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DTSTART;TZID=America/New_York:20220401T100000
DTEND;TZID=America/New_York:20220401T120000
DTSTAMP:20260423T015239
CREATED:20220114T200826Z
LAST-MODIFIED:20220125T153236Z
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SUMMARY:Instagram Deep Dive
DESCRIPTION:Attracting customers today via Instagram is key to building a strong online presence\, but Instagram’s functionality and the algorithms change constantly. Liz Kantner\, owner of STAY GOLD will provide a brief overview of Instagram and how to create consistent content on Instagram that will lead to sales. Liz will also illustrate what makes an engaging post that gets the attention of your followers. Learn how to develop strong messaging\, strategically use the tools Instagram provides\, key metrics to consider\, write impactful calls to action and convert your leads to sales. The workshop will include time for attendees to hotseat their Instagram posts with Liz to gain live feedback. \nInstagram Deep Dive workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.
URL:https://wpengine.mountainbizworks.org/event/instagram-deep-dive/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220330T160000
DTEND;TZID=America/New_York:20220330T180000
DTSTAMP:20260423T015239
CREATED:20220114T200906Z
LAST-MODIFIED:20220125T153153Z
UID:10002249-1648656000-1648663200@wpengine.mountainbizworks.org
SUMMARY:The Power of Digital Marketing Panel
DESCRIPTION:​​Digital marketing is a rich\, complex topic and a continuously moving target for most brands and businesses. Under the umbrella of digital marketing are a wide variety of tools and platforms\, as well as communications strategies and approaches. All of them offer opportunities for growth and success\, as well as risk\, so how do you decide what the right path is when you’re promoting your products and services online? How can you be sure you won’t waste your time\, money\, and resources?  \nJoin digital marketing strategist Sarah Benoit as she leads a conversation with creatives and small businesses who are successfully marketing themselves in the digital world. Hear their stories and gain valuable insight about how you can build a stronger\, more impactful presence online. \nThe Power of Digital Marketing workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.
URL:https://wpengine.mountainbizworks.org/event/the-power-digital-marketing-panel/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2022/01/Spring-2022-banner-R2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220325T140000
DTEND;TZID=America/New_York:20220325T163000
DTSTAMP:20260423T015239
CREATED:20220114T200958Z
LAST-MODIFIED:20220324T164559Z
UID:10002250-1648216800-1648225800@wpengine.mountainbizworks.org
SUMMARY:The Engine: How To Use Content Marketing To Reach Customers and Grow Your Business
DESCRIPTION:In this interactive workshop participants will be empowered with a framework to understand\, use and maximize content marketing for their business. Participants will be provided with the foundational support needed for them to create content that resonates with customers and grows their brand. \nParticipants will come out of the class with a framework to ideate and create compelling (reflective of their resources and abilities) content that resonates with customers\, turnkey content ideas to bake into any of their marketing channels\, and be empowered with the content framework to use for the remaining workshop sessions.  \nWe ask that participants come to the workshop with an understanding of what digital channels they currently use for marketing; An understanding of their customer: needs\, wants\, challenges\, pain points\, basic psychographics and demographics – to inform our work together.  \nThe Engine workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.
URL:https://wpengine.mountainbizworks.org/event/the-engine/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Learn,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2022/01/Spring-2022-banner-R2-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220316T170000
DTEND;TZID=America/New_York:20220316T190000
DTSTAMP:20260423T015239
CREATED:20220114T201321Z
LAST-MODIFIED:20220311T210116Z
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SUMMARY:Spring 2022 Makers Mixer
DESCRIPTION:Join us on Wednesday March 16th from 5 – 7 pm\, for an informal virtual gathering of artists and creatives from the Western North Carolina region and beyond. This is a relaxed networking event that will include small bites and beverages and details on our 2022 Spring Craft Your Commerce workshop series Beyond the Studio: Next Level Digital Marketing. Join us for a free and fun afternoon. This is an in person event held at the Center for Craft.  \nMountain BizWorks takes health and safety of our attendees seriously. To attend this event you will need to wear a mask when not eating and drinking\, and maintain social distancing. \nThe Makers Mixer is part of the Craft Your Commerce Workshop Series Beyond the Studio: Next Level Digital Marketing
URL:https://wpengine.mountainbizworks.org/event/spring-2022-makers-mixer/
LOCATION:Center for Craft – Assembly Hall\, 67 Broadway St\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Expanding Small Business Access to Capital in Southwestern Region,Growth Initiative,Learn,Networking
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2022/01/Spring-2022-banner-R2.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220112T120000
DTEND;TZID=America/New_York:20220112T130000
DTSTAMP:20260423T015239
CREATED:20211220T211413Z
LAST-MODIFIED:20211220T211413Z
UID:10002240-1641988800-1641992400@wpengine.mountainbizworks.org
SUMMARY:Sustainability Lunch & Learn with Gaia Herbs
DESCRIPTION:Curious about your carbon footprint? Unsure where to begin? Sustainability analyst\, Holly Garrett\, will share the basics of greenhouse gas accounting and her experiences tracking greenhouse gas (GHG) emissions at Gaia Herbs. Holly will also share tips on how to boost your B Impact Assessment score and calculate your Scope 1 and 2 emissions. Bring any questions you have and we hope to see you there!
URL:https://wpengine.mountainbizworks.org/event/sustainability-lunch-learn-with-gaia-herbs/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:B Local Asheville & WNC,Event,Online,Online Learning,Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211031
DTEND;VALUE=DATE:20211101
DTSTAMP:20260423T015239
CREATED:20210818T211520Z
LAST-MODIFIED:20210818T211647Z
UID:10002221-1635638400-1635724799@wpengine.mountainbizworks.org
SUMMARY:Catalyst Cohort 3 - Application Due
DESCRIPTION:Catalyst Cohort is a 12-month long\, peer advisory program facilitated by an experienced growth coach. It is designed to help entrepreneurs of existing\, high growth potential businesses navigate business challenges\, develop and achieve goals while providing accountability and support. Participants of the program will gain access to one-on-one mentoring\, expert speakers\, business development services\, and other opportunities for transformational learning. Participants will also get $2\,000 to apply towards tailored business services to help advance their growth goals. \nFor the first three months\,  you will get exposure to foundational business strategies and develop an actionable plan. Then the group will meet on a monthly basis in mastermind sessions to share your progress and continue to get support from the group. Throughout the program\, participants will be able to take advantage of individualized coaching sessions with program facilitators and Mountain BizWorks coaches.
URL:https://wpengine.mountainbizworks.org/event/catalyst-cohort-3-application-due/
LOCATION:TBA
CATEGORIES:Event,Learn,Opportunity Asheville & WNC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211022
DTEND;VALUE=DATE:20211023
DTSTAMP:20260423T015239
CREATED:20210909T175119Z
LAST-MODIFIED:20211009T153143Z
UID:10002223-1634860800-1634947199@wpengine.mountainbizworks.org
SUMMARY:Call for Entries: CYC 2021 Handmade for the Holidays Gift Guide
DESCRIPTION:  \nCraft Your Commerce Handmade for the Holidays Gift Guide \n\nCall for Entries\n \nPARTICIPANT SUBMISSION DEADLINE: October 22\, 2021 \nMountain BizWorks and Craft Your Commerce would like to invite any artist\, maker\, and/or creative product business to submit their information to be included in our Handmade for the Holidays Gift Guide. Participation is free and inclusive. Anyone who submits by the deadline of October 22\, will be included. Your business must be located inside the Mountain BizWorks’ service region. \nHoliday Gift Guide Submission Form \nHoliday Gift Guide Instagram Submission Form \nWe want to celebrate the ways in which you have developed resiliency\, innovative ways to reach your customers\, and strength through learning new skills by promoting what you make or offer to our audience for the 2021 holiday season. This virtual gift guide is all inclusive and will organize your products and services by category.  \nAny artist\, maker and/or creative product business located in the Mountain Bizworks service region (26 western most counties in WNC) who submits their information will be included\, but you MUST submit by the deadline of October 22\, 2021. While having an e-commerce website is preferred\, it is not required to participate.  \nTo participate in the Holiday Gift Guide\, please fill out and submit this form by October 22\, 2021. \nTo participate you will need to submit: \n\nYour name\nBusiness name\nWebsite\nEmail\nCounty Your Business Operates From\nStudio Location and Hours if applicable\nPhone if applicable\nSocial Media Handles (Facebook\, Instagram\, Twitter\, Pinterest)\n2 images (jpeg or png format\, 500 x 500 pixels)\nAny holiday promotions/specials/events you may be hosting\n\nWe are also offering an Instagram takeover opportunity. Fill out this form to be included in the IG Takeover by October 22\, 2021. \nTo participate in the Instagram takeover\, we require you have an Instagram account.  \nYou will need to submit: \n\nYour Instagram handle(s)\nUp to a total of 10 square images – jpeg format \, no larger than 1 MB each\, and 1080 x 1080 pixels in size. If your images submitted for the IG Takeover\, are not in this format\, we can not include your entry.\n1-2 minute video mp4 format\, portrait orientation and no more than 100 MB – preferably about you\, your process and/or your studio \n\nInstagram takeovers will occur November 05 – December 17. Questions? Please contact Gwynne Rukenbrod Smith at gwynne@mountainbizworks.org \nAnyone who enters will be included. \nTips for Entry: \n\nPlease be intentional with the images you choose as these will be the first impression of your work for many of those looking at our website.\nOnly applicants submitted by October 22 will be included.\nPlease be sure to include images of high quality to showcase your products.\nPlease be sure the video you submit for the IG Takeover is clear\, in focus\, and highlights you\, your studio and/or your process.\nSizing and format is important to the inclusion of your entry. Please take note of required formats.\nIf you have any questions\, please reach out to Gwynne Rukenbrod Smith at gwynne@mountainbizworks.org.\n\nAll submissions are due by October 22\, 2021. \nTo participate in the holiday gift guide\, you must fill out this form. \nTo participate in the IG Takeover\, you must fill out this form. \n 
URL:https://wpengine.mountainbizworks.org/event/cyc-2021-handmade-for-the-holidays-gift-guide/
LOCATION:Online
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/jpeg:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/09/Handmade-Holiday-Banner-9-resized.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211018T180000
DTEND;TZID=America/New_York:20211018T203000
DTSTAMP:20260423T015239
CREATED:20210816T205601Z
LAST-MODIFIED:20210913T140112Z
UID:10001950-1634580000-1634589000@wpengine.mountainbizworks.org
SUMMARY:Alpine for Creatives
DESCRIPTION:The Alpine for Creatives Course is designed to support founders of creative businesses that have been operating for at least one year.\n\n \n\n​​This 5-week course provides a peer-to-peer learning environment for you to assess your creative-based venture to date and address the opportunities and challenges emerging on the horizon. The course will guide participants through a comprehensive assessment of their experience producing and selling to date. \nThe Alpine Course will give you the opportunity to assess how things have been going in your business up to this point\, while also visioning for the future. It will reconnect you with the “why” of your venture and help create in-roads to meeting both your short and long term goals. \nThis special Alpine Course is part of the Craft Your Commerce: 2021 Fall Workshop Series being offered by Mountain BizWorks with support from Center for Craft and UNC Asheville. The series involves a networking event\, six separate workshops\, and one intensive course suited for existing makers. This course is designed for existing makers to take the tools\, strategies\, and resources gained from the series workshops and then integrate them into your business plan and practices to further your success. \n\n 
URL:https://wpengine.mountainbizworks.org/event/alpine-for-makers-virtual-class/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Alpine,Course,Craft Your Commerce,Online
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/08/Fall-2021-Class-Banner-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211008T100000
DTEND;TZID=America/New_York:20211008T150000
DTSTAMP:20260423T015239
CREATED:20210806T193955Z
LAST-MODIFIED:20210823T155244Z
UID:10002212-1633687200-1633705200@wpengine.mountainbizworks.org
SUMMARY:Scaling and Shifting Your Craft Business
DESCRIPTION:You can join this class in person following strict COVID protocols outlined below* or via Zoom. \nHow do you determine your value in the marketplace and in your own company?  \nBrett Binford\, co-founder and CEO of Portland based Mudshark Studios\, will share the story of how he started his first business and overcame obstacles along the way to go on and eventually found other successful\, thriving companies. Specific to making\, Brett will provide an overview of Lean Manufacturing techniques and how they can apply to your business as you grow from a solopreneur to an employer. Community and company culture are also the cornerstones to your business success and Brett will share his philosophies and insights regarding this topic for both outward facing branding and internal policies to ensure a happy and safe workplace. \nBrett will reflect on Covid and how he positioned Mudshark Studios to be able to adjust to both the operational and production changes necessary to keep his employees safe and his customers happy during this pandemic\, and how he had to shift both his business and way of thinking to survive beyond just the pandemic \nParticipants are encouraged to come to the workshop with as many pertinent questions to their own businesses as well. We can all learn through each other’s experiences and breakouts and various exercises will be a part of this workshop. \nPlease note we will take an hour lunch break from 12 – 1 pm. Due to COVID safety issues we will not be providing lunch. You will need to provide your own lunch. \n*Please note we will be limiting the number of in person attendees and requiring proof of vaccination\, masks to be worn at all times\, and social distancing. Joining in via Zoom will also be available. \nThe Scaling and Shifting Your Craft Business workshop is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/scaling-and-shifting-your-craft-business/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211001T140000
DTEND;TZID=America/New_York:20211001T160000
DTSTAMP:20260423T015239
CREATED:20210808T222851Z
LAST-MODIFIED:20210823T155655Z
UID:10002213-1633096800-1633104000@wpengine.mountainbizworks.org
SUMMARY:Insuring Creativity
DESCRIPTION:So often the creative community doesn’t carry the proper insurance to cover your business in a time of need. 79% of creative based businesses do not carry the correct insurance necessary to protect their business. The lack of adequate business insurance represents a career-threatening financial vulnerability to creatives who are affected by emergencies beyond their control such as fire\, theft\, and natural disasters.  \nCERF+ was started by artists for artists in the craft community as a grassroots mutual aid effort in 1985 and has since emerged as the leading nonprofit organization that uniquely focuses on safeguarding artists’ livelihoods nationwide. CERF+ serves artists who work in craft disciplines by providing a safety net to support strong and sustainable careers. Our core services are education programs\, advocacy\, network building and emergency relief. \nCERF+ is readiness\, relief + resilience for studio artists\, ensuring that they are as protected as the work they create. \nJoin CERF+ and others for a discussion about insurance and the actual needs creatives have around protection. \nThe Insuring Creativity workshop is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/insuring-creativity/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/08/Fall-2021-Class-Banner-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210929T140000
DTEND;TZID=America/New_York:20210929T160000
DTSTAMP:20260423T015239
CREATED:20210806T003503Z
LAST-MODIFIED:20210823T155603Z
UID:10002210-1632924000-1632931200@wpengine.mountainbizworks.org
SUMMARY:Pricing for Profit
DESCRIPTION:Have you always wanted to know what financials you should be looking at? Do you know if your prices are in line with the market? Are you charging enough for your creative products or services? \nCome to this workshop to learn about some best financial practices for creative product and service based businesses. Hear from a financial expert and others in the field to learn if your gross profit margin is what it should be\, how you can make more profit\, and what should you be looking at when analyzing your finances. \nPresenters Veronica Edwards\, Reggie Tidwell\, and Gwynne Rukenbrod Smith will jointly teach this workshop to offer a variety of perspectives on pricing in the creative industry. \nThe Pricing for Profit workshop is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/pricing-for-profit/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210922T140000
DTEND;TZID=America/New_York:20210922T160000
DTSTAMP:20260423T015239
CREATED:20210808T222916Z
LAST-MODIFIED:20210823T155520Z
UID:10002214-1632319200-1632326400@wpengine.mountainbizworks.org
SUMMARY:Contracts for Creatives
DESCRIPTION:Contracts help us establish expectations when sharing our work and collaborating with others. A good contract can help you form lucrative partnerships\, license your artwork\, hire your first employee\, negotiate a gig\, or publish your book. But contracts can be so hard to understand. What is a “force majeure” clause? Why is “choice of law” important? What does “indemnification” mean\, anyway?  \nJoin lawyer Dr. Katherine de Vos Devine to explore the how\, when\, where\, and why of contracts for creative businesses. This presentation will help you understand the elements of a good contract\, know when you need a contract\, and improve your contract negotiation skills. \nThe Contracts for Creatives panel discussion is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/contracts-for-creatives/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/08/Fall-2021-Class-Banner-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210917T140000
DTEND;TZID=America/New_York:20210917T160000
DTSTAMP:20260423T015239
CREATED:20210808T222952Z
LAST-MODIFIED:20210823T155416Z
UID:10002215-1631887200-1631894400@wpengine.mountainbizworks.org
SUMMARY:Financial Literacy and Lending Opportunities
DESCRIPTION:Financials are always one of the biggest hurdles for a business owner. What reports are important to look at? What do they mean? How can you know if your business is fiscally sound?  \nThese questions and more will be addressed by John Verreault\, Senior Vice President of TD Bank and Mountain BizWorks’ Director of Lending\, Michael Lane. TD Bank will talk about financial literacy\, various reports\, and opportunities to grow. Michael Lane\, Director of Lending at Mountain BizWorks will be joining in to discuss lending opportunities that are available for small businesses\, how to position yourself to be competitive to receive a loan\, and answer those burning questions you have around lending for small businesses. \nThe Financial Literacy and Lending Opportunities workshop is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/financial-literacy-and-lending-opportunities/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210915T140000
DTEND;TZID=America/New_York:20210915T160000
DTSTAMP:20260423T015239
CREATED:20210808T223127Z
LAST-MODIFIED:20210907T170055Z
UID:10002216-1631714400-1631721600@wpengine.mountainbizworks.org
SUMMARY:Growing Your Business
DESCRIPTION:Do you want to grow your business but you’re not sure how? Is your business already growing but you want to better understand how to strategically scale and move forward to ensure success? Come listen to a panel of local Western North Carolina businesses talk about the growth they’re experiencing\, what they did to ensure success\, and how they approached their growth with intentionality. \nJoin panel moderator Sarah Benoit and guest presenters: Libby O’Bryan\, Sew Co\, Sekou Coleman\, Word on the Street\, and Morika Walker\, MTN Merch. \nThe Growing Your Business panel discussion is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/growing-your-business/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210910T163000
DTEND;TZID=America/New_York:20210910T183000
DTSTAMP:20260423T015239
CREATED:20210806T160744Z
LAST-MODIFIED:20210823T155746Z
UID:10002211-1631291400-1631298600@wpengine.mountainbizworks.org
SUMMARY:Fall Makers Mixer
DESCRIPTION:Join us on Friday September 10th\, for an informal virtual gathering of artists and creatives from the Western North Carolina region and beyond. This is a relaxed networking event that will begin with a brief introduction and presentation to provide a glimpse of the upcoming 2021 Fall Craft Your Commerce workshop series Beyond the Studio: Financials and Operations. There will be general discussions and also breakout rooms so you can get to know attendees a little better. Join us for a free and fun afternoon. \nThe Makers Mixer is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.
URL:https://wpengine.mountainbizworks.org/event/fall-makers-mixer-2/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/08/Fall-2021-Class-Banner-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210609T180000
DTEND;TZID=America/New_York:20210609T193000
DTSTAMP:20260423T015239
CREATED:20210429T194024Z
LAST-MODIFIED:20210601T200224Z
UID:10001938-1623261600-1623267000@wpengine.mountainbizworks.org
SUMMARY:Catalyst Cohort 2
DESCRIPTION:Catalyst Cohort is a 12-month long\, peer advisory program facilitated by an experienced growth coach. It is designed to help entrepreneurs of existing\, high growth potential businesses navigate business challenges\, develop and achieve goals while providing accountability and support. Participants of the program will gain access to one-on-one mentoring\, expert speakers\, business development services\, and other opportunities for transformational learning. Participants will also get $2\,000 to apply towards tailored business services to help advance their growth goals. \nFor the first three months\,  you will get exposure to foundational business strategies and develop an actionable plan. Then the group will meet on a monthly basis in mastermind sessions to share your progress and continue to get support from the group. Throughout the program\, participants will be able to take advantage of individualized coaching sessions with program facilitators and Mountain BizWorks coaches.
URL:https://wpengine.mountainbizworks.org/event/catalyst-cohort-cohort-2/
LOCATION:TBA
CATEGORIES:Event,Learn,Opportunity Asheville & WNC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210422T073000
DTEND;TZID=America/New_York:20210422T090000
DTSTAMP:20260423T015239
CREATED:20210407T202816Z
LAST-MODIFIED:20210407T203101Z
UID:10001936-1619076600-1619082000@wpengine.mountainbizworks.org
SUMMARY:April Farmer Roundtable
DESCRIPTION:Come join ASAP and Mountain BizWorks on Thursday\, April 22nd from 7:30am – 9am as we host our virtual April Farmers’ Roundtable zoom meetup.  No agenda\, no special topic: just you getting a chance to connect with your WNC farmer peers.  Come meet someone new\, share a success story\, find a new resource\, tell us what’s on your mind or something new you’re working on\, what’s frustrating you\, and share a connection.  
URL:https://wpengine.mountainbizworks.org/event/april-farmer-roundtable/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Appalachian Grown Farm Business Initiative,Event,Growth Initiative,Local Food & Farming Initiatives,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210412T180000
DTEND;TZID=America/New_York:20210412T200000
DTSTAMP:20260423T015239
CREATED:20210205T220513Z
LAST-MODIFIED:20210226T214648Z
UID:10002187-1618250400-1618257600@wpengine.mountainbizworks.org
SUMMARY:Crafting Commerce Cohort (C3) Labs
DESCRIPTION:Facilitated by Gwynne Rukenbrod Smith\, Craft Your Commerce Project Manager. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings and skills from the workshops series into their business practices. Join a group of your cohorts and analyze all aspects of your business\, identify where you could improve your business\, and implement the ideas shared in each workshop. \nThese Live Labs are held throughout the workshop series. They are intended to answer any questions that you have after the workshops\, help you implement any skills and ideas you learned\, and get feedback from both the facilitator and your cohorts. Finally in this class you will develop 3 goals you want to achieve in your business and create an implementation plan to achieve those goals. \nThe Crafting Commerce Cohort (C3) Labs is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/crafting-commerce-cohort-c3-labs/2021-04-12/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210407T140000
DTEND;TZID=America/New_York:20210407T160000
DTSTAMP:20260423T015239
CREATED:20210208T233513Z
LAST-MODIFIED:20210312T032128Z
UID:10002189-1617804000-1617811200@wpengine.mountainbizworks.org
SUMMARY:Creating Your Brand Story
DESCRIPTION:This workshop is an introduction to branding and how it can help your business grow. Together we’ll review different aspects that make up a brand\, why these aspects are important\, how to build your own brand story\, and how to use it to market and sell your products or services. A worksheet and discussion will accompany the presentation. \nCreating Your Brand Story is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/creating-your-brand-story/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Event,Growth Initiative
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210405T180000
DTEND;TZID=America/New_York:20210405T200000
DTSTAMP:20260423T015239
CREATED:20210205T220513Z
LAST-MODIFIED:20210226T214648Z
UID:10002186-1617645600-1617652800@wpengine.mountainbizworks.org
SUMMARY:Crafting Commerce Cohort (C3) Labs
DESCRIPTION:Facilitated by Gwynne Rukenbrod Smith\, Craft Your Commerce Project Manager. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings and skills from the workshops series into their business practices. Join a group of your cohorts and analyze all aspects of your business\, identify where you could improve your business\, and implement the ideas shared in each workshop. \nThese Live Labs are held throughout the workshop series. They are intended to answer any questions that you have after the workshops\, help you implement any skills and ideas you learned\, and get feedback from both the facilitator and your cohorts. Finally in this class you will develop 3 goals you want to achieve in your business and create an implementation plan to achieve those goals. \nThe Crafting Commerce Cohort (C3) Labs is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/crafting-commerce-cohort-c3-labs/2021-04-05/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210402T140000
DTEND;TZID=America/New_York:20210402T160000
DTSTAMP:20260423T015239
CREATED:20210205T220314Z
LAST-MODIFIED:20210312T031856Z
UID:10002182-1617372000-1617379200@wpengine.mountainbizworks.org
SUMMARY:Partner Marketing Made Easy
DESCRIPTION:This workshop will demonstrate how to sell products online person to person – without complicated technology. Professionals from Acceleration Partners (AP) will work directly with each attendee on how to implement these low tech sales strategies. AP works with companies like Warby Parker\, Reebok\, and adidas to implement these strategies. Presenter Derrick Duplessy is the founder of the Duplessy Foundation\, a non-profit dedicated to teaching the sales process to women\, immigrants\, and minority business owners. \nPartner Marketing Made Easy is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/partner-marketing-made-easy/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Event,Growth Initiative
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210331T140000
DTEND;TZID=America/New_York:20210331T160000
DTSTAMP:20260423T015239
CREATED:20210205T220520Z
LAST-MODIFIED:20210325T162152Z
UID:10002188-1617199200-1617206400@wpengine.mountainbizworks.org
SUMMARY:The Power of Being Niche
DESCRIPTION:Ever hear the saying “if you are marketing to everyone\, you’re marketing to no one?” This is because most seasoned sales and marketing people know money is made when real relationships are strong. One of the ways you can build loyalty\, repeat business\, referrals\, trust\, and cash flow is to focus on a niche market. Niches don’t limit your business\, they help you establish credibility in the marketplace. Over time you can expand to new niches that are the right fit for your products and services\, and create long lasting growth. Want to learn more? Join us for this expert panel and learn from successful businesses that operate in a niche market. Come find out how to build your next growth strategy.  Moderator: Sarah Benoit \nThe Power of Being Niche is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/the-power-of-being-niche/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Event,Growth Initiative
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210329T180000
DTEND;TZID=America/New_York:20210329T200000
DTSTAMP:20260423T015239
CREATED:20210205T220513Z
LAST-MODIFIED:20210226T214648Z
UID:10002185-1617040800-1617048000@wpengine.mountainbizworks.org
SUMMARY:Crafting Commerce Cohort (C3) Labs
DESCRIPTION:Facilitated by Gwynne Rukenbrod Smith\, Craft Your Commerce Project Manager. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings and skills from the workshops series into their business practices. Join a group of your cohorts and analyze all aspects of your business\, identify where you could improve your business\, and implement the ideas shared in each workshop. \nThese Live Labs are held throughout the workshop series. They are intended to answer any questions that you have after the workshops\, help you implement any skills and ideas you learned\, and get feedback from both the facilitator and your cohorts. Finally in this class you will develop 3 goals you want to achieve in your business and create an implementation plan to achieve those goals. \nThe Crafting Commerce Cohort (C3) Labs is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/crafting-commerce-cohort-c3-labs/2021-03-29/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210324T140000
DTEND;TZID=America/New_York:20210324T160000
DTSTAMP:20260423T015239
CREATED:20210205T215442Z
LAST-MODIFIED:20210312T031239Z
UID:10002180-1616594400-1616601600@wpengine.mountainbizworks.org
SUMMARY:Beyond Sales Funnels
DESCRIPTION:In this presentation we’ll be taking the ideas and skills taught in the previous workshop Digital Sales Strategies with Casey Nifong and cover how to easily create long lasting customer relationships by building a sales funnel that nurtures and makes sales on autopilot.  \nA sales funnel is a step-by-step process that brings potential customers to your product or services\, through a series of marketing actions like automated emails\, videos\, articles and landing pages\, and converts them into actual paying customers. Sales Funnels help you pick a marketing strategy\, grow your sales\, help you know how to relate to your customer\, give you an edge over your competition and improve on ways to grow your business. \nCome learn the basics of all sales funnels\, and then learn how to automate them so you spend LESS time cultivating your customers\, but have more sales! This is sure to be a fun and interactive workshop helping you grow your sales without being “salesy.” \nBeyond Sales Funnels is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/beyond-sales-funnels/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Event,Growth Initiative,Online
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210322T180000
DTEND;TZID=America/New_York:20210322T200000
DTSTAMP:20260423T015239
CREATED:20210205T220513Z
LAST-MODIFIED:20210226T214648Z
UID:10002184-1616436000-1616443200@wpengine.mountainbizworks.org
SUMMARY:Crafting Commerce Cohort (C3) Labs
DESCRIPTION:Facilitated by Gwynne Rukenbrod Smith\, Craft Your Commerce Project Manager. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings and skills from the workshops series into their business practices. Join a group of your cohorts and analyze all aspects of your business\, identify where you could improve your business\, and implement the ideas shared in each workshop. \nThese Live Labs are held throughout the workshop series. They are intended to answer any questions that you have after the workshops\, help you implement any skills and ideas you learned\, and get feedback from both the facilitator and your cohorts. Finally in this class you will develop 3 goals you want to achieve in your business and create an implementation plan to achieve those goals. \nThe Crafting Commerce Cohort (C3) Labs is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/crafting-commerce-cohort-c3-labs/2021-03-22/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210317T140000
DTEND;TZID=America/New_York:20210317T160000
DTSTAMP:20260423T015239
CREATED:20210205T215610Z
LAST-MODIFIED:20210312T030946Z
UID:10002181-1615989600-1615996800@wpengine.mountainbizworks.org
SUMMARY:Selling with Intention
DESCRIPTION:This workshop is an introduction to creating long term relationships with your customers through building an intentional digital strategy. This session will dive into how to approach building beautiful relationships (ideally turning customers into friends) through your digital channels like market research\, brand messaging\, and online engagement that then leads to brand loyalty. \nSelling With Intention is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/selling-with-intention/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Event,Growth Initiative,Online
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210315T180000
DTEND;TZID=America/New_York:20210315T200000
DTSTAMP:20260423T015239
CREATED:20210205T220513Z
LAST-MODIFIED:20210226T214648Z
UID:10002183-1615831200-1615838400@wpengine.mountainbizworks.org
SUMMARY:Crafting Commerce Cohort (C3) Labs
DESCRIPTION:Facilitated by Gwynne Rukenbrod Smith\, Craft Your Commerce Project Manager. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings and skills from the workshops series into their business practices. Join a group of your cohorts and analyze all aspects of your business\, identify where you could improve your business\, and implement the ideas shared in each workshop. \nThese Live Labs are held throughout the workshop series. They are intended to answer any questions that you have after the workshops\, help you implement any skills and ideas you learned\, and get feedback from both the facilitator and your cohorts. Finally in this class you will develop 3 goals you want to achieve in your business and create an implementation plan to achieve those goals. \nThe Crafting Commerce Cohort (C3) Labs is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/crafting-commerce-cohort-c3-labs/2021-03-15/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210312T163000
DTEND;TZID=America/New_York:20210312T180000
DTSTAMP:20260423T015239
CREATED:20210205T214757Z
LAST-MODIFIED:20210226T214849Z
UID:10002179-1615566600-1615572000@wpengine.mountainbizworks.org
SUMMARY:Makers Mixer
DESCRIPTION:Join us on Friday March 12\, for an informal virtual gathering of artists and creatives from the Western North Carolina region and beyond. This is a relaxed networking event that will begin with a brief introduction and presentation to provide a glimpse of the upcoming 2021 Spring Craft Your Commerce Workshop Series\, then we will hear from guest presenter\, Emma Churchman on Selling from Soul without Selling Your Soul. After the presentation\, Emma will “hotseat” 4 volunteers about how to increase sales in your business. Come join us! This event is free. \nThe Makers Mixer is part of the Craft Your Commerce Workshop Series the Craft of Selling.
URL:https://wpengine.mountainbizworks.org/event/makers-mixer/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210312T163000
DTEND;TZID=America/New_York:20210312T180000
DTSTAMP:20260423T015239
CREATED:20201109T220038Z
LAST-MODIFIED:20210226T214743Z
UID:10002142-1615566600-1615572000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Spring 2021 Workshops
DESCRIPTION:This fresh series of Craft Your Commerce workshops will explore a variety of skill development to help you understand how to create sales strategies\, develop diverse revenue streams\, and sell without having to feel “salesy.” Join us for this series of workshops as we bring in guest presenters who are subject matter experts in their field\, exposing you to new ideas\, and helping you find innovation and comfort in selling your products. \nThe CYC Spring Workshop Series will feature the following: \n\nA virtual networking event to kick off the series – Makers Mixer\n5 separate virtual workshops that focus on various aspects of Selling designed to help you gain paying customers through effective\, innovative tools and strategies.\nCrafting Commerce Cohort (C3) Labs will glean insights from the workshops and develop actionable plans in a collaborative\, peer-to-peer learning setting.\n\nLearn more about all the workshops at: craftyourcommerce.com \n  \n 
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-spring-2021-workshops/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2021/02/Spring-2021-banner-v5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201125T080000
DTEND;TZID=America/New_York:20201211T235900
DTSTAMP:20260423T015239
CREATED:20201125T192639Z
LAST-MODIFIED:20201208T022305Z
UID:10002153-1606291200-1607731140@wpengine.mountainbizworks.org
SUMMARY:CYC Handmade for the Holidays Gift Guide
DESCRIPTION:  \nCraft Your Commerce Handmade for the Holidays Gift Guide Call for Entries \nMountain BizWorks and Craft Your Commerce would like to invite any artist\, maker\, and/or creative product business to submit their information to be included in our Handmade for the Holidays Gift Guide. Participation is free and inclusive. Anyone who submits by the deadline of December 11\, will be included. Your business must be located inside the Mountain BizWorks’ service region. \nHoliday Gift Guide Submission Form \nHoliday Gift Guide Instagram Submission Form \nWe know that 2020 has been a challenging year and you have developed resiliency\, innovative ways to reach your customers\, and strength through learning new skills. We want to celebrate this by promoting what you make or offer to our audience for the holiday season. This virtual gift guide is all inclusive and will organize your products and services by category.  \nAny artist\, maker and/or creative product business located in the Mountain Bizworks service region (24 western most counties in WNC) who submits their information will be included\, but you MUST submit by the deadline of December 11\, 2020. While having an e-commerce website is preferred\, it is not required to participate.  \nTo participate in the Holiday Gift Guide\, please fill out and submit this form by December 11\, 2020. \nTo participate you will need to submit: \n\nYour name\nBusiness name\nWebsite\nEmail\nStudio Location and Hours if applicable\nPhone if applicable\nSocial Media Handles (Facebook\, Instagram\, Twitter\, Pinterest)\n2 images – jpeg format and maximum size of 1 MB each 9any size is fine)\nAny holiday promotions/specials/events you may be hosting\n\nWe are also offering an Instagram takeover opportunity. Fill out this form to be included in the IG Takeover by December 11\, 2020. \nTo participate in the Instagram takeover\, we require you have an Instagram account.  \nYou will need to submit: \n\nYour Instagram handle(s)\nUp to a total of 10 square images – jpeg format \, no larger than 1 MB each\, and 1080 x 1080 pixels in size. If your images submitted for the IG Takeover\, are not in this format\, we can not include your entry.\n1-2 minute video mp4 format\, portrait orientation and no more than 100 MB – preferably about you\, your process and/or your studio \n\nInstagram takeovers will occur December 7 – 21. Questions? Please contact Gwynne Rukenbrod Smith at gwynne@mountainbizworks.org \nAnyone who enters will be included. \nTips for Entry: \n\nPlease be intentional with the images you choose as these will be the first impression of your work for many of those looking at our website.\nOnly applicants submitted by December 11 will be included.\nPlease be sure to include images of high quality to showcase your products.\nPlease be sure the video you submit for the IG Takeover is clear\, in focus\, and highlights you\, your studio and/or your process.\nSizing and format is important to the inclusion of your entry. Please take note of required formats.\nIf you have any questions\, please reach out to Gwynne Rukenbrod Smith at gwynne@mountainbizworks.org.\n\nAll submissions are due by December 11\, 2020. \nTo participate in the holiday gift guide\, you must fill out this form. \nTo participate in the IG Takeover\, you must fill out this form. \n 
URL:https://wpengine.mountainbizworks.org/event/handmadeholidays/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2020/11/Handmade-Holiday-Banner.png
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
END:VCALENDAR