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DTSTART;VALUE=DATE:20191024
DTEND;VALUE=DATE:20191026
DTSTAMP:20260421T175434
CREATED:20190729T205738Z
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SUMMARY:Etsy Craft Entrepreneurship Workshop
DESCRIPTION:Workshop Dates: Thursday October 24 thru Friday October 25 (2 Full Days)\nWorkshop Times: 9am – 6pm \nLearn How to Create an Online Shop for your Craft Products! \nDo you already make custom jewelry\, decorative home items\, or other handmade products for sale or gift giving? If so\, this 2-day workshop will teach you how to start an online shop for your unique line of handcrafted items. \nIn partnership with Knoxville Entrepreneur Center and Etsy\, a leader in e-commerce for creative entrepreneurs\, we’re offering this free workshop to help craft makers like you establish an online business to sell your products to a wider market and earn extra income. \nCraft Entrepreneurship classes are taught by successful online craft sellers who coach and support participants through every aspect of setting up their online shops. Using Etsy as a learning lab\, teachers share best practices on topics that impact new sellers most\, including time management\, branding\, pricing\, shipping\, and photography\, to help them earn supplemental income through their craft business. To minimize startup costs\, new sellers will be given the opportunity to list 20 items for sale for free on etsy.com. This program is designed for creative makers from underserved communities. \nEligibility requirements: \n\nHave at least one handmade item ready to sell\nCommit to attending both classes (18 hours total)\nReside in the community\nHave a checking account and debit/credit card\nHave regular access to a computer with an internet connection\n\nETSY CRAFT ENTREPRENEURSHIP CURRICULUM \nYou can read more about the program at www.etsy.com/craftentrepreneurship\nBelow is the outline of what is covered in the workshops: \nLesson 1: Becoming an Entrepreneur \nThe objectives of this workshop are to give students an overview of Etsy as a selling platform\, have them start their Etsy shops\, and begin to identify who their target market is for their product(s). \n\nIntroductions\, Announcements\, Course Overview\nWhy Etsy\nOpen Your Etsy Shop\nIntro to Identifying Your Target Customer\n\nLesson 2: Building and Marketing a Brand on Etsy  \nThe objectives of this lesson are to introduce students to the importance of branding and understand how to apply basic branding principles in their shops and how to maximize SEO in their listings by practicing with two examples. \n\nIntro to Branding\nFoundations of a Cohesive Etsy Shop\nGetting Found in Search: Search Engine Optimization on Etsy.\n\nLesson 3: Business Logistics  \nThe objectives of this class are to introduce students to basic business expense recording\, price one item in their shop\, and grasp the importance of planning ahead for packaging and shipping details. \n\nTracking Expenses\n\nLesson 4: Photography  \nThe objective for this lesson is for students to take\, edit and upload five pictures for one item in each student’s shop. \n\nProduct Descriptions\nIntro to Photography\nPhoto shoot\nEditing Photos\nShop work session\n\nLesson 5: Strategies for Growth \nThe objectives of this class are to introduce students to marketing\, specifically social media marketing\, communicate the value of exceptional customer service\, and have students understand the importance of time management to help reach their shop goals. \n\nIntro to Marketing\nSocial Media Marketing\nCustomer Service\nTime Management\nFuture Resources\nPricing Items for Profit\nPackaging and Shipping\nDownloading the Sell on Etsy App\n\nLunch and light snacks will be provided. \nAbout the presenter\nAlaina Smith has ties to both Nashville and Knoxville\, TN. She received her BFA in printmaking and minor in Art History at the University of TN. Since graduating\, she manages a local handmade store in downtown Knox and creates leather goods for Cold Gold. She is owner\, maker\, and designer. \nPricing\nThis workshop is part of the Craft Your Commerce 2019 Series: Marketing for Makers being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an introduces an opening half-day event\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re also designed to build upon one another and we encourage you to consider participating in the full series. Get your series pass on the 2019 Series page here; else continue below for individual tickets to this workshop. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n\n\n\nTicket Pricing\nEarly-Bird\nThru 8/25\nRegular\nStarts 8/26\n\n\nEtsy Craft Entrepreneurship Workshop\nFree\nFree\n\n\n\n  \nDue to the limited space\, the Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass. Preference will be given to low to moderate income participants.  \nPlease fill out the following form to be considered for the workshop: \nEtsy Craft Entrepreneurship Registration Form\n \n  \n\n\n\n\n\n\n\n\n 
URL:https://wpengine.mountainbizworks.org/event/etsy-craft-entrepreneurship-workshop/
LOCATION:East West Vintage Rentals\, 278 Haywood Rd\, Asheville\, NC\, 28806\, United States
CATEGORIES:Class,Craft Your Commerce
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DTSTART;TZID=America/Halifax:20191015T130000
DTEND;TZID=America/Halifax:20191015T160000
DTSTAMP:20260421T175434
CREATED:20190729T212020Z
LAST-MODIFIED:20191001T154028Z
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SUMMARY:Foundations for Makers w/ Annie Price\, Oct 15 - Nov 19 (Tuesday afternoons)
DESCRIPTION:Facilitated by Annie Price of Birds Eye. This 6-week cohort experience will aid new makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. \nIn 18 hours over 6 weekly sessions\, participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nPricing\nThis special Foundations Course is part of the Craft Your Commerce 2019 Series: Marketing for Makers being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an introduces an opening half-day event\, four deep-dive workshops\, and two special cohort courses for makers. This course is designed for new and beginning makers to take the tools\, strategies\, and resources gained from the series workshops and then integrate them into your business plan and practices to further your success. As such\, registration for this course includes a pass to all of the 2019 Craft Your Commerce series (except for the Etsy workshop due to very limited seating).  Learn more about the overall 2019 Series page here.  Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/foundations-for-makers-w-annie-price-oct-15-nov-19-tuesday-afternoons/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Foundations Business Planning
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20191002T090000
DTEND;TZID=America/Halifax:20191002T120000
DTSTAMP:20260421T175434
CREATED:20190729T211535Z
LAST-MODIFIED:20191001T154017Z
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SUMMARY:Alpine for Makers w/ Lisa Zahiya\, Oct 2 - Oct 30 (Wednesday mornings)
DESCRIPTION:Facilitated by Lisa Zahiya of Zahiya Studios. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. \nThe course will guide participants through a comprehensive assessment of their experience producing and selling to date\, while also addressing the opportunities and challenges currently at hand. \nPricing\nThis special Alpine Course is part of the Craft Your Commerce 2019 Series: Marketing for Makers being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an introduces an opening half-day event\, four deep-dive workshops\, and two special cohort courses for makers. This course is designed for existing makers to take the tools\, strategies\, and resources gained from the series workshops and then integrate them into your business plan and practices to further your success. As such\, registration for this course includes a pass to all of the 2019 Craft Your Commerce series (except for the Etsy workshop due to very limited seating).  Learn more about the overall 2019 Series page here.  Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/alpine-for-makers-w-lisa-zahiya-oct-2-oct-30-wednesday-mornings/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Alpine,Class,Craft Your Commerce
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20191001T140000
DTEND;TZID=America/Halifax:20191001T180000
DTSTAMP:20260421T175434
CREATED:20190729T205320Z
LAST-MODIFIED:20191001T154001Z
UID:10002014-1569938400-1569952800@wpengine.mountainbizworks.org
SUMMARY:Expand Your Reach with Shopify
DESCRIPTION:Ready to take the next step in growing your online business? This workshop will show you how to use proven strategies to increase your sales\, build brand loyalty\, and engage customers using Shopify. Discover tools and techniques to motivate your new and existing customers\, as well as resources to automate your marketing processes. We’ll also demonstrate how to increase sales by integrating your store with additional marketplaces like Etsy\, Amazon\, Facebook\, and Instagram. Learn how to build an exceptional shopping experience that will delight your customers\, while keeping your focus on what you do best: creating beautiful and unique products. \nAttendees will receive an unlimited free trial to Shopify. (normally 14-days) \nAbout the presenters\nJesse Michel With the ability to design layouts and interfaces and the technical knowledge required to implement them in code\, Jesse possesses a somewhat unique cross-section of skills. As a designer and front-end developer at PRC Applications — a local web and mobile applications firm specializing in eCommerce — his main focus is the implementation of front-end features for interaction\, primarily on the Shopify and WordPress platforms. Coming from an art and design background\, Jesse loves to explore new ways to bring unique and engaging online shopping experiences to customers through compelling content and interactivity. Jesse met Patrick at UNC Asheville in 2007\, and joined PRC Applications in 2013. \nPatrick Conant Patrick has a wealth of knowledge on software development practices and programming techniques\, with over 19 years of technical experience. He loves to design creative solutions to complex problems building Shopify stores\, WordPress sites\, and native Mobile Apps for clients across the world. He’s not all business; Patrick volunteers a large amount of time towards civic technology projects that improve interactions between citizens and government. Patrick is an advocate for open source software\, public data\, government transparency\, and community-driven solutions. \nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/expand-your-reach-with-shopify/
LOCATION:UNCA Highsmith Student Union\, 1 University Heights\, Asheville\, NC\, 28804\, United States
CATEGORIES:Class,Craft Your Commerce
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190925T100000
DTEND;TZID=America/Halifax:20190925T123000
DTSTAMP:20260421T175434
CREATED:20190729T180417Z
LAST-MODIFIED:20191001T153952Z
UID:10002012-1569405600-1569414600@wpengine.mountainbizworks.org
SUMMARY:Capture and Convey: Telling Your Story Through Images
DESCRIPTION:Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you\, your work\, and your values. Join noted Asheville photographer and craft publishing veteran Nicole McConville to explore accessible DIY tips that will improve your approach to image creation and your finished results. Determine when and how to work with a professional. Whether you are a maker\, baker\, or creative troublemaker\, this workshop dives deeply into the WHY as much as the HOW to prepare entrepreneurs to think about visuals in a way that is empowering and practical. \nAbout the presenter\nNicole McConville is an Asheville-based photographer offering a wide range of services\, including portraits\, food and beverage\, product photography and business identity and more. Her previous career in lifestyle book publishing helped inform her interdisciplinary approach and commitment to shine a bright spotlight on and support creative individuals and communities. \nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/2019-capture-and-convey/
LOCATION:UNCA Highsmith Student Union\, 1 University Heights\, Asheville\, NC\, 28804\, United States
CATEGORIES:Class,Craft Your Commerce
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190918T130000
DTEND;TZID=America/Halifax:20190918T170000
DTSTAMP:20260421T175434
CREATED:20190729T204847Z
LAST-MODIFIED:20191001T154042Z
UID:10002013-1568811600-1568826000@wpengine.mountainbizworks.org
SUMMARY:Social Media Strategy - How to Manage Social Media Efficiently and Effectively
DESCRIPTION:Social media has the power to grow your business\, build brand recognition\, and make real connections with the people you know need your products or services. It can also be a constantly changing\, confusing drain on your time and money if it is not handled strategically. Attend this class to learn how content banks\, editorial calendars\, and scheduling tools can help save time and to test specific platforms that may enhance your social media workflow in the future. Also learn how social media experts create actionable marketing plans and use social tracking data to quantify success. \nAbout the presenter\nSarah D. Benoit is Co-founder and Lead instructor of JB Media Institute and President of Creative Original\, Inc. She has worked in the web design\, SEO\, and social media fields since 2003 and taught classes on related subjects since 2006. As President of Creative Original\, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute\, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely\, relevant\, and engaging training content. \nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/social-media-strategy-how-to-manage-social-media-efficiently-and-effectively/
LOCATION:UNCA Highsmith Student Union\, 1 University Heights\, Asheville\, NC\, 28804\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2019/07/Craft-Your-Commerce-2019-Web-Banner-091119.png
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190912T100000
DTEND;TZID=America/Halifax:20190912T153000
DTSTAMP:20260421T175434
CREATED:20190729T213537Z
LAST-MODIFIED:20191001T154141Z
UID:10002021-1568282400-1568302200@wpengine.mountainbizworks.org
SUMMARY:Marketing for Makers: Half-Day Hustle
DESCRIPTION:This event is part of the Craft Your Commerce 2019 Series: Marketing for Makers. \nThe Half-Day Hustle is an offering of three short\, compelling and interactive sessions that will delve into the “what\, how and why” of marketing.  \n  \nEvent Schedule\n\n\n\n9:30am – 10:00am\nRegistration opens. Optional networking time. Coffee and breakfast provided.\n\n\n10:00am – 11:45am\nStrategy First: Visualizing the Big Picture In Marketing\n\n\n11:45am – 12:30pm\nBreak. Lunch will be provided.\n\n\n12:30pm – 1:30pm\nMarketing In The Age of Authenticity\n\n\n1:45pm – 3:30pm\nGrowing Your Sales Online\n\n\n3:30pm – 4:30pm\nClosing remarks. Optional networking time with light refreshments\n\n\n\n  \nSession Descriptions\n\n\n\n\nStrategy First: Visualizing the Big Picture In Marketing\nIn this 2-hour interactive talk\, participants will be able to look at the bigger picture before diving into things like the importance of purpose\, business model\, positioning and implications for marketing. Ideal for those looking at ways of creating a sustainable business beyond periodic shows…but still instructive for the creator who’s comfortable with where they are (with a few tweaks here and there.) \nRecommended pre-read: Zingerman’s Guide and doing the visioning exercise.  \nLed by Regina Connell. \n\n\n\n\nMarketing In The Age of Authenticity\nWhat does it mean to be authentic and why is it so important for growing your business? In this Lunch Speaker Panel\, hear from experienced makers on how they have applied and maintained authenticity to communicate and engage with their customers in alignment with their brand principles.  \nGuest speakers: Lori Theriault\, Marketing Director for The Village Potters Clay Center\, Berry Bate\, Ironwork and Sculpture artist.  \nModerator: Lisa Zahiya. \n\n\n\n\nGrowing Sales Online\nThis workshop will provide participants with an overview of the different online sales channels used by makers\, including Etsy\, Shopify\, Squarespace\, and Instagram. We’ll compare each platform\, weigh the pros and cons and discuss strategies for increasing your sales. Participants will leave with a better understanding of which platform is right for them.  \nGuest speakers: Hunter Munday of Carolina Leg Co\, Colin O’Reilly of Terrane Glass\, Mary Lynn Schroeder of In Blue Handmade and Holden Mesk\, Illustrator and Collage Artist. \nModerator: Regina Connell \n\n\n\n\nAbout the Presenters\n\n\n\n\n \n\n\nRegina Connell specializes in finding unexpected connections between people\, ideas\, brands\, and market opportunities. A connector with deep expertise in the intersection where strategy\, brand\, media\, and experiences meet\, Regina specializes in helping design\, lifestyle and new luxury brands position themselves to define and intensify their relationships with customers old and new. Her particular expertise lies in illuminating unexpected connections between people\, ideas\, brands\, and market opportunities.  \nOver the course of a 20-year consulting career\, she’s helped a wide range of clients create and launch first-of-their-kind initiatives.  Clients have ranged from large consumer products brands (Proctor and Gamble\, LEGO\, Ford\, Toyota) to emerging designers\, architects\, and makers (UmeStudio\, Fyrn\, the NWBLK\, and others). She’s also worked with social innovators to create hybrid investment/philanthropic opportunities (Calvert\, Social Capital Markets\, Social Venture Partners). Regina was also the Director of Communications at Heath Ceramics\, where she led marketing\, PR\, events\, and collaborations through a period of significant growth and product expansion.  \nShe is also a writer and editor: she founded the magazine Handful of Salt\, which covers the intersection of art\, craft\, and design\, and contributes to design and luxury industry publications\, focusing on emerging artists and the future of consumption\, connection\, making and meaning. Regina holds degrees in Law from Hastings and International Relations from Stanford University. \n\n\n\n\n \n\n\nLori Theriault is the Marketing Director for The Village Potters Clay Center\, where she is also a founding Resident Potter and Mentor. As Marketing Director\, she draws on past experiences in event management\, stage production management\, and her own entrepreneurial endeavors to leverage online marketing and social media to extend the brand of The Village Potters Clay Center.  The Village Potters Clay Center comprise an intentional Collective of potters who share a commitment to inspire a passion for ceramic art and nurture creative exploration through education\, experience\, relationships\, and community. The Village Potters includes three showrooms\, a Teaching Center offering ongoing classes in wheel and hand building for adults\, an Advanced Ceramic Studies Program\, and scheduled demonstration and hands-on workshops. The Village Potters Clay Center is an educational member of The Craft Guild of the Southern Highlands\, and is an official distributor for Laguna Clays. \n \n \n\n\n\n\n\nBerry Bate is not your typical artist. Her 45-year career has taken her from classical music halls to the feet of the Statue of Liberty\, from teaching in a one-room schoolhouse in Wyoming\, to hanging off the face of Chimney Rock. She graduated from Converse College in Spartanburg\, South Carolina with a Bachelor of Music degree in voice in 1975. It was during those college years that she found her true calling by working with metal. She attended graduate school at Western Carolina University majoring in sculpture. She also attended John Campbell Folk School and learned the art of blacksmithing. \n\nBerry started her first business\, “Fire Form” in 1979 in a chicken coop in Waynesville\, North Carolina. In 1980 she moved to Asheville and founded Asheville Ironworks\, Inc. One of her first challenges was the fabrication of the primary fence atop the pinnacle of Chimney Rock State Park\, where she and her crew had to rappel off the edge of the rock in order to do the installation. For two decades she worked at the Biltmore Estate in Asheville creating various architectural pieces\, including a main gate\, garden wall railings\, and numerous chandeliers. In 1986 she was a consultant for the restoration of the Statue of Liberty. She’s built work for the Omni Grove Park Inn and Billy Graham’s “The Cove”. \n\nIn 1995 Berry sold Asheville Ironworks\, Inc. and then founded Sculpture by Berry Bate where she and her talented assistants still create beautiful artistic architectural ironwork and sculptures in iron\, bronze and copper. \n\n\n\n\n\nAshleigh Hardes is the Marketing Director\, business manager and a founding member of Lexington Glassworks with 10 years of small business marketing experience. She wears many hats at Lexington Glassworks including managing the studio’s digital marketing strategies\, branding\, media relations\, PR and B2B development. Ashleigh is an active member in both the arts and business community of Asheville. She is a current board member of the Asheville Downtown Association\, serves on the Downtown Asheville Arts District leadership committee\, was the 2018 Summer of Glass marketing chair and the former South Slope Neighborhood Association President helping to spearhead the SSN Mural Project. Originally from Ithaca\, New York\, she lives on a mini-farm with her husband\, daughter and two dogs outside of Weaverville. \n \n\n\n\n\nPricing & Ticket Packages\nThis workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks\, Center for Craft\, and UNC Asheville. The series includes an opening half-day seminar\, four deep-dive workshops\, and two special cohort courses for makers. The sessions work great on their own\, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n[do_widget id=black-studio-tinymce-24] \n* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.
URL:https://wpengine.mountainbizworks.org/event/marketing-for-makers-half-day-hustle/
LOCATION:Asheville Masonic Temple\, 80 Broadway St\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2019/07/Craft-Your-Commerce-2019-Web-Banner-091119.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20180426T093000
DTEND;TZID=America/Halifax:20180426T123000
DTSTAMP:20260421T175434
CREATED:20180201T172612Z
LAST-MODIFIED:20190826T230811Z
UID:10001822-1524735000-1524745800@wpengine.mountainbizworks.org
SUMMARY:Alpine Cohort for Makers (part of the Craft Your Commerce Series)
DESCRIPTION:Thursdays: April 26th – May 24th\, 2018 from 9:30am– 12:30pm \nThis 5-week cohort experience will guide existing artists and makers through a comprehensive assessment of their experience producing and selling to date\, while also addressing the opportunities and challenges currently at hand. It is designed to offer the accountability and support necessary to both clarify goals for the future and generate action. Content areas include visioning\, financial review\, cost and benefit analyses\, refinement of marketing plans and methods\, as well as focus sessions to generate critical feedback and new ideas. Annie Milroy Price\, of Mountain BizWorks and Birds Eye\, will be facilitating this course and will be integrating relevant information from the Craft Your Commerce workshop series into the program. Additional background on the Alpine course is available here. If you aren’t yet in business\, we recommend you consider the Foundations business planning course. \nBONUS: Registration for this Alpine for Makers course includes access to all of the workshops in the Craft Your Commerce series. Get the full Craft Your Commerce experience by selecting the “Alpine + Workshops” ticket option below. If you aren’t available for the other workshops but would still like to take the course\, we ask that you select the “Alpine Only” option. \nPricing\nThis course is a part of the Entrepreneur’s Workshop: Craft Your Commerce Series being offered by the Center for Craft\, UNC Asheville\, and Mountain BizWorks. The workshops are designed to build upon each other and we encourage you to consider participating Alpine plus the other workshops (which can be included in your Alpine registration at no additional cost). The Alpine + Workshops registration is $375. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form.
URL:https://wpengine.mountainbizworks.org/event/cyc-alpine-for-makers/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Alpine,Class,Craft Your Commerce
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DTSTART;TZID=America/Halifax:20180410T160000
DTEND;TZID=America/Halifax:20180410T180000
DTSTAMP:20260421T175434
CREATED:20180201T172804Z
LAST-MODIFIED:20180301T005918Z
UID:10001824-1523376000-1523383200@wpengine.mountainbizworks.org
SUMMARY:Sustainable Growth Strategies: Exploring Creative and Profitable Maker Pathways
DESCRIPTION:Artists and makers with a growing audience often wrestle with whether\, when\, and how to scale their operations. This panel discussion and workshop will explore this topic with the founders of Bloodroot Blades (Athens\, GA) and East Fork Pottery (Asheville\, NC)\, moderated by Annie Milroy Price of Mountain BizWorks. The focus will be on exploring ways to align your business model and practices with your long-term vision\, while remaining profitable. Attendees will have the chance to reflect on their own goals for the future while learning from both of these highly-acclaimed makers about the opportunities that they have embraced and the challenges that they have overcome. \nAbout the presenters\nBloodroot Blades \n\nLuke Snyder: Luke began making knives and wooden objects with his father at a very young age. An avid hunter and gatherer and former PhD candidate in forest ecology\, Luke now works full time as part of Bloodroot Blades. He is married to Helen\, and they have three children: Wren\, Nell\, and Muir.\nDavid Van Wyk: David comes from a family of woodworkers and farmers. A former high school English teacher and craftsman hobbyist on the side\, David began making knives with Luke in 2010. David is married to Katy\, and the two of them enjoy gardening and working on their house on the Bloodroot property.\nKaty Van Wyk: A former PhD candidate in English\, Katy now handles all things social and communicative for Bloodroot. When she’s not helping manage the business\, she enjoys gardening and is an avid reader.\n\nEast Fork Pottery \n\nAlex Matisse: In 2010\, Alex founded East Fork Pottery in the mountains outside of Asheville\, North Carolina. Today East Fork produces a range of contemporary dinnerware and decorative ceramics and sources a range of other considered objects for the home. Alex leads East Fork along with business partners Connie Matisse and John Vigeland as they begin to scale their production and sales. In 2018 they will relocate their production to a large facility in Asheville and open new retail locations in Atlanta and New York City.\n\nPricing\nThis workshop is part of the Entrepreneur’s Workshop: Craft Your Commerce Series being offered by the Center for Craft\, UNC Asheville\, and Mountain BizWorks. The series includes three workshops and a special Alpine Course for makers. The sessions work great on their own\, but they’re also designed to build upon one another and we encourage you to consider participating in the full series. Get your tickets below. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n\n\n\nTicket Package\nEarly-Bird\n Thru 2/12\nRegular\n Starts 2/13\n\n\nSustainable Growth Strategies Workshop: individual ticket\nna\n$20\n\n\nSOLD OUT Series Pass: all 3 workshops\n$65\n$75\n\n\nAlpine + Series Pass: the full experience for makers wanting to take the next step (note: no longer includes access to 3/15 workshop as that has sold out)\n$345\n$375\n\n\n\n 
URL:https://wpengine.mountainbizworks.org/event/cyc-sustainable-growth/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
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DTSTART;TZID=America/Halifax:20180301T160000
DTEND;TZID=America/Halifax:20180301T180000
DTSTAMP:20260421T175434
CREATED:20180129T220130Z
LAST-MODIFIED:20180301T005638Z
UID:10001800-1519920000-1519927200@wpengine.mountainbizworks.org
SUMMARY:Market Positioning: The foundation of your business strategy
DESCRIPTION:Positioning is one of the most important “business” decisions you will make. In this workshop\, Regina Connell\, former Director of Communications at Heath Ceramics\, will share why positioning is foundational for your business\, how to do it\, and how it will inform everything from your strategy\, your brand\, your pricing\, your partnerships and your communications. Regina will draw on her experiences in the maker industry as well as from industry at large. \nAbout the presenter\nRegina Connell specializes in finding the unexpected connections between people\, ideas\, brands\, and market opportunities.  \nA connector with deep expertise in the intersection where strategy\, brand\, media\, and experiences meet\, Regina specializes in helping design\, lifestyle and new luxury brands position themselves to define and intensify their relationships with customers old and new. Her particular expertise lies in illuminating unexpected connections between people\, ideas\, brands\, and market opportunities.  \nOver the course of a 20 year consulting career\, she’s helped a wide range of clients create and launch first-of-their-kind initiatives.  Clients have ranged from large consumer products brands (Proctor and Gamble\, LEGO\, Ford\, Toyota) to emerging designers\, architects\, and makers (UmeStudio\, Fyrn\, the NWBLK and others).  She’s also worked with social innovators to create hybrid investment/philanthropic opportunities (Calvert\, Social Capital Markets\, Social Venture Partners).  \nRegina was also the Director of Communications at Heath Ceramics\, where she led marketing\, PR\, events\, and collaborations through a period of significant growth and product expansion. She is also a writer and editor: she founded the magazine Handful of Salt\, which covers the intersection of art\, craft\, and design\, and contributes to design and luxury industry publications\, focusing on emerging artists and the future of consumption\, connection\, making and meaning. \nRegina holds degrees in Law from Hastings and International Relations from Stanford University. \nPricing\nThis workshop is part of the Entrepreneur’s Workshop: Craft Your Commerce Series being offered by the Center for Craft\, UNC Asheville\, and Mountain BizWorks. The series includes three workshops and a special Alpine Course for makers. The sessions work great on their own\, but they’re also designed to build upon one another and we encourage you to consider participating in the full series. Get your tickets below. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n\n\n\nTicket Package\nEarly-Bird\n Thru 2/12\nRegular\n Starts 2/13\n\n\nMarket Positioning Workshop: individual ticket\nna\n$20\n\n\nSOLD OUT Series Pass: all 3 workshops\n$65\n$75\n\n\nAlpine + Series Pass: the full experience for makers wanting to take the next step (note: no longer includes access to 3/15 workshop as that has sold out)\n$345\n$375\n\n\n\n 
URL:https://wpengine.mountainbizworks.org/event/cyc-positioning/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
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DTSTART;VALUE=DATE:20180301
DTEND;VALUE=DATE:20180427
DTSTAMP:20260421T175434
CREATED:20180201T180354Z
LAST-MODIFIED:20180309T153755Z
UID:10001829-1519862400-1524787199@wpengine.mountainbizworks.org
SUMMARY:Entrepreneur's Workshop: Craft Your Commerce Workshop Series
DESCRIPTION:Entrepreneur’s Workshop: Craft Your Commerce is a series for makers led by the Center for Craft in partnership with UNC Asheville\, Mountain BizWorks\, and area creative entrepreneurs. It aims to connect\, elevate and advance craft-centered companies of all kinds through a series of three maker-led\, interactive workshops and a special Mountain BizWorks Alpine cohort. Explore an overview of the Craft Your Commerce workshops and get your tickets below. \nThe Workshops & Alpine Course\n\n\n\n\nMarch 1\, 4-6pm – Market Positioning: The Foundation of Your Business Strategy\n Featuring Regina Connell\, former Director of Communications at Heath Ceramics. \n Positioning is one of the most important “business” decisions you will make. This workshop will cover why positioning is foundational for your business\, how to do it\, and how it will inform everything from your strategy to your brand\, your pricing\, your partnerships and your communications. Full details here\n\n\n\n(7 Available Seats) March 15\, 9-11:30am – Capture & Convey: Telling Your Story Through Images\n Featuring Nicole McConville\, acclaimed Asheville-based photographer and craft publishing veteran. Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you\, your work\, and your values. Full details here\n\n\n\nApril 10\, 4-6pm – Sustainable Growth Strategies: Exploring Creative and Profitable Maker Pathways\n Featuring the founders of Bloodroot Blades (Athens\, GA) and East Fork Pottery (Asheville\, NC). Artists and makers with a growing audience often wrestle with whether\, when\, and how to scale their operations. This panel discussion and workshop explore ways to align your business model and practices with your long-term vision\, while remaining profitable. Full details here\n\n\n\nStarts April 26\, 9:30am-12:30pm – Alpine Cohort for Makers\n Facilitated by Annie Milroy Price of Mountain BizWorks and BirdsEye. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. The course will guide participants through a comprehensive assessment of their experience producing and selling to date\, while also addressing the opportunities and challenges currently at hand. Full details here\n\n\n\nPricing & Ticket Packages\nThe Entrepreneur’s Workshop: Craft Your Commerce series includes three workshops and a special Alpine cohort for makers. The sessions work great on their own\, but they’re also designed to build upon one another and we encourage you to consider participating in the full series. Get your tickets below. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details. \n\n\n\nTicket Package\nEarly-Bird\n Thru 2/12\nRegular\n Starts 2/13\n\n\nMarch 1 Market Positioning Workshop: individual ticket\nna\n$20\n\n\nMarch 15 Capture and Convey Workshop: individual ticket (SOLD OUT)\nna\n$40\n\n\nApril 10 Sustainable Growth Strategies Workshop: individual ticket\nna\n$20\n\n\nSeries Pass: all 3 workshops  (SOLD OUT)\n$65\n$75\n\n\nAlpine + Series Pass: the full experience for makers wanting to take the next step (note: no longer includes access to 3/15 workshop as that has sold out)\n$345\n$375
URL:https://wpengine.mountainbizworks.org/event/cyc-series/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
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