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DTSTART;TZID=America/New_York:20230522T170000
DTEND;TZID=America/New_York:20230522T190000
DTSTAMP:20260422T224834
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UID:10002337-1684774800-1684782000@wpengine.mountainbizworks.org
SUMMARY:Commercial Real Estate: Financing for BIPOC Entrepreneurs (Asheville)
DESCRIPTION: Attention entrepreneurs of color! Are you interested in purchasing commercial real estate\, but have questions about financing? We’re hosting workshops with guests from Partners in Equity to answer all your questions about purchasing a building\, including down payments and financing options available specifically for BIPOC business owners.  \n 
URL:https://wpengine.mountainbizworks.org/event/financing-for-bipoc-entrepreneurs-asheville/
LOCATION:Black Wall Street\, 8 River Arts Place\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Expanding Ownership,In-Person,Learn,Legal Workshop,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230517T170000
DTEND;TZID=America/New_York:20230517T200000
DTSTAMP:20260422T224834
CREATED:20230215T194854Z
LAST-MODIFIED:20230427T171819Z
UID:10002329-1684342800-1684353600@wpengine.mountainbizworks.org
SUMMARY:Alpine for Creatives
DESCRIPTION:Are you ready to grow your creative based business and determine your next steps?  If so\, Alpine for Creatives is for you! This five-week course provides a peer-to-peer learning environment for you to assess your creative-based venture to date and address the opportunities and challenges emerging on the horizon. The course will guide participants through a comprehensive assessment of their experience producing and selling to date.  The Alpine Course will give you the opportunity to assess how things have been going in your business up to this point while also visioning for the future. It will reconnect you with the “why” of your venture and help create in-roads to meeting both your short and long term goals. \n  \nThis special Alpine Course is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing offered by Mountain BizWorks. The series involves a networking event\, five separate workshops\, and one intensive course suited for existing makers. Alpine for Creatives is designed to help makers with an existing business take the tools\, strategies\, and resources gained from the series workshops and then integrate them into your business plan and practices to further your success. \n  \nFor any questions you may have you can reach out to our Learning Program Coordinator\, Lilley Egues at lilley@mountainbizworks.org.
URL:https://wpengine.mountainbizworks.org/event/alpine-for-creatives/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Alpine,Class,Course,Craft Your Commerce,Growth Initiative,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230510T140000
DTEND;TZID=America/New_York:20230510T160000
DTSTAMP:20260422T224834
CREATED:20230215T194245Z
LAST-MODIFIED:20230215T194245Z
UID:10002328-1683727200-1683734400@wpengine.mountainbizworks.org
SUMMARY:Unlocking the Power of Analytics: Leveraging Data to Drive Business Success
DESCRIPTION:Marketers are increasingly reliant on data to make business decisions\, develop strategies\, and optimize campaigns. But how do you know if you’re getting what you need from your analytics? And how do you use that information to improve your marketing strategy? \nIn Unlocking the Power of Analytics\, you’ll learn to use data to drive more effective marketing campaigns and make informed decisions about your customers.  \nWe’ll start by covering some basic concepts about data analysis and how it can be used for marketing purposes.  \nNext\, we’ll dive into an overview of some key tools and techniques used in the field of data analytics.  \nFinally\, we will discuss how to use these tools and techniques in real-world scenarios by analyzing actual digital campaign data sets! \n  \nThis is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing. 
URL:https://wpengine.mountainbizworks.org/event/analytics/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Growth Initiative,Learn,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230504T140000
DTEND;TZID=America/New_York:20230504T160000
DTSTAMP:20260422T224834
CREATED:20230215T193917Z
LAST-MODIFIED:20230215T193917Z
UID:10002327-1683208800-1683216000@wpengine.mountainbizworks.org
SUMMARY:SEO and Analytics: The How and Why
DESCRIPTION:Did you know that 68% of online experiences start with a search engine? \nSEO stands for Search Engine Optimization and is the practice of optimizing your web pages to help them reach a high position in Google search results. SEO focuses on organic traffic or non-paid traffic to your website. \nIn SEO: The How and Why\, we will review what SEO is and how search engines work\, how to identify keywords for your website\, and how you can optimize your website for search engines as a small business owner. \n  \nThis is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing. 
URL:https://wpengine.mountainbizworks.org/event/seo-and-analytics-the-how-and-why/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Growth Initiative,Learn,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230427T120000
DTEND;TZID=America/New_York:20230427T140000
DTSTAMP:20260422T224834
CREATED:20230215T193231Z
LAST-MODIFIED:20230215T193641Z
UID:10002326-1682596800-1682604000@wpengine.mountainbizworks.org
SUMMARY:Email Sequencing Made Easy
DESCRIPTION:Do you avoid emailing your list? Do you feel you have nothing to say? Are you afraid you’ll annoy your audience if you show up in their inbox? In this two-part workshop\, you’ll learn everything you need to know to get your email marketing up and running–WITHOUT the stress and anxiety! We’ll cover the five must-have email sequences you need to have in place for your business\, along with actionable tips for writing emails your clients will love to read. We’ll also take email drafts from a few brave souls and workshop them live to help you learn how to makeover your own copy. \n  \nSession One: Thursday\, April 27th | 12-2 p.m. ET  \nSession Two: Tuesday\, May 2 | 12-2 p.m. ET \n  \nThis is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing. 
URL:https://wpengine.mountainbizworks.org/event/email-sequencing-made-easy/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Growth Initiative,Learn,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230412T140000
DTEND;TZID=America/New_York:20230412T150000
DTSTAMP:20260422T224834
CREATED:20230215T192437Z
LAST-MODIFIED:20230215T193518Z
UID:10002325-1681308000-1681311600@wpengine.mountainbizworks.org
SUMMARY:Dynamic E-Commerce Homepages
DESCRIPTION:What makes a dynamic homepage and why?  \nYour website may be the most important asset for your e-commerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about what you do. In the first session of this two-part series\, Erin will break down the most important elements to have on your e-commerce home page to create loyal customers who keep coming back. In the second session of this two-part series\, participants can submit their website for a virtual live audit with Erin Alexander. \n  \nSession One: Wednesday\, April 12th | 2-3 p.m.   \nSession Two: Wednesday\, April 19th | 2-4 p.m. \n  \nThis is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing. 
URL:https://wpengine.mountainbizworks.org/event/dynamic-e-commerce-homepages/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Growth Initiative,Learn,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230412
DTEND;VALUE=DATE:20230413
DTSTAMP:20260422T224834
CREATED:20230215T200551Z
LAST-MODIFIED:20230215T200624Z
UID:10002330-1681257600-1681343999@wpengine.mountainbizworks.org
SUMMARY:CYC Spring Series Pass
DESCRIPTION:Are you a creative small business that wants to increase sales and traffic on your website? Our E-Commerce and Digital Marketing workshop series can help you make this a reality. The Spring 2023 CYC Workshop Series will take your digital connection to the next level. Designed for creatives seeking to increase their e-commerce presence\, you will learn how to create website landing pages that engage customers\, get a grasp on your SEO and analytics\, and create genuine authentic relationships with your customers through your e-commerce platforms.  \n  \nThe Craft Your Commerce Spring Series Pass includes access to all 4 workshops.  \nIMPORTANT: Some workshops are two-part series and run on two different days. \n  \nDynamic E-Commerce Homepages: What makes a dynamic homepage and why? | Erin Alexander | 2 Part Series  \nSession One: Wednesday\, April 12th | 2-3 p.m.  | Virtual via Zoom \nSession Two: Wednesday\, April 19th | 2-4 p.m. | Virtual via Zoom \n  \nEmail Sequencing Made Easy | Anabelle Malcolm | 2 Part Series  \nSession One:  Thursday\, April 27th | 12-2 p.m. ET | Virtual via Zoom \nSession Two: Tuesday\, May 2 | 12-2 p.m. ET | Virtual via Zoom \n  \nSEO and Analytics: The How and Why | Amanda Dinan \nThursday\, May 4th | 2-4 p.m. ET | Virtual via Zoom \n  \nUnlocking the Power of Analytics: Leveraging Data to Drive Business Success | Bruce Waller  \nWednesday\, May 10th 2-4 p.m. | Virtual via Zoom
URL:https://wpengine.mountainbizworks.org/event/series-pass/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Growth Initiative,Learn,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230406T173000
DTEND;TZID=America/New_York:20230406T190000
DTSTAMP:20260422T224834
CREATED:20230215T190510Z
LAST-MODIFIED:20230405T135154Z
UID:10002324-1680802200-1680807600@wpengine.mountainbizworks.org
SUMMARY:Spring 2023 Makers Mixer
DESCRIPTION:Join us on Thursday\, April 6th from 5:30-7 p.m.\, for an informal\, in-person gathering of artists and creatives from the Western North Carolina region. This is a relaxed networking event that will begin with a brief introduction and presentation to provide a glimpse of the upcoming 2023 Spring Craft Your Commerce workshop series E-Commerce and Digital Marketing. Join us for a free and fun evening of socializing\, light bites\, and beverages. Sarah Benoit of JB Media will be joining us to discuss five simple things you can do right now to get more engagement on your website.  \nThis is an in-person event held at Mountain Bizworks.  \n  \nThis is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing. 
URL:https://wpengine.mountainbizworks.org/event/spring-2023-makers-mixer/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Expanding Small Business Access to Capital in Southwestern Region,Growth Initiative,In-Person,Learn,Networking
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230317
DTEND;VALUE=DATE:20230319
DTSTAMP:20260422T224834
CREATED:20221214T195502Z
LAST-MODIFIED:20230210T000932Z
UID:10002318-1679011200-1679183999@wpengine.mountainbizworks.org
SUMMARY:Win Online: Digital Marketing For Creative Entrepreneurs
DESCRIPTION:Digital marketing is tough. Especially for small business owners with limited expertise\, bandwidth\, and resources. This two-day program aims to close the gap by providing BIPOC creative entrepreneurs with a clear and easy understanding of digital marketing\, and its various tools to make it work for them on their terms. Participants will explore digital marketing so that they’re able to use it to connect with customers and ultimately grow their businesses. Students will get an introduction to digital marketing\, learn how to plan and execute their digital marketing\, and have the opportunity to receive one-on-one feedback from the presenter. \nDay 1 – Friday\, March 17\, 2023\n12 pm-1 pm – Kickoff w/ lunch networking\n1 pm-4:30 pm – Digital Marketing Workshop\n4:30 pm-5:30 pm – Open Office Hours \nDay 2- Saturday\, March 18\, 2023\n10 am-3 pm – Digital Marketing Workshop with 1-hour lunch \n3 pm-4:30 pm – Open Office Hours \nBoth days will be held at Black Wall Street located at 8 River Arts Place Asheville\, NC 28801. Lunch will be provided. Please indicate your dietary restrictions when registering for the event and we will do our best to accommodate your request. \nPart of the Win Online: Digital Marketing for Creative Entrepreneurs Series by the Craft Your Commerce program. \nThis series is available to Catalyst clients at the discounted rate of $25. Please enter the discount code provided when purchasing your ticket. Not a Catalyst client? Apply for a scholarship. \nFor questions email lilley@mountainbizworks.org.
URL:https://wpengine.mountainbizworks.org/event/win-online-digital-marketing-for-creative-entrepreneurs/
LOCATION:Black Wall Street\, 8 River Arts Place\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Craft Your Commerce,Event,In-Person,Learn,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T160000
DTEND;TZID=America/New_York:20230228T170000
DTSTAMP:20260422T224834
CREATED:20230217T132804Z
LAST-MODIFIED:20230217T132804Z
UID:10002331-1677600000-1677603600@wpengine.mountainbizworks.org
SUMMARY:B Corp 101: Q & A Panel
DESCRIPTION:The classic B 101 event to help educate the B Curious about B Corp certification is back! 4pm at LRU Room 315. This is a great one to send newer employees to give them a better understanding of B Corp certification. \nOur regular meetings are held on the 4th Wednesday of each month at 3pm at Lenoir Rhyne in Room 315. 
URL:https://wpengine.mountainbizworks.org/event/b-corp-101-q-a-panel/
LOCATION:Lenoir-Rhyne University Asheville\, 36 Montford Ave\, Asheville\, 28801\, United States
CATEGORIES:B Local Asheville & WNC
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GEO:35.5972695;-82.5605134
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lenoir-Rhyne University Asheville 36 Montford Ave Asheville 28801 United States;X-APPLE-RADIUS=500;X-TITLE=36 Montford Ave:geo:-82.5605134,35.5972695
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230224T140000
DTEND;TZID=America/New_York:20230224T150000
DTSTAMP:20260422T224834
CREATED:20221214T193933Z
LAST-MODIFIED:20230104T164946Z
UID:10002317-1677247200-1677250800@wpengine.mountainbizworks.org
SUMMARY:Ask Me Anything on Digital Marketing w/ Kim Robinson
DESCRIPTION:In this casual and engaging “Ask Me Anything” workshop with expert Kim Robinson\, attendees will have the opportunity to ask their biggest digital marketing questions relating to their challenges\, strategies\, operations\, etc. so they can build an audience and drive sales.\n \nThis event is free and open to all. Part of the Win Online: Digital Marketing for Creative Entrepreneurs Series by the Craft Your Commerce program.
URL:https://wpengine.mountainbizworks.org/event/ask-me-anything-on-digital-marketing-w-kim-robinson/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Craft Your Commerce,Event,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20230211T080000
DTEND;TZID=America/Halifax:20230211T160000
DTSTAMP:20260422T224834
CREATED:20221111T185517Z
LAST-MODIFIED:20230118T170151Z
UID:10002294-1676102400-1676131200@wpengine.mountainbizworks.org
SUMMARY:ASAP's 2023 Business of Farming Conference
DESCRIPTION:Registration is now open for ASAP’s Business of Farming Conference! \nThe 2023 Business of Farming Conference will be held on Saturday\, February 11th at the A-B Tech Conference Center in Asheville. The annual conference brings together regional experts and innovative farmers from across the Southeast to learn and share key components of farm marketing\, business planning\, and changing market opportunities. More than a dozen workshops\, an exhibitor hall\, and 1:1 consulting will be offered. The popular Grower-Buyer Meeting is a chance for farmers and producers to meet directly with chefs\, grocers\, and distributors to discuss sourcing. The conference is designed for beginning and established farmers as well as those seriously considering farming as a profession.  \nEarly bird registration is $75 per person\, or $125 when you register with a farm partner\, now through January 15. Limited scholarships are available. Learn more about conference offerings and registration at asapconnections.org/events/business-of-farming-conference. \nMountain BizWorks is presenting three workshops during the conference:   \nBuilding Blocks: How to Start Your Farm Business\nThis session will help new and early-stage farmers assemble the building blocks necessary to launch a strong business with an easy-to-use checklist\, business planning templates\, and a resource guide. Ask key questions to determine what kind of operation you want to run and how to set yourself up for success. Explore options for getting started and moving forward on financing\, insurance\, accounting\, and more. \nGabriele Marewski of Mountain BizWorks and Robert Russell of Mount Gilead Farm \nPlanning for Long-term Farm Success – NEW!\nThe farm business is finding success\, but how is the farmer doing? This workshop will explore strategies that farmers have utilized to keep themselves enthusiastic about their work\, improve quality of life\, support their family\, occasionally take a vacation\, and begin planning for the later stages of their farm career. \nGabriele Marewski of Mountain BizWorks\, Nicole Coston of Bearwallow Valley Farms\, Sharon Dubuc of Black Thorn Farm and Kitchen\, and Michael Rayburn of Rayburn Farms \nKeeping Up with Inflation – NEW!\nConsidering the rising costs of inputs\, how do you price your product accordingly? How do you best communicate pricing to your customers\, and understand their willingness to pay? This session will look at key financial tools for analyzing your numbers: profit and loss statements\, balance sheets\, and production projections. Note that this session will be primarily focused on produce. See below for a niche meat workshop. \nGabriele Marewski and Sara Janelle Tatum of Mountain BizWorks
URL:https://wpengine.mountainbizworks.org/event/asaps-2023-business-of-farming-conference/
LOCATION:A-B Tech/ Mission Health Conference Center\, 16 Fernihurst Dr.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Local Food & Farming Initiatives,Partner Events
GEO:35.571745;-82.555673
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=A-B Tech/ Mission Health Conference Center 16 Fernihurst Dr. Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=16 Fernihurst Dr.:geo:-82.555673,35.571745
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T173000
DTEND;TZID=America/New_York:20230119T193000
DTSTAMP:20260422T224834
CREATED:20230112T160315Z
LAST-MODIFIED:20230112T160610Z
UID:10002320-1674149400-1674156600@wpengine.mountainbizworks.org
SUMMARY:Taller de Computación (En Persona)
DESCRIPTION:Únase a nosotros para nuestro taller de computación en Mountain BizWorks!  \nFecha: 19 de enero \nHora: 5:30 pm a 7:30 pm \nLocalización 153 S Lexington Ave. Asheville\, NC 28801. \n\nPara más información contacto Jenny Forero a jenny@mountainbizworks.org. 
URL:https://wpengine.mountainbizworks.org/event/taller-de-computacion/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:En Espanol,Event,In-Person,Latinx Entrepreneurship Programming,Learn,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221101T170000
DTEND;TZID=America/New_York:20221101T200000
DTSTAMP:20260422T224834
CREATED:20220720T132003Z
LAST-MODIFIED:20221017T153833Z
UID:10002285-1667322000-1667332800@wpengine.mountainbizworks.org
SUMMARY:Alpine for Creatives - VIRTUAL
DESCRIPTION:The Alpine for Creatives Course is designed to support founders of creative businesses that have been operating for at least one year.\n\n \n\n​​This 5-week course provides a peer-to-peer learning environment for you to assess your creative-based venture to date and address the opportunities and challenges emerging on the horizon. The course will guide participants through a comprehensive assessment of their experience producing and selling to date. \nThe Alpine Course will give you the opportunity to assess how things have been going in your business up to this point\, while also visioning for the future. It will reconnect you with the “why” of your venture and help create in-roads to meeting both your short and long term goals. \nThis special Alpine Course is part of the Craft Your Commerce: 2022 Fall Workshop Series being offered by Mountain BizWorks. The series involves a networking event\, five separate workshops\, and one intensive course suited for existing makers. This course is designed for existing makers to take the tools\, strategies\, and resources gained from the series workshops and then integrate them into your business plan and practices to further your success. \n\n 
URL:https://wpengine.mountainbizworks.org/event/alpine-for-creatives-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Alpine,Course,Craft Your Commerce,Event,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T170000
DTEND;TZID=UTC:20221018T190000
DTSTAMP:20260422T224834
CREATED:20220801T175637Z
LAST-MODIFIED:20220928T182217Z
UID:10002030-1666112400-1666119600@wpengine.mountainbizworks.org
SUMMARY:Bringing It All Together: Planning and Assessing Your Business - Virtual
DESCRIPTION:Starting and running a business is HARD. The appeal of being one’s own boss is something that entrepreneurs initially think is easy to accomplish. The process of starting all of the necessary systems often overwhelms business owners because there is a lot to do. Starting a business is not just about making sales; rather it is: developing a name\, coming up with a logo and website\, creating a business plan and projections\, applying for funding\, assessing the value in the marketplace\, and much more.  \nThis course meets October 18th from 5-7PM ET \nBringing It All Together is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis is a VIRTUAL class. The zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns.
URL:https://wpengine.mountainbizworks.org/event/bringing-it-all-together-planning-and-assessing-your-business/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221011T160000
DTEND;TZID=UTC:20221011T180000
DTSTAMP:20260422T224834
CREATED:20220801T170342Z
LAST-MODIFIED:20220928T181623Z
UID:10002024-1665504000-1665511200@wpengine.mountainbizworks.org
SUMMARY:Hiring Best Practices - Virtual
DESCRIPTION:All employers want a dream team. The employees that represent our business well\, read our mind and perform the job better than we imagine. \nHaving employees is the joy and pain of your entrepreneurial journey\, challenging and stressful if you don’t have systems in place for them to thrive in the job.  Let’s break down how to get organized and ready to hire and grow an employee (and yourself).   We will cover the basics of  recruitment\, interviewing\, operational needs\, finances\,  systems\, hiring\, firing\, communication\, reviews\, onboarding and growth areas.  With two decades of experience in hiring\, onboarding and training employees I’m bringing all my best tips of the trade to you! \nThis is a TWO day course: October 11th & 13th from 4PM – 6PM \nHiring Best Practices is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis is a VIRTUAL class. The zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns.
URL:https://wpengine.mountainbizworks.org/event/hiring-best-practices-hybrid/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221008T110000
DTEND;TZID=America/New_York:20221008T150000
DTSTAMP:20260422T224834
CREATED:20220923T154120Z
LAST-MODIFIED:20220923T154928Z
UID:10002291-1665226800-1665241200@wpengine.mountainbizworks.org
SUMMARY:Hispanic Heritage and Entrepreneurship Event
DESCRIPTION:Join us on October 8th from 11 am – 2 pm for a celebration of our state’s Hispanic entrepreneurs and small business owners! Be sure to stop by for some networking\, food\, music\, and information from local business development resources. 
URL:https://wpengine.mountainbizworks.org/event/hispanic-heritage-and-entrepreneurship-event/
LOCATION:A-B Tech Small Business Center Enka Campus\, 1465 Sand Hill Road\, Candler\, NC\, 28715\, United States
CATEGORIES:In-Person,Latinx Entrepreneurship Programming,Learn,Networking,Partner Events,Sponsored Event
GEO:35.5445894;-82.6556022
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=A-B Tech Small Business Center Enka Campus 1465 Sand Hill Road Candler NC 28715 United States;X-APPLE-RADIUS=500;X-TITLE=1465 Sand Hill Road:geo:-82.6556022,35.5445894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221003T170000
DTEND;TZID=UTC:20221003T200000
DTSTAMP:20260422T224834
CREATED:20220801T170756Z
LAST-MODIFIED:20220928T182420Z
UID:10002026-1664816400-1664827200@wpengine.mountainbizworks.org
SUMMARY:Fun with Financials - Virtual
DESCRIPTION:Finances are one of the biggest challenges for creative businesses. Numbers can often be confusing and hard to understand. But having a good grasp on your financials is key to running a successful thriving business.  \nCome spend two days in this money fun class to start from the beginning and then move into creating budgets\, projecting cash flow\, deciphering those monthly reports\, and understanding why it all matters. \nIn this workshop you will learn general accounting terms\, personal and business budgeting\, variable costs\, overhead costs and cash flow projections\, and we will wrap the second day up with a panel discussion on why it all matters. \nThis is a TWO day course that meets on October 3rd & 4th. \n\nOctober 3rd: 5PM – 8PM\nOctober 4th: 12PM – 6PM \n\nFun with Financials is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis a VIRTUAL class. The zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns.
URL:https://wpengine.mountainbizworks.org/event/fun-with-financials-hybrid/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220928T100000
DTEND;TZID=UTC:20220928T120000
DTSTAMP:20260422T224834
CREATED:20220725T185207Z
LAST-MODIFIED:20220802T224334Z
UID:10002020-1664359200-1664366400@wpengine.mountainbizworks.org
SUMMARY:Breaking into the Wholesale Market - Hybrid
DESCRIPTION:Have you ever wondered if your product is a good fit for the wholesale marketplace? Curious about how to wholesale your product and develop a new revenue stream? Wholesale is not dead and can be a wonderful way to bring in additional income to your creative product business. Industry expert Robin Kramer will provide you with insight and knowledge gained from over 25 years of experience in the wholesale industry. She will teach you how to conquer wholesale through proven methods so you can get into your dream stores and take your business to the next level. Some of the things you will learn: \n\nSetting yourself up for wholesale success\nHow to find and approach stores\nRelationship building (the key to a strong wholesale business)\nMust have tools and systems\n\nThis is a TWO day course: September 28th & 29th from 10AM – 12PM \nBreaking into the Wholesale Market is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis a HYBRID class. For those who wish to meet in person it will take place at the Center for Craft. For those who wish to meet virtually\, a zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns.
URL:https://wpengine.mountainbizworks.org/event/breaking-into-the-wholesale-market-hybrid/
LOCATION:Center for Craft – Michael Sherrill Loft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220922T170000
DTEND;TZID=UTC:20220922T190000
DTSTAMP:20260422T224834
CREATED:20220801T171754Z
LAST-MODIFIED:20220803T155800Z
UID:10002028-1663866000-1663873200@wpengine.mountainbizworks.org
SUMMARY:Authentic Connections
DESCRIPTION:The sales process is the most stigmatized process within owning a business. Most people have a negative association with sales\, thus avoiding their potential abundance in their business journey. The reality is without sales\, there is no movement within the economy. Authentic Connections is about debunking the mental association with the sales process. In Authentic Connections we will learn: how to become more relatable and likable\, how to get known in your marketplace\, and how to build trust to create sustainability in one’s business economy.  \nA sale is more than just a transaction but the beginning of a relationship to creating loyal customers for your business. Come join Alex Cardona and make a money making mind shift at Authentic Connections.  \nAuthentic Connections is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis is a HYBRID class. For those who wish to meet in person it will take place at the Center for Craft. For those who wish to meet virtually\, a zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns.
URL:https://wpengine.mountainbizworks.org/event/authentic-connections/
LOCATION:Center for Craft – Michael Sherrill Loft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220915T100000
DTEND;TZID=UTC:20220915T120000
DTSTAMP:20260422T224834
CREATED:20220725T184757Z
LAST-MODIFIED:20220802T225218Z
UID:10002018-1663236000-1663243200@wpengine.mountainbizworks.org
SUMMARY:Taxes for Artists\, Freelancers and Creative Businesses - Hybrid
DESCRIPTION:What can I deduct? Do I bring receipts to my accountant? Is my art a business or a hobby? What is a Schedule C? How do I deduct my home studio?  Why do freelancers have to pay taxes quarterly\, and how do I do that? Hannah Cole\, artist\, tax expert\, will discuss the basic tax equation\, self employment tax and the estimated quarterly tax system\, audit concerns for the creative person\, and other tax issues specifically relevant to artists and makers\, followed by a question and answer period. Hannah Cole is the founder of Sunlight Tax\, which specializes in friendly\, informative tax preparation for artists\, and engaging\, art-world savvy tax education workshops for artist groups\, and in empowering creative people to set up for long-term success and take control of the financial side of their careers through her program\, Money Bootcamp.  \nTaxes for Artists\, Freelancers and Creative Businesses is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis is a HYBRID class. For those who wish to meet in person it will take place at the Center for Craft in the Ideation Lab. For those who wish to meet virtually\, a zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns. \n 
URL:https://wpengine.mountainbizworks.org/event/taxes-for-sole-proprietor-creative-businesses-hybrid/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.5975813;-82.5527703
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Center for Craft – Ideation Lab 67 Broadway St. Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=67 Broadway St.:geo:-82.5527703,35.5975813
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220913T150000
DTEND;TZID=UTC:20220913T160000
DTSTAMP:20260422T224834
CREATED:20220725T184354Z
LAST-MODIFIED:20220802T215029Z
UID:10002016-1663081200-1663084800@wpengine.mountainbizworks.org
SUMMARY:Money Mindset Lecture - Hybrid
DESCRIPTION:Economists would have us believe that money is neutral. But if you’ve ever negotiated a price increase in your business\, had a fight with your partner or remembered what caused stress in your parents\, you know that money is anything but. Money can be your relationship with your father\, your self-image in society and your dynamic with your partner. This workshop\, by artist and tax expert Hannah Cole\, will reveal some of the hidden places where your mindset about money may be holding you back. And it will give you some helpful re-framing devices to bring money into focus as a helpful tool rather than something painful and loaded. We will discuss perfectionism\, what the IRS is really looking for (hint: it’s not as bad as you think)\, pricing\, and much more. \nMoney Mindset is part of the Craft Your Commerce Workshop Series Next Level Financials and Operations. \nThis is a HYBRID lecture. For those who wish to meet in person it will take place at the Center for Craft in the Ideation Lab. For those who wish to meet virtually\, a zoom link will be sent upon registration. Please email Lilley@mountainbizworks.org with any questions or concerns. \n 
URL:https://wpengine.mountainbizworks.org/event/money-mindset-lecture-hybrid/
LOCATION:Center for Craft – Ideation Lab\, 67 Broadway St.\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
GEO:35.5975813;-82.5527703
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Center for Craft – Ideation Lab 67 Broadway St. Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=67 Broadway St.:geo:-82.5527703,35.5975813
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220909T173000
DTEND;TZID=America/New_York:20220909T200000
DTSTAMP:20260422T224834
CREATED:20220720T132559Z
LAST-MODIFIED:20220725T184032Z
UID:10002286-1662744600-1662753600@wpengine.mountainbizworks.org
SUMMARY:Makers Mixer - In Person
DESCRIPTION:Join us on Friday September 9th from 5:30-8:00pm\, for an informal IN PERSON gathering of artists and creatives from the Western North Carolina region. This is a relaxed networking event that will begin with a brief introduction and presentation to provide a glimpse of the upcoming 2022 Fall Craft Your Commerce workshop series Next Level Financials and Operations. Join us for a free and fun afternoon for some socializing\, lite bites\, and beverages. A selfie station and fun art making are included! This is an in person event held at the Center for Craft.  \n 
URL:https://wpengine.mountainbizworks.org/event/makers-mixer-2/
LOCATION:Center for Craft – Assembly Hall\, 67 Broadway St\, Asheville\, NC\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220901T140000
DTEND;TZID=America/Halifax:20220901T160000
DTSTAMP:20260422T224834
CREATED:20220615T191816Z
LAST-MODIFIED:20220725T130502Z
UID:10002005-1662040800-1662048000@wpengine.mountainbizworks.org
SUMMARY:Invested Course: An Investment Crowdfunding Learning Journey
DESCRIPTION:The State of North Carolina recently passed legislation (NC PACES) making it possible to take on non-accredited investors for your small business. This allows you to raise funds from your friends\, family\, and broader community and to offer them a stake in – and a return on – the success that they are helping you to build. \nInvested: An Investment Crowdfunding Learning Journey will assist a small cohort of interested business owners who are currently experiencing growth opportunities in preparing for\, designing\, and launching an investment crowdfunding campaign. The full course will entail five 2.5-hour sessions starting Thursday\, September 1st and running through October 6th. \nThe 9th Cohort of our Invested Course is coming up! The 5-session VIRTUAL COURSE will take place on the following dates: \n\nSeptember 01 – Session 1: 2-4pm\nSeptember 08 – Session 2: 2-4pm\nSeptember 15 – Session 3: 2-4pm\nSeptember 22 – Session 4: 2-4pm\nOctober 06 – Session 5: 2-4pm\n\nIn between classes\, the Invested program includes several one on one technical sessions with facilitators. Following the course\, those that decide to execute investment crowdfunding campaigns will move into launch with the assistance of our BizWorks team and specialist partners.  \nRegister for the course. The fee is $100 and $25 for additional participants from the same company. We also have an interest list for potential investors (those of us that may want to participate in a local crowdfunding campaign and attend one of the Invested course pitch events) that you can sign up for here. \nA big thanks to our partners Jake Farrar (Van Winkle Law Firm)\, Annie Milroy Price (Birds Eye)\, and Jeffrey Scott (Metamorphic) who have assisted in developing and delivering this course.
URL:https://wpengine.mountainbizworks.org/event/invested-course-an-investment-crowdfunding-learning-journey-4/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Crowdfunding,Event,Expanding Ownership,Growth Initiative,Invested,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T100000
DTEND;TZID=UTC:20220728T110000
DTSTAMP:20260422T224834
CREATED:20220624T193451Z
LAST-MODIFIED:20220712T154024Z
UID:10002277-1659002400-1659006000@wpengine.mountainbizworks.org
SUMMARY:Orientación
DESCRIPTION:Únase a nosotros para una sesión de información interactiva en linea para descubrir qué recursos están disponibles en Mountain BizWorks que lo ayudarán a comenzar\, crecer y prosperar en su negocio. Presentada por nuestra directora del Programa de Emprendimiento Latino\, Jenny Forero\, esta sesión de 1 hora es una gran oportunidad para aprender más sobre los programas de aprendizaje y préstamos para pequeñas empresas de Mountain BizWorks.
URL:https://wpengine.mountainbizworks.org/event/orientacion/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Latinx Entrepreneurship Programming,Orientacion,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220526T140000
DTEND;TZID=America/Halifax:20220526T160000
DTSTAMP:20260422T224834
CREATED:20220315T015741Z
LAST-MODIFIED:20220422T180937Z
UID:10002260-1653573600-1653580800@wpengine.mountainbizworks.org
SUMMARY:Invested Course: An Investment Crowdfunding Learning Journey
DESCRIPTION:The State of North Carolina recently passed legislation (NC PACES) making it possible to take on non-accredited investors for your small business. This allows you to raise funds from your friends\, family\, and broader community and to offer them a stake in – and a return on – the success that they are helping you to build. \nInvested: An Investment Crowdfunding Learning Journey will assist a small cohort of interested business owners who are currently experiencing growth opportunities in preparing for\, designing\, and launching an investment crowdfunding campaign. The full course will entail five 2.5-hour sessions starting Thursday\, May 26th and running through June 23rd. \nThe 8th Cohort of our Invested Course is coming up! The 5-session VIRTUAL COURSE will take place on the following dates:\n\nMay 26 – Session 1: 2-4pm\nJune 02 – Session 2: 2-4pm\nJune 09 – Session 3: 2-4pm\nJune 16 – Session 4: 2-4pm\nJune 23 – Session 5: 2-4pm\n\nIn between classes\, the Invested program includes several one on one technical sessions with facilitators. Following the course\, those that decide to execute investment crowdfunding campaigns will move into launch with the assistance of our BizWorks team and specialist partners.  \nAdd your name to the Cohort 8 Interest Form\, and we will follow up with a brief consultation and informative call on specifications for the course. The course fee is $100 and $25 for additional participants from the same company. We also have an interest list for potential investors (those of us that may want to participate in a local crowdfunding campaign and attend one of the Invested course pitch events) that you can sign up for here. \nA big thanks to our partners Jake Farrar (Van Winkle Law Firm)\, Annie Milroy Price (Birds Eye)\, and Jeffrey Scott (Metamorphic) who have assisted in developing and delivering this course.
URL:https://wpengine.mountainbizworks.org/event/invested-course-an-investment-crowdfunding-learning-journey-3/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Crowdfunding,Event,Expanding Ownership,Growth Initiative,Invested,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220420T100000
DTEND;TZID=America/New_York:20220420T130000
DTSTAMP:20260422T224834
CREATED:20220114T200554Z
LAST-MODIFIED:20220415T201054Z
UID:10002245-1650448800-1650459600@wpengine.mountainbizworks.org
SUMMARY:Alpine for Creatives Spring 2022
DESCRIPTION:The Alpine for Creatives Course is designed to support founders of creative businesses that have been operating for at least one year.\n\n \n\n​​This 5-week course provides a peer-to-peer learning environment for you to assess your creative-based venture to date and address the opportunities and challenges emerging on the horizon. The course will guide participants through a comprehensive assessment of their experience producing and selling to date. \nThe Alpine Course will give you the opportunity to assess how things have been going in your business up to this point\, while also visioning for the future. It will reconnect you with the “why” of your venture and help create in-roads to meeting both your short and long term goals. \nThis special Alpine Course is part of the Craft Your Commerce: 2022 Spring Workshop Series being offered by Mountain BizWorks. The series involves a networking event\, five separate workshops\, and one intensive course suited for existing makers. This course is designed for existing makers to take the tools\, strategies\, and resources gained from the series workshops and then integrate them into your business plan and practices to further your success. \n\n 
URL:https://wpengine.mountainbizworks.org/event/alpine-for-creatives-spring-2022/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Alpine,Course,Craft Your Commerce,Event,Learn
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2022/01/Spring-2022-banner-R2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220408T190000
DTEND;TZID=America/New_York:20220408T220000
DTSTAMP:20260422T224834
CREATED:20220228T204938Z
LAST-MODIFIED:20220228T205108Z
UID:10002253-1649444400-1649455200@wpengine.mountainbizworks.org
SUMMARY:WNC Black Business Expo
DESCRIPTION:The WNC Minority Business Association is having its inaugural WNC Black Business Expo – a networking and learning event focusing on minority-owned businesses and entrepreneurs. Scheduled for April 8-10\, at the Crowne Plaza Hotel & Resort in Asheville\, NC. The three-day event is expected to attract upwards of 1\,000 attendees from across the region\, with an overarching theme of “Inspiring and Motivating the Next Generation of Entrepreneurs.” The event will feature visionary guest speakers\, educational workshops\, panel discussions\, networking sessions\, a trade show\, and food and entertainment. A high-profile keynote speaker is expected to be announced before the event.
URL:https://wpengine.mountainbizworks.org/event/wnc-black-business-expo/
LOCATION:Crowne Plaza Hotels & Resorts Asheville\, 1 Resort Drive\, Asheville\, NC\, 28806\, United States
CATEGORIES:Conference,Event,Expanding Ownership,Growth Initiative,Opportunity Asheville & WNC,Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220407T140000
DTEND;TZID=America/New_York:20220407T160000
DTSTAMP:20260422T224834
CREATED:20220114T200654Z
LAST-MODIFIED:20220125T153405Z
UID:10002246-1649340000-1649347200@wpengine.mountainbizworks.org
SUMMARY:Selling on Pinterest
DESCRIPTION:You’re a creator. You’ve always been good with your hands. The thrill of manifesting an object from your imagination is what gets you out of bed in the morning but marketing your business online? Not so much. Maybe you’ve already embraced Instagram but your reach is being tanked by algorithms and it’s not actually driving visitors to your site. Besides\, your followers are already familiar with your brand. You need new customers and a place to get in front of them. Well\, the good news is that there is a place\, and it’s called Pinterest. \nPinterest might be for you if you’re frustrated by your declining Instagram reach\, you wish you could spend more time making instead of engaging on social media\, or feel like you spend so much time producing quality content for it to be irrelevant after 30 minutes of posting.  Maybe it’s time to give your content more legacy so you can get back to creating.  \nSelling on Pinterest workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.
URL:https://wpengine.mountainbizworks.org/event/selling-on-pinterest/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Learn,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2022/01/Spring-2022-banner-R2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220405T140000
DTEND;TZID=America/New_York:20220405T160000
DTSTAMP:20260422T224834
CREATED:20220114T200739Z
LAST-MODIFIED:20220125T153322Z
UID:10002247-1649167200-1649174400@wpengine.mountainbizworks.org
SUMMARY:Email Marketing Best Practices for Creatives
DESCRIPTION:In a digital world where social media and online advertising seem to dominate the conversation\, is email marketing still relevant?  The answer is 100% yes\, especially for any brand or business selling products online\, managing a brick and mortar retail space\, or both. Join digital marketing strategist and educator Sarah Benoit as she shares email best practices for creatives and small businesses. In session 1 you’ll review the basics of email marketing\, discuss various approaches that you can take based on the size of your business\, explore how to build your list with the future in mind\, and watch a live demo of MailChimp. In session 2 you’ll dive into how your email list and website can integrate and work together to create a more highly engaged network of existing and potential customers. Learn the importance of website usability and how to give your email subscribers the best experience possible so they continue to engage and buy over time.    \nEmail Marketing Best Practices for Creatives workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.
URL:https://wpengine.mountainbizworks.org/event/email-marketing-best-practices-creatives/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Craft Your Commerce,Event,Growth Initiative,Online Learning
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2022/01/Spring-2022-banner-R2-1.png
END:VEVENT
END:VCALENDAR