BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mountain BizWorks - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Mountain BizWorks
X-ORIGINAL-URL:https://wpengine.mountainbizworks.org
X-WR-CALDESC:Events for Mountain BizWorks
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Halifax
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20150308T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20151101T050000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20160313T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20161106T050000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20170312T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20171105T050000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160621T090000
DTEND;TZID=America/Halifax:20160621T113000
DTSTAMP:20260426T025615
CREATED:20160406T133021Z
LAST-MODIFIED:20160607T171907Z
UID:10001583-1466499600-1466508600@wpengine.mountainbizworks.org
SUMMARY:The Route to Market: Growing Product Sales in Stores and Online (RetailGrowth Series Part II)
DESCRIPTION:Mountain BizWorks is excited to welcome special guest instructor Chris Fink of RetailGrowth for an exciting\, hands-on consumer products workshop. Gain the insight and get the instructions you need to plan\, develop\, and implement a route-to-market strategy to launch\, grow\, and sustain product sales in retail stores and online outlets. \nThe workshop will help you answer the following questions: \n\nWhere should you sell\, and what’s required?\nWhy should retailers buy your product?\nHow will you build awareness and purchase loyalty?\nWho will sell\, deliver\, and handle orders\, billing\, and payments?\nWhat pricing and merchandising are needed for retail success?\nWhen do you need to be ready to get your products to retail; what’s key timing?\n\nA related session takes place on May 17 (details here). Cost is $20 per session\, or $35 for both. Limited scholarships are available; contact Julia Staines at julia@mountainbizworks.org or (828) 253-2834 x17 for details. \nRetailGrowth helps manufacturers\, retailers\, and their service agency partners work together to grow profitable sales\, in stores and online. Chris Fink has helped to launch and grow more than 100 brands over his 30 years at Procter & Gamble and as President of RetailGrowth.
URL:https://wpengine.mountainbizworks.org/event/the-route-to-market-growing-product-sales-in-stores-and-online/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160610T090000
DTEND;TZID=America/Halifax:20160610T120000
DTSTAMP:20260426T025615
CREATED:20160406T145921Z
LAST-MODIFIED:20160607T171839Z
UID:10001587-1465549200-1465560000@wpengine.mountainbizworks.org
SUMMARY:Marketing Workshop
DESCRIPTION:Marketing in today’s disruptive and distracting business environment is a challenge! Consider these facts about your customers and prospects: \n\nThey see some 16\,000 brands\, some 4\,000 ads every single day\n60% of your customers are actually annoyed by those ads\n62% say social media has no impact on their buying decision\nIf they spend more than an hour daily involved in social media\, they are 2.7 times MORE depressed than the average consumer\nThey get some 274 emails every day and spend 40% of their day just responding to those emails\nYou need to engage them 5-12 times before they even decide to purchase your product or service\nAnd when all is said and done\, 82% depend on personal referral as their #1 trusted resource when it comes to making a purchase\n\nHow do you cut through this loud and noisy “Times Square” marketing? \nFor more than a decade\, Sheila Neisler\, owner of Catalyst – A Marketing Company and a Mountain BizWorks coach\, has been helping owners of small and mid-size businesses achieve double-digit sales results by developing and executing a 360° Marketing Plan. \nIn this 3-hour highly interactive\, engaging seminar\, you will: \n\nDevelop ways to better identify and understand your target market\nDevelop a more comprehensive marketing strategy to effectively engage that market\nCreate a 5+ point execution plan to implement your strategy\nUnderstand both traditional and non-traditional marketing channels and ways to leverage your ideas to maximize your marketing investment\nDevelop a high-impact elevator speech: “The ‘why’ behind your why!”\n\n“It’s not about spending more money\, it’s about spending it more effectively!” \nThe cost for this event is $20; limited scholarships are available. To apply for a scholarship\, please contact Julia Staines at julia@mountainbizworks.org or 828-253-2834 x17. \n 
URL:https://wpengine.mountainbizworks.org/event/marketing-seminar/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160602T090000
DTEND;TZID=America/Halifax:20160602T123000
DTSTAMP:20260426T025615
CREATED:20160406T133300Z
LAST-MODIFIED:20160601T201346Z
UID:10001584-1464858000-1464870600@wpengine.mountainbizworks.org
SUMMARY:Financial Tools
DESCRIPTION:In this two-day workshop (May 26 & June 2)\, Barry Gupton\, one of Mountain BizWorks’ 20+ expert coaches\, will cover the financial record keeping and accounting/bookkeeping basics all small business owners need to know. Learn how to create and understand financial statements such as a P&L and balance sheet\, how to project cash flow\, and more. With this knowledge\, you can better strategically manage your business. The cost to attend is $20. Limited scholarships are available for MBW clients; contact Julia Staines at julia@mountainbizworks.org or (828) 253-2834 x10.
URL:https://wpengine.mountainbizworks.org/event/financial-tools-from-mountain-bizworks/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160517T090000
DTEND;TZID=America/Halifax:20160517T110000
DTSTAMP:20260426T025615
CREATED:20160406T135956Z
LAST-MODIFIED:20160504T175637Z
UID:10001586-1463475600-1463482800@wpengine.mountainbizworks.org
SUMMARY:Growing Retail Sales by Delighting Your Customers (RetailGrowth Series Part I)
DESCRIPTION:We’re excited to welcome special guest instructor Chris Fink of RetailGrowth for a hands-on consumer products workshop; a companion workshop “Route to Market” follows on June 21 (click for details). Gain the insight and get the instructions you need to delight your customers\, increasing purchase frequency\, transaction size\, and loyalty to your business. \nThe workshop will help you: \n\nUnderstand trip motives and purchase behavior.\nMeet customer needs better than competitors.\nLearn solution merchandising strategies and tactics.\nUnderstand pricing and promotion to increase frequency\, transaction size\, and margin.\nDiscover best practice operations and customer service.\nLearn how to provide a delightful (and personalized) customer experience.\n\nCost is $20 per session\, or $35 for both. Limited scholarships are available for MBW clients; contact Julia Staines at julia@mountainbizworks.org or (828) 253-2834 x10 for details. \nRetailGrowth helps manufacturers\, retailers\, and their service agency partners work together to grow profitable sales\, in stores and online. Chris Fink has helped to launch and grow more than 100 brands over his 30 years at Procter & Gamble and as President of RetailGrowth.
URL:https://wpengine.mountainbizworks.org/event/growing-retail-sales-by-delighting-your-customers/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160513T090000
DTEND;TZID=America/Halifax:20160513T120000
DTSTAMP:20260426T025615
CREATED:20160419T151659Z
LAST-MODIFIED:20160420T185721Z
UID:10001671-1463130000-1463140800@wpengine.mountainbizworks.org
SUMMARY:Content Marketing for Small Business: Digital Tools & Strategy (Part II of II)
DESCRIPTION:2-part series: May 6 & 13\nThe second most effective form of marketing is content marketing. It is also one of the most overlooked strategies for small business owners. Why is that? \nGood content marketing happens at the intersection of brand authenticity\, creativity\, and technology. Often times those who are the most creative tend to resist the technical component\, and very often those who are comfortable with technology are not as strong at producing original content. \nPartnerships between creative and technical people can produce amazing results\, like Steve Jobs and Steve Wozniak. But even in the absence of a match made in heaven the technical tools available to creative people can make the process easier than ever before. And the technically minded are often more creative than they may give themselves credit for. \nIn this two-part Mountain BizWorks workshop\, discover both the insights and the tools needed to launch an effective content marketing strategy\, or enhance an existing one. Cost to attend is $20 per session\, or $35 for both. Limited scholarships are available; to apply for a scholarship\, please contact Julia Staines at julia@mountainbizworks.org or 828-253-2834 x10. \nCLICK HERE for Part I\n \nPart II\, May 13 \nInstructor: Tony Zeoli\, digital strategist\, entrepreneur\, DJ\, and Mountain BizWorks coach \nCourse elements: \n\nChecklist of content marketing assets—we’ll build a framework for your content marketing campaign\nTechnology overview—you’ll discover online software as a service applications (SaaS) to help create your content marketing assets\nMultimedia and design—learn how to produce media for your content marketing campaign\, including audio for podcasting\, video (YouTube and Vimeo)\, and photo\, with your smart phone\, as well as simple online tools to help you create with graphic design or stock photography\nContent publishing—understand how to leverage a content management system to publish content and apply SEO and social media sharing so your message is cross posted into Facebook\, Twitter\, and other social media networks. Understand the “dos” and “don’ts” of content marketing\, as well legal issues that may arise if you use media without permission.\nTechnical SEO—we’ll discuss the technical aspects of search engine optimization and how Google finds the content you’ve created and published\nEmail capture and newsletters—learn how to capture email addresses from visitors to your website and create winning email campaigns with clear calls to action and conversions\nSocial media marketing with Facebook\, Twitter\, and Google Adwords programs—learn how to advertise on other websites through Google Adwords or place ads and offers in Facebook and Twitter\nCreate a landing page—How to build a landing page and drive traffic to the page and convert leads into customers\n\nCLICK HERE for Part I
URL:https://wpengine.mountainbizworks.org/event/digital-strategies-for-small-business-content-marketing-part-ii/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160512T090000
DTEND;TZID=America/Halifax:20160512T100000
DTSTAMP:20260426T025615
CREATED:20160406T120645Z
LAST-MODIFIED:20160420T174742Z
UID:10001582-1463043600-1463047200@wpengine.mountainbizworks.org
SUMMARY:Fostering Success for Your Existing Business
DESCRIPTION:Join experts from TD Bank and learn ways to help your small business thrive. Topics to be discussed include: analyzing your competition\, are you making money\, and becoming loan-ready. Cost is $20 to attend. Limited scholarships are available for MBW clients; contact Julia Staines at julia@mountainbizworks.org or (828) 253-2834 x10 for details.
URL:https://wpengine.mountainbizworks.org/event/fostering-success-for-your-existing-business/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Partner Events
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160506T090000
DTEND;TZID=America/Halifax:20160506T120000
DTSTAMP:20260426T025615
CREATED:20160406T133831Z
LAST-MODIFIED:20160420T185310Z
UID:10001585-1462525200-1462536000@wpengine.mountainbizworks.org
SUMMARY:Content Marketing for Small Business: Brand/Identity & Strategy (Part I of II)
DESCRIPTION:2-part series: May 6 & 13\nThe second most effective form of marketing is content marketing. It is also one of the most overlooked strategies for small business owners. Why is that? \nGood content marketing happens at the intersection of brand authenticity\, creativity\, and technology. Often times those who are the most creative tend to resist the technical component\, and very often those who are comfortable with technology are not as strong at producing original content. \nPartnerships between creative and technical people can produce amazing results\, like Steve Jobs and Steve Wozniak. But even in the absence of a match made in heaven the technical tools available to creative people can make the process easier than ever before. And the technically minded are often more creative than they may give themselves credit for. \nIn this two-part Mountain BizWorks workshop\, discover both the insights and the tools needed to launch an effective content marketing strategy\, or enhance an existing one. Cost per session is $20\, or $35 for both. Limited scholarships are available; to apply for a scholarship\, please contact Julia Staines at julia@mountainbizworks.org or 828-253-2834 x10. \nCLICK HERE for Part II\n \nInstructor: Glenn Geffcken\, Mountain BizWorks coach\, author\, blogger\, and co-founder of Balanced Is \nCourse elements: \n\nWhat is a brand and why is it important?\nHow do people perceive your brand?\nHow to develop your authentic brand\nDiscover your uniqueness and how that can translate into compelling content\nWhat content marketing platforms should you use\nHow to integrate your content across platforms\n\nCLICK HERE for Part II
URL:https://wpengine.mountainbizworks.org/event/content-marketing-for-small-business/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160503T180000
DTEND;TZID=America/Halifax:20160503T210000
DTSTAMP:20260426T025615
CREATED:20160412T194652Z
LAST-MODIFIED:20160420T174817Z
UID:10001670-1462298400-1462309200@wpengine.mountainbizworks.org
SUMMARY:Accounting Tools & QuickBooks En Español
DESCRIPTION:This six-week Spanish course (running Tuesdays through June 7) is in collaboration with The Support Center. It is divided into two three-week sessions. Participants can take either of the three-week sessions or both. The first session focuses on general accounting tools\, while the final three weeks are dedicated to QuickBooks. For more information or to register\, contact Latino Program Coordinator Rosanna Mulcahy at rosanna@mountainbizworks.org or 828-253-2834 x20. The course is FREE to attend.
URL:https://wpengine.mountainbizworks.org/event/accounting-tools-quickbooks-en-espanol/
LOCATION:Goodwill Career Center\, 1616 Patton Avenue\, Asheville\, NC\, 28806\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.570635;-82.61706
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Goodwill Career Center 1616 Patton Avenue Asheville NC 28806 United States;X-APPLE-RADIUS=500;X-TITLE=1616 Patton Avenue:geo:-82.61706,35.570635
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160428T173000
DTEND;TZID=America/Halifax:20160428T203000
DTSTAMP:20260426T025615
CREATED:20160406T150147Z
LAST-MODIFIED:20160420T174828Z
UID:10001588-1461864600-1461875400@wpengine.mountainbizworks.org
SUMMARY:Cooperatives Learning Lab 101: Thinking Outside the Boss
DESCRIPTION:MBW coach Franzi Charen\, of Asheville Grown Business Alliance and Hip Replacements clothing\, leads an exploration into the variety of ways businesses can democratize ownership. Whether you’re interested in starting a cooperative business\, joining a coop\, or transitioning your business into a cooperative workplace\, this lab is a great place to start. Gain an understanding of the power that cooperatives have to transform communities and build better businesses. Guest speaker: Molly Hemstreet\, Opportunity Threads & Carolina Textile District. Cost to attend is $20; limited scholarships are available. To apply for a scholarship\, please contact Julia Staines at julia@mountainbizworks.org or 828-253-2834 x10.
URL:https://wpengine.mountainbizworks.org/event/cooperatives-learning-lab-101-thinking-outside-the-boss/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160420T180000
DTEND;TZID=America/Halifax:20160420T210000
DTSTAMP:20260426T025615
CREATED:20160406T032658Z
LAST-MODIFIED:20160406T183212Z
UID:10001581-1461175200-1461186000@wpengine.mountainbizworks.org
SUMMARY:QuickBooks for Your Small Business
DESCRIPTION:4 sessions: April 20 & 27\, May 4 & 11\nUnderstand the financial health of your business: Learn bookkeeping concepts\, how to set up your company in QuickBooks\, customer and vendor transactions\, and how to read financial statements. Class fee is $250. Register by contacting Mountain BizWorks coach and class instructor Candy Williams of One on One Computer Services at 828-778-4607 or candy@computingoneonone.com. Limited scholarships are available for MBW clients; contact Julia Staines at julia@mountainbizworks.org or (828) 253-2834 x10 for details.
URL:https://wpengine.mountainbizworks.org/event/quickbooks-for-your-small-business-from-mountain-bizworks/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160417
DTEND;VALUE=DATE:20160418
DTSTAMP:20260426T025616
CREATED:20160406T153836Z
LAST-MODIFIED:20160406T181506Z
UID:10001589-1460851200-1460937599@wpengine.mountainbizworks.org
SUMMARY:ScaleUp WNC Cohort 4 Application Deadline
DESCRIPTION:Don’t miss your chance to apply to ScaleUp WNC Cohort 4 and help your existing business reach its growth potential. ScaleUp WNC is a cohort-based program. Each participant will be part of a CEO network of roughly 15 peer business leaders and will receive tailored services to measurably advance their business and achieve significant business development milestones. Learn more and apply here.
URL:https://wpengine.mountainbizworks.org/event/scaleup-wnc-cohort-4-application-deadline/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20160117T173000
DTEND;TZID=America/Halifax:20160117T203000
DTSTAMP:20260426T025616
CREATED:20161122T195939Z
LAST-MODIFIED:20161122T195939Z
UID:10001707-1453051800-1453062600@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Class with Russ Towers (Tuesday evenings 5:30pm-8:30pm)
DESCRIPTION:The Foundations Business Planning Class helps aspiring entrepreneurs and existing business owners to create comprehensive business plans in order to start-up\, expand\, or enhance their businesses. \nDelivered to thousands of entrepreneurs over 20 years\, the curriculum has been honed to help entrepreneurs build a solid foundation for business growth. Now\, the Birds Eye team has updated and refreshed this curriculum to make it even more efficient and effective. \nIn 18 hours over 6 weekly sessions\, participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \n\nWeek 1: Gaining Perspective: We start by viewing our business concepts from a high altitude\, in order to define our visions and get a good look at the main topics to be addressed.\nWeek 2: Laying the Foundation: Next\, we return to the ground level to define our lines of business and analyze financial essentials\, from overhead costs to break-even points.\nWeek 3: Getting into the Flow: In the third session\, we’ll cover the financial bases of cash flow\, sales forecasting\, and financial documents.\nWeek 4: Mission & Markets: Then\, we’ll revisit our mission\, discuss market research\, and identify competitors in order to align with our target markets.\nWeek 5: Get the Word Out: Next\, we’ll discuss creative marketing strategies and give peer feedback on marketing materials.\nWeek 6: Goodbye & Good Luck: Finally\, we’ll present our business plans\, share final pitches\, and plan for next steps.\n\nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. \nThe Foundations Business  Planning class is offered at Mountain BizWorks. The cost for the 6-session class is $375; some partial scholarships are available. \n*This is a 6 session class spanning 7 weeks\, with a bye week (no class) on week 4. \nContinue to the Foundations Registration Form »
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-with-russ-towers-tuesday-evenings-530pm-830pm-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Foundations Business Planning
ORGANIZER;CN="Ascent Business Network":MAILTO:info@ascentbusinessnetwork.com
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
END:VCALENDAR