED:20221005T215745Z
UID:10002034-1666274400-1666285200@wpengine.mountainbizworks.org
SUMMARY:Speaker Training & Pitch Readiness Workshop
DESCRIPTION:Entrepreneurs’ ability to advocate\, speak\, inspire\, and motivate investors and new customers requires confident and compelling communication. This Speaker Training & Pitch Development workshop is designed to move participants from ineffective and insecure speakers to confident communicators who deliver engaging presentations that are persuasive\, entertaining\, and effective. Attendees are invited to discover their compelling message\, tap into stories to support their ideas\, and understand the shape of a compelling pitch. This training is a smart and potent approach to accomplishing what entrepreneurs and business leaders need to be in the world: present\, powerful\, and professional. \nIn this session\, attendees will: \n\nLearn Barrie’s “shape of a speech” to shape a pitch for clear content organization.\nUnderstand the value of distilling and honing a message to its most essential messages.\nImprove and expand speaking and presentation skills.\nUnderstand how non-verbal communication undermines authority.\nApply proven methods to turn down nervousness and amplify poise and presence.\nCultivate executive presence and confidence\n\nThis workshop is designed for and at no cost to graduates of the Scale Up and Invested program. Please enter the discount code provided to all graduates when purchasing your ticket (email: lilley@mountainbizworks.org for questions).  \nLimited seats available for non-graduate participants.
URL:https://wpengine.mountainbizworks.org/event/speaker-pitch-readiness-training-workshop/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221003T173000
DTEND;TZID=America/New_York:20221003T183000
DTSTAMP:20260425T150442
CREATED:20220621T185751Z
LAST-MODIFIED:20220719T192434Z
UID:10002272-1664818200-1664821800@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an IN PERSON interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-33/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221003T093000
DTEND;TZID=America/New_York:20221003T120000
DTSTAMP:20260425T150442
CREATED:20220615T190644Z
LAST-MODIFIED:20220920T183433Z
UID:10001999-1664789400-1664798400@wpengine.mountainbizworks.org
SUMMARY:Marketing & Branding Essentials
DESCRIPTION:You have a product or a service to sell. You are ready to tell the world about it. But\, how? With so many ways to market your business\, it can be overwhelming to a small business owner to select and create a marketing strategy that is both effective and affordable. Join marketing and branding expert Murphy Funkhouser\, owner of BrandStage Consulting and former owner of Kudzu Brands\, for this 6-week master class on the basic principles of branding (establishing market comprehension and affinity for your business) and marketing (which tools to use to attract and convert customers). The class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy\, social media messaging and aesthetic. You will walk away from this class with tangible tools you can use to market your business today and to\, eventually\, become an enduring and memorable brand! This class is ideal for new business owners or for business owners who have only a rudimentary understanding of how to market their product or service. \nThis course is best for:\n \n1) Businesses that have an established/well formulated business model or concept\n2) Businesses that are ready to bring their product to market\n3) Businesses that are ready to learn the basics of marketing and branding in order to formulate a practical (and tactical!) marketing plan\n4) Strongly Recommended but Not Required: Completion of Foundations Course or some business coaching prior to signing up for course\n 
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Event,In-Person,Learn,Marketing,Online,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220906T173000
DTEND;TZID=America/New_York:20220906T183000
DTSTAMP:20260425T150442
CREATED:20220621T185308Z
LAST-MODIFIED:20220719T192557Z
UID:10002270-1662485400-1662489000@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an IN PERSON interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-31/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220831T093000
DTEND;TZID=America/New_York:20220831T123000
DTSTAMP:20260425T150442
CREATED:20220615T192856Z
LAST-MODIFIED:20220815T180008Z
UID:10002265-1661938200-1661949000@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Class
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nFor questions\, contact Lilley Egues\, lilley@mountainbizworks.org or (828) 253-2834 ext. 16 \n  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-16/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Foundations Business Planning,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220802T100000
DTEND;TZID=America/New_York:20220802T110000
DTSTAMP:20260425T150442
CREATED:20220621T184523Z
LAST-MODIFIED:20220719T192715Z
UID:10002269-1659434400-1659438000@wpengine.mountainbizworks.org
SUMMARY:Orientation Session - In Person
DESCRIPTION:Join us for an IN PERSON interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Lilley Egues\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-30/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210221
DTEND;VALUE=DATE:20210222
DTSTAMP:20260425T150442
CREATED:20210114T185438Z
LAST-MODIFIED:20210114T185438Z
UID:10001915-1613865600-1613951999@wpengine.mountainbizworks.org
SUMMARY:ScaleUp 2021 Application Deadline
DESCRIPTION:ScaleUp 2021\nRealize your business potential. ScaleUp provides intensive growth strategy development and implementation assistance to cohorts of Western North Carolina small businesses with strong potential for growth. This course is typically offered twice annually. \nWith now over 125 alumni companies\, ScaleUp is supporting a diverse and distinguished group of entrepreneurs that will drive innovation and economic development across the WNC region for years. \nWho is eligible to apply?\nGrowth-oriented small businesses are eligible to apply.\nEach cohort will be selected through a highly competitive\, merit-based application process. \nFounders\, owners\, or executive managers of growth-oriented small businesses are eligible to apply. \nThis growth stage of companies—after startup but before maturity—tends to be underserved in Western North Carolina (and nationally). ScaleUp WNC offers a unique opportunity to help expand growth-oriented businesses and strengthen the entrepreneurial ecosystem across this region. \nBusinesses must meet the following eligibility standards: \n\nBe a for-profit company based in Western North Carolina\nHave been in business for at least two years\nIdeally have annual revenues between $150\,000 and $1\,500\,000\nHave at least one full-time employee (can include founder/owner positions)\nHave identified opportunities for business expansion
URL:https://wpengine.mountainbizworks.org/event/scaleup-2021-application-deadline/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:ScaleUp
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201125T080000
DTEND;TZID=America/New_York:20201211T235900
DTSTAMP:20260425T150442
CREATED:20201125T192639Z
LAST-MODIFIED:20201208T022305Z
UID:10002153-1606291200-1607731140@wpengine.mountainbizworks.org
SUMMARY:CYC Handmade for the Holidays Gift Guide
DESCRIPTION:  \nCraft Your Commerce Handmade for the Holidays Gift Guide Call for Entries \nMountain BizWorks and Craft Your Commerce would like to invite any artist\, maker\, and/or creative product business to submit their information to be included in our Handmade for the Holidays Gift Guide. Participation is free and inclusive. Anyone who submits by the deadline of December 11\, will be included. Your business must be located inside the Mountain BizWorks’ service region. \nHoliday Gift Guide Submission Form \nHoliday Gift Guide Instagram Submission Form \nWe know that 2020 has been a challenging year and you have developed resiliency\, innovative ways to reach your customers\, and strength through learning new skills. We want to celebrate this by promoting what you make or offer to our audience for the holiday season. This virtual gift guide is all inclusive and will organize your products and services by category.  \nAny artist\, maker and/or creative product business located in the Mountain Bizworks service region (24 western most counties in WNC) who submits their information will be included\, but you MUST submit by the deadline of December 11\, 2020. While having an e-commerce website is preferred\, it is not required to participate.  \nTo participate in the Holiday Gift Guide\, please fill out and submit this form by December 11\, 2020. \nTo participate you will need to submit: \n\nYour name\nBusiness name\nWebsite\nEmail\nStudio Location and Hours if applicable\nPhone if applicable\nSocial Media Handles (Facebook\, Instagram\, Twitter\, Pinterest)\n2 images – jpeg format and maximum size of 1 MB each 9any size is fine)\nAny holiday promotions/specials/events you may be hosting\n\nWe are also offering an Instagram takeover opportunity. Fill out this form to be included in the IG Takeover by December 11\, 2020. \nTo participate in the Instagram takeover\, we require you have an Instagram account.  \nYou will need to submit: \n\nYour Instagram handle(s)\nUp to a total of 10 square images – jpeg format \, no larger than 1 MB each\, and 1080 x 1080 pixels in size. If your images submitted for the IG Takeover\, are not in this format\, we can not include your entry.\n1-2 minute video mp4 format\, portrait orientation and no more than 100 MB – preferably about you\, your process and/or your studio \n\nInstagram takeovers will occur December 7 – 21. Questions? Please contact Gwynne Rukenbrod Smith at gwynne@mountainbizworks.org \nAnyone who enters will be included. \nTips for Entry: \n\nPlease be intentional with the images you choose as these will be the first impression of your work for many of those looking at our website.\nOnly applicants submitted by December 11 will be included.\nPlease be sure to include images of high quality to showcase your products.\nPlease be sure the video you submit for the IG Takeover is clear\, in focus\, and highlights you\, your studio and/or your process.\nSizing and format is important to the inclusion of your entry. Please take note of required formats.\nIf you have any questions\, please reach out to Gwynne Rukenbrod Smith at gwynne@mountainbizworks.org.\n\nAll submissions are due by December 11\, 2020. \nTo participate in the holiday gift guide\, you must fill out this form. \nTo participate in the IG Takeover\, you must fill out this form. \n 
URL:https://wpengine.mountainbizworks.org/event/handmadeholidays/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2020/11/Handmade-Holiday-Banner.png
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201120T100000
DTEND;TZID=America/New_York:20201120T120000
DTSTAMP:20260425T150442
CREATED:20201009T194017Z
LAST-MODIFIED:20201009T210406Z
UID:10002129-1605866400-1605873600@wpengine.mountainbizworks.org
SUMMARY:Digitizing Your Business
DESCRIPTION:Presenter: Jeremiah Robinson \nDo you have a website\, but are not sure what to do next? You’re not alone. \nThere’s a lot that goes into building your virtual visibility\, from establishing your business goals\, developing a variety of accounts on social media\, getting listed on Google\, growing email lists and creating a plan of the best ways to engage and interact across these different mediums. \nTo help with the overwhelm\, this workshop will break down 5 pillar ways that you can start building your online presence to support your e-commerce site right now.  This workshop is designed for participants who already have an up-and-running business website. (If you need help on building a website for your business\, we recommend signing up for Business Coaching with Mountain BizWorks instead.) \nThis workshop will cover:  \n\nConfiguring Google Analytics\nBuilding email lists\nSetting up social media profiles\nGetting listed on Google My Business \nManaging Reviews on TripAdvisor/Yelp\n\nPurchase Tickets Here \nPresenter Biography: \n \nJeremiah Robinson is the founder of Cloud Associates\, a Technology Consulting Firm\, Co-Owner of Purple Cat Networks\, a college instructor at AB Tech\, and the Entrepreneur in Residence at Mountain BizWorks. His role at Mountain BizWorks is to advise entrepreneurs in our black and brown communities at all levels of business operations to ensure they have access to funding\, learning\, marketing\, and other business resources needed to help their businesses grow and thrive. \n  \n  \n  \n  \n  \nIn Partnership With \n \n 
URL:https://wpengine.mountainbizworks.org/event/digitizing-your-business/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201118T140000
DTEND;TZID=America/New_York:20201118T160000
DTSTAMP:20260425T150442
CREATED:20201009T194047Z
LAST-MODIFIED:20201021T000003Z
UID:10002131-1605708000-1605715200@wpengine.mountainbizworks.org
SUMMARY:Leveraging Instagram to Drive Sales
DESCRIPTION:Leveraging Instagram to Drive Sales \nPresenter: Liz Kantner \nLiz Kantner\, owner of STAY GOLD will provide an overview of Instagram and how to create consistent content on Instagram that will lead to sales. Attracting customers today via Instagram is key to building a strong online presence. Learn how to develop strong messaging\, strategically use the tools Instagram provides\, key metrics to consider\, write impactful calls to action and convert your leads to sales. \nPurchase Tickets Here \nPresenter Biography: \nImage Credit: Chelsea Lane Photography\nLiz Kantner is passionate about working with independent jewelry artists to help them to define their voices and thrive in the modern marketplace. Liz works with fine jewelry clients\, nurturing them to success through digital marketing\, sales-driving techniques\, and branding. \nA cross-country move led Liz to her first jewelry industry job: Digital Marketing Manager for legendary jeweler Todd Reed in Boulder\, Colorado. During her years at Todd Reed\, Liz fell in love with the jewelry industry. She worked on advertising\, public relations\, sales\, and trade shows\, all while also enjoying a front row seat to the jewelry design and making process. The position was a joy but eventually Liz couldn’t ignore the urge to spread her wings.  \nLiz left Todd Reed to launch Stay Gold in 2016. She moved to Asheville\, NC\, and started accepting jewelry brand clients and freelance work. She has worked for trade shows: Liz curated the New Designer Gallery for JA New York and the Designer Jewelry section of Premiere. She’s been featured in JCK Magazine\, INSTORE Magazine\, and National Jeweler. Liz also took on the challenge of curating a selection of jewelry for a local gallery in her new hometown of Asheville\, which ignited her newfound love for participating in jewelry as a retailer as well as behind the scenes. \nWhen she’s not thinking about jewelry\, Liz loves reading contemporary fiction\, listening to pop-punk and hugging her pups\, Elliott Sniff and Conor Obarks. \n  \nIn Partnership With \n \n  \n \n  \n 
URL:https://wpengine.mountainbizworks.org/event/leveraging-instagram-to-drive-sales/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201106T140000
DTEND;TZID=America/New_York:20201111T160000
DTSTAMP:20260425T150442
CREATED:20201009T194059Z
LAST-MODIFIED:20201031T191423Z
UID:10002132-1604671200-1605110400@wpengine.mountainbizworks.org
SUMMARY:Phones\, Not Just for Selfies Anymore
DESCRIPTION:Phones\, Not just for Selfies Anymore  \nPresenter: Joshua White \nDuring this two-session workshop\, we will discuss tools and techniques to create images to highlight your work\, products\, or business in the best way possible. During Session 1\, we will cover using a smartphone\, editing apps\, and various apparatus ranging from simple to complex to create strong images.  \nAfter the first session\, participants will have the skills needed to set up a DIY studio and begin capturing images. Session 2 will focus on feedback for specific images\, question and answer about challenges that may have arisen during studio setup. \n  \n  \nPurchase Tickets Here \nPresenter Biography: \n \nOriginally from southeastern Indiana\, Joshua White received his BFA in Photography from Northern Kentucky University\, and his MFA in Photography from Arizona State University. From cell phone photography and alternative processes to woodworking and mixed media\, White employs numerous techniques to investigate memory\, mortality\, ecology\, and place. His work has been published by National Geographic\, and featured by Wired\, Mother Nature Network\, Scientific American\, Don’t Take Pictures\, The Hand\, and Gizmodo. His exhibition record includes numerous solo exhibitions across the US\, as well as many national and international juried exhibitions. White is an Associate Professor of Studio Art and the Studio Art Photography Area Coordinator at Appalachian State University in Boone\, NC. \n  \nIn Partnership With \n \n  \n \n  \n 
URL:https://wpengine.mountainbizworks.org/event/phones-not-just-for-selfies-anymore/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201104T140000
DTEND;TZID=America/New_York:20201104T160000
DTSTAMP:20260425T150442
CREATED:20201009T194007Z
LAST-MODIFIED:20201102T190404Z
UID:10002128-1604498400-1604505600@wpengine.mountainbizworks.org
SUMMARY:Creating an Authentic Brand
DESCRIPTION:Creating an Authentic Brand \nModerator: Sarah Benoit from JB Media Institute \nPanelists: Zane Adams\, Buchi Kombucha and Ashleigh Hardes Koslow\, Lexington Glassworks \nWhat makes a brand authentic? Why would you want to work toward creating your own authentic brand? An authentic brand is defined as a brand that has values and morals and stands by them no matter what while honestly divulging its practices (flaws and all).Come listen to a panel discussion moderated by Sarah Benoit of JB Media Institute. She will lead WNC business owners through a discussion about why you should consider developing your own\, and how you can profit from building your own authentic brand. \nPurchase Tickets Here \nModerator Biography: \nSarah Benoit has worked in the web design\, SEO\, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original\, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute\, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely\, relevant\, and engaging training content. Sarah speaks\, trains\, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond. \nSarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville 31. She is also a 2017 graduate of the Hive Global Leaders program. \nJB Media Institute\, LLC is a digital marketing training company that provides a wide variety of educational services for businesses\, individuals\, and organizations looking to increase their online marketing skills\, stay up to date with trends in the field\, and participate in peer and community support. The Institute offers a wide variety of consulting\, training\, and strategic marketing services for companies and organizations of all sizes throughout the United States including: online classes\, a monthly peer mentoring and mastermind group\, public workshops\, customized private training\, and consults and coaching packages. \nPanelists’ Biography: \nZane Adams was recently appointed as Co-CEO and leadership collaborator with Lightswitch Foods\, a newly merged company majority held by Buchi Kombucha\, a 9-year-old local brand that started its journey in a humble kitchen located on Chestnut St\, Asheville\, NC. He has over 12 years of experience in the marketing discipline from strategy and brand development\, product positioning to enterprise partnerships and marketing communication.  From its start at the North Asheville Farmers Market\, to emerge as the largest producer of craft kombucha on the east coast\, Buchi’s brand is starting to translate outside of the local market and cultivate a devoted following. \n  \nImage by Jack Sorokin\nAshleigh Hardes Koslow is Marketing Director\, business manager and a founding member of Lexington Glassworks. She wears many hats at Lexington Glassworks including managing the studio’s digital marketing strategies\, branding\, media relations\, PR and B2B development. Ashleigh is an active member in both the arts and business community of Asheville. She is a current board member of the Asheville Downtown Association\, serves on the Downtown Asheville Arts District leadership committee\, was the 2018 Summer of Glass marketing chair and the former South Slope Neighborhood Association President helping to spearhead the SSN Mural Project. Originally from Ithaca\, New York\, she lives on a mini-farm with her husband\, daughter and two dogs outside of Weaverville. \n  \n  \n  \nBrandy Mills is the owner of TBM Smallcakes Cupcakery and Creamery\, a locally owned cupcake bakery in Asheville\, NC. Smallcakes specializes in fresh cupcakes and store made ice cream. Known as one of the best cupcake bakeries in the area & a motto of “maybe a cupcake will help” sweeten any occasion. \n  \nIn Partnership With \n \n  \n \n  \n  \n 
URL:https://wpengine.mountainbizworks.org/event/creating-an-authentic-brand/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.590696;-82.552115
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201102T180000
DTEND;TZID=America/New_York:20201130T200000
DTSTAMP:20260425T150442
CREATED:20201009T194124Z
LAST-MODIFIED:20201026T181010Z
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SUMMARY:Crafting Commerce Cohort Labs Workshop
DESCRIPTION:Photo by Nicole McConville (www.nicolemcconville.com)\nFacilitated by Gwynne Rukenbrod Smith\, Craft Your Commerce Project Manager. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. Join a group of your cohorts and analyze all aspects of your business\, identify where you could improve your business\, and implement the ideas shared in each workshop. \nThese Live Labs are held throughout the workshop series. They are intended to answer any questions that you have after the workshops\, and help you implement any skills and ideas you learned. Finally in this class will you will develop 3 goals you want to achieve in your business and create an implementation plan to achieve those goals. \n  \n  \n  \nPurchase Tickets Here \nFacilitator Bio: \nGwynne Rukenbrod Smith currently serves as the Project Manager for the Craft Your Commerce program at Mountain Bizworks (MBW)\, a U.S. Treasury certified non-profit community development financial institution (CDFI). MBW offers an innovative blend of lending and learning to help entrepreneurs overcome obstacles\, grow strategically\, and create jobs. Rukenbrod Smith also serves at the Director of Coaching\, Programs\, and Momentum with Flourish and Thrive Academy\, an  educational company that supports designers\, makers and retailers in the jewelry and creative product industry to build values driven businesses that create financial security and support their lifestyle goals. \nFrom 2013 – 2020 Gwynne served as the Executive Director for the Society of North American Goldsmiths (SNAG)\, an organization dedicated to the support and advancement of contemporary jewelry and metal artists.  Before that\, Gwynne served as the Executive Director of HandMade in America\, an economic development organization that focused on growing craft economies of small towns in Western North Carolina. Gwynne was the first Curator of Fine Craft at the Houston Center for Contemporary Craft from 2008 – 2010. She is also an accomplished hot glass artist\, having participated in exhibitions\, craft festivals\, and trade shows. \nGwynne has taught as a visiting artist for colleges and universities\, spoken at various conferences and symposiums\, including the well known East Carolina University Materials Topics symposium\, and traveled the United States teaching professional practices and business skills to artists. \nGwynne currently serves as the Chair of the Board for the North Carolina Glass Center and participates regularly as a juror for various exhibitions\, art festivals\, and craft trade shows. She believes in helping artists expand their markets and create sustainable businesses. Gwynne lives in Asheville\, NC with her husband and 2 dogs. \n  \nIn Partnership With \n \n 
URL:https://wpengine.mountainbizworks.org/event/crafting-commerce-cohort-labs-workshop/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201030T100000
DTEND;TZID=America/New_York:20201030T120000
DTSTAMP:20260425T150442
CREATED:20201009T194110Z
LAST-MODIFIED:20201009T211250Z
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SUMMARY:Capture + Convey
DESCRIPTION:Photo by Nicole McConville (www.nicolemcconville.com)\nCAPTURE + CONVEY: Telling Your Story in Images \nPresenter: Nicole McConville \nWhat story do you want to tell? How are you going to stand out? In our visually-driven world reaching your preferred community requires thoughtful strategy and deliberate action. Having a rich and relevant image bank from which to pull from can make the difference in making a good first—and lasting—impression. Inviting curiosity and interest\, and establishing a sense of trust and rapport can be the key leverage point in attracting and retaining enthusiastic clients\, customers\, and advocates. \nPhoto by Nicole McConville (www.nicolemcconville.com)\nJoin noted Asheville photographer Nicole McConville to explore accessible tips that will improve your approach to image creation and your finished results with lots of visual examples. You’ll be encouraged and inspired to create your own visual story even if all you have at hand is your phone. \nThis is not a camera workshop but rather an idea workshop. Whether you are a maker\, baker\, or creative troublemaker\, this workshop dives deeply into the WHY as much as the HOW to prepare you to think about visuals in a way that is empowering and practical. \n  \nPurchase Tickets Here \n  \nPresenter Biography: \nPhoto by Nicole McConville (www.nicolemcconville.com)\nNicole McConville is an Asheville-based photographer and consultant offering a range of services for creative entrepreneurs and businesses\, including portraiture\, product photography\, and business branding. Her work is grounded in a strong commitment to shine a bright spotlight on creative individuals and communities. \nNicole’s previous career in lifestyle publishing greatly informs her perspective on the power of images in a constantly evolving media landscape. She is passionately driven by creative collaboration and the act of empowering others through photography.  \n  \n  \nWEB: www.nicolemcconville.com \nINSTAGRAM: @nicolemcconville \nFACEBOOK: Nicole McConville Photography \n  \nIn Partnership With \n \n  \n \n  \n[do_widget id=black-studio-tinymce-24] 
URL:https://wpengine.mountainbizworks.org/event/capture-convey/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.590696;-82.552115
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