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DTSTART;TZID=America/New_York:20251003T110000
DTEND;TZID=America/New_York:20251003T130000
DTSTAMP:20260422T181313
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UID:10002847-1759489200-1759496400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Holiday Season Planning: A Marketing Workshop
DESCRIPTION:RESCHEDULED | This workshop has been moved to Friday\, October 3rd\, 11:00am-1:00pm \nWorkshop Description: \nNow is the time to plan your holiday season for success. Join marketing expert Catherine Campbell for a workshop where you’ll learn the same strategies Catherine has used to help plan\, organize and execute marketing campaigns that have generated over $3.5M in Black Friday-Cyber Monday product sales and $7M in product holiday sales…and learn how to tailor those strategies to your own personal timeframe\, daily schedule and business budget. You’ll learn about holiday sales and marketing timing\, tips and tricks\, and types of marketing you can do and discover what may be a good fit for you. You’ll receive a printed workbook PDF from Catherine to create your holiday marketing plan! A short Q&A will follow. \nYou’ll walk away with: \n*A workbook to create your personalized holiday marketing plan \n*A holiday marketing budget\, tailored to you \n*Tips and tricks to attract and convert customers \n*Ways to amplify your brand story and cut through the noise \n*Strategies you can use online and offline \n  \nInstructor Bio: \nCatherine Campbell (they/she) is the owner of One For The Books (OFTB)\, a marketing advisory that specializes in helping established brands in food\, hospitality\, and arts & culture. With nearly 20 years of experience\, they have led over one hundred client campaigns that have generated millions in revenue\, millions in brand reach\, and tens of thousands in social and email growth. Catherine was born and raised outside Asheville\, North Carolina.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-holiday-season-planning-a-marketing-workshop/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T173000
DTEND;TZID=America/New_York:20250923T193000
DTSTAMP:20260422T181313
CREATED:20250328T173001Z
LAST-MODIFIED:20250731T153102Z
UID:10002798-1758648600-1758655800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Book Club | How to Not Always Be Working by Cody Cook-Parrott
DESCRIPTION:We’re back\, bookworms! This fall\, Craft Your Commerce will be digging into the book How to Not Always be Working\, by Cody Cook-Parrot. \nFrom the publisher: “Filled with practical advice to help you curb your unhelpful obsessions and build boundaries between your work\, your job\, and your life—How to Not Always Be Working is for any- and everyone who wants to create a sacred space in their lives.” \nThis book is great for anyone looking feeling overwhelmed with information and an ever-increasing to-do list in our fast-paced\, hyperconnected world\, but it is especially relevant for independent entrepreneurs and freelancers\, who already have less separation between work and life than those with a nine-to-five. Or maybe you are a creative who is on the nine-to-five grind\, but want to create more space for your creative work – this book is for you too! \nBook Club will meet twice to discuss this book\, once in-person\, and once virtually for a Q&A with the author. See dates below. \nNote: The author of How to Not Always Be Working went through a name change since publishing\, so the name on the cover is Marlee Grace rather than Cody Cook-Parrott. You may find the book listed under either name online. \nMeeting Dates and Times: \nTuesday\, September 23rd\n5:30-7:30 pm\nIn-Person\, Print House in Downtown Asheville \nTuesday\, October 21st\n5:30-7:30 pm\nVirtual Q&A with the author via Zoom \nAbout the Facilitator: \nJ. Faye D’Avanza serves artists and creative communities as a consultant and facilitator based in Asheville\, NC. With a vision to transform the world of creativity and how we care for it\, she shares stories and tools for creative regeneration in her Substack newsletter Keeping Creative Time. A writer and librarian\, she is certified as an Inward & Artward Creative Facilitator\, and is the founder of Library of Care\, a holistic education + resource hub for creative healing\, and thriving in the burnout age. Learn more about working with Faye at jfayedavanza.com and on Instagram @libraryofcare.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-book-club-fall-25/
LOCATION:Print House\, 29 Carolina Ln\, Asheville\, NC\, 28801
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250920T100000
DTEND;TZID=America/New_York:20250920T160000
DTSTAMP:20260422T181313
CREATED:20250702T173907Z
LAST-MODIFIED:20250702T173907Z
UID:10002850-1758362400-1758384000@wpengine.mountainbizworks.org
SUMMARY:Two-Day Workshop for Artists: Business Planning and Development
DESCRIPTION:This in-person\, two-day series presented by Mountain BizWorks and John C. Campbell Folk School includes a hands-on workshop to help you start or pivot your creative business\, a panel discussion with professional craft artists on their career paths\, and an opportunity to receive a 1:1 coaching session. $50 price includes all sessions and lunch both days. \nCrafting Your Path: A Hands-On Look at Business Models & Mindsets  \nFirst Session | Saturday\, September 20th | 10am – 4pm \nSecond Session | Sunday\, September 21st | noon – 4pm \nDiscover how your personal working style shapes your approach to business. In this two-day interactive workshop\, we’ll explore your mission\, vision\, and values—then apply them to real-world business structures using the Business Model Canvas. Together\, we’ll dive into pricing strategies\, marketing approaches\, and sustainable models tailored to your goals. Expect engaging group discussions\, practical takeaways\, and a supportive space to refine your current business—or bring a new idea to life. Come ready to dig in and collaborate! \nPanel Discussion: Building a Career in Craft \nSaturday\, September 20th | 5pm – 7pm\nHear from local artists as they share honest insights about forging sustainable careers in craft. This engaging conversation will highlight diverse\, non-linear paths to professional creative practice and offer advice grounded in lived experience. Come curious—this is a space for learning\, connection\, and inspiration. \n1:1 Coaching Hours  \nSunday\, September 21st | 10am – noon | 30 minute sessions available to workshop participants for 1:1 assistance. You will sign up for your coaching slot on Saturday during the workshop. \nInstructor Bio for Crafting Your Path: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/business-planning-and-development-for-artists/
LOCATION:Olive’s Porch\, 27 Peachtree St.\, Murphy\, 28906\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250829T110000
DTEND;TZID=America/New_York:20250829T130000
DTSTAMP:20260422T181313
CREATED:20250611T175120Z
LAST-MODIFIED:20250611T175120Z
UID:10002825-1756465200-1756472400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Selling With Intention: A Practical Framework for Artist-Led Sales
DESCRIPTION:Workshop Description: \nThis professional development workshop offers a strategic approach to sales for makers and artists. Participants will examine key areas often overlooked in the development of effective sales practices\, with a focus on aligning creative integrity with market presence. The session will provide practical tools for refining communication\, enhancing customer engagement\, and articulating the value of handmade work. Artists will leave with a renewed understanding of their role not only as creators but also as ambassadors of their craft. \nInstructor Bio: \nLaura Wood is a full-time jewelry artist living in Asheville\, North Carolina. Her creative practice began in dance and shifted to contemporary jewelry in college\, at University of Georgia\, where she was introduced to jewelry and metalsmithing. A performative arts background continues to influence her work. Sculptural forms are thoughtfully engineered for the body and are intended to contribute to a daily experience. \nHer jewelry is represented in galleries and exhibitions nationally and internationally and has exhibited in widely celebrated craft expositions including the Smithsonian Craft Show in Washington\, DC\, American Craft Council Show in Baltimore\, MD\, and Sculpture\, Objects\, Functional Art and Design Expo (SOFA) in Chicago\, Illinois. Her retail store\, opened in 2024\, is located in the River Arts District of Asheville\, NC.  \nLaura’s work is among the permanent collections of the Gregg Museum of Art at North Carolina State University (NC)\, The Racine Art  Museum (WI)\, The Mint Museum (NC)\,  The Enamel Arts Foundation in Los Angeles (CA)\, The Philadelphia Museum of Art (PA)\, Yale University Art Gallery (CT)\, Arkansas Museum of Fine Arts (AR) and The Crocker Art Museum (CA).  \nLaura completed a three-year term in the resident artist program at Penland School of Craft (2017-2020). She is the founding voice of the annual ECU Symposium (2010) and co-founder of Jewelry Edition (2012-2021). The retail store\, Laura Wood Jewelry opened in the River Arts District\, Asheville\, NC in 2024. She earned a BFA from the University of Georgia (2007) and an MFA in metal design from East Carolina University (2011).
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-selling-with-intention/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250821T173000
DTEND;TZID=America/New_York:20250821T193000
DTSTAMP:20260422T181313
CREATED:20250722T184342Z
LAST-MODIFIED:20250722T184342Z
UID:10002857-1755797400-1755804600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Makers Mixer
DESCRIPTION:FREE to attend – space is limited\, please register ONLY if you plan to attend. Please email leah@mountainbizworks.org to cancel if you will be unable to attend. \nJoin Us for a Creative Meet-Up at Story Parlor! \nCalling all artists and creatives of Western North Carolina! Come hang out with us for a laid-back evening of connection and conversation at Story Parlor in West Asheville. \nWe’ll kick things off with a quick welcome and a sneak peek at what’s coming up in Craft Your Commerce\, including upcoming workshops and an introduction to a few of our amazing creative business coaches\, who you can work with. \nMingle with fellow makers\, enjoy light bites and drinks\, and enter our raffle for some fun giveaways\, including a copy of our next Craft Your Commerce Book Club pick! \nSpace is limited\, so please register only if you plan to join us. We can’t wait to see you there!
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-makers-mixer-summer-2025/
LOCATION:Story Parlor\, 227 Haywood Rd\, Asheville\, North Carolina\, 28806
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T130000
DTEND;TZID=America/New_York:20250812T160000
DTSTAMP:20260422T181313
CREATED:20250714T173457Z
LAST-MODIFIED:20250714T173618Z
UID:10002853-1755003600-1755014400@wpengine.mountainbizworks.org
SUMMARY:Design Decoded: Canva for Professionals
DESCRIPTION:Design Decoded: Canva for Professionals is a hands-on learning lab (aka action workshop)\, led by Top 5% Canva Designer and local creative entrepreneur\, Cortina Caldwell. Already using Canva at your job\, but feel like your marketing materials are missing the mark? This learning lab is for you! Grab your laptop and cozy up to this interactive session with a top-rated Canva designer for pro-tips that will WOW your audience. We’ll cover posters\, merch\, decks\, video reels + a few features you didn’t know you needed! \n👉 After registering\, email any design you want considered \nfor the live coaching part of the lab (cortina@brandevangelist.io). \nAll registrants will receive a recording of the workshop\, and an access link for the Discord community. \nInstructor Bio: \nCortina Jenelle Caldwell (Cortina) is a brand strategist utilizing technology\, media and design to spark new ideas\, human connections and place-based experiences through visual storytelling and creative architecture. Cortina earned her Masters in Business Management & Leadership (2015) after soft launching a creative consultancy (2014) in response to the limited resources available to Appalachian entrepreneurs in the creative sector. Cortina was awarded Emerging Entrepreneur of the Year by WNC MEDWeek (2012); going on to join the ranks of 40 Under Forty (2013); a Tzedek Impact Award for her work under the Artists Designing Evolution (adé PROJECT) umbrella (2019-2020); KNOW Women of Asheville (2021); several industry awards for Brand Evangelist including “Most Client-Focused Copywriting and Branding Agency” by the Southern States Business Awards; and membership in prestigious creative leadership cohorts – ArtsBuild’s Periscope Chattanooga and River City Company’s Emerging Producer Program (2024-2025). Cortina is also a certified creative facilitator and award-winning grant writer\, often using these skills to help nonprofits as low/pro-bono work. In early 2025\, Cortina gained notoriety for her extensive work and skills in Canva\, being applauded by the global platform as a “Top 5% Designer”; and became an inductee into Who’s Who in America for her contributions to media and business. Cortina credits her achievements to her circle of mentors\, especially her first true mentor\, her grandmother\, who taught her the joy of hard work\, importance of taking care of community\, and how to share God-given talents through entrepreneurship.
URL:https://wpengine.mountainbizworks.org/event/design-decoded-canva-for-professionals/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250811T100000
DTEND;TZID=America/New_York:20250811T113000
DTSTAMP:20260422T181313
CREATED:20250701T190846Z
LAST-MODIFIED:20250701T190846Z
UID:10002849-1754906400-1754911800@wpengine.mountainbizworks.org
SUMMARY:Money Mondays: Monthly Financial Check-Ins for Creative Entrepreneurs
DESCRIPTION:Stay grounded\, organized\, and financially on track with Money Mondays\, a monthly group session designed to help you meet your year-end financial goals with clarity and confidence. Led by experienced bookkeeper and accountant Deanna Lynch\, these sessions offer expert instruction\, practical tools\, and space for open discussion and peer support. \nWhether you’re refining your budget\, untangling your bookkeeping system\, or preparing for tax season\, Money Mondays will help you stay accountable and make informed decisions for your creative business. \nEach session includes:\nGuided instruction from Deanna\nQ&A time to address real-time questions\nCollaborative cohort energy to keep you motivated\nHands-on time to work through your numbers \n2025 Monthly Topics \n\nAugust 11 – Budgeting 101 & Spending Plans\nSeptember 15 – Information Systems Mapping & Financial Organization\nOctober 13 – Pricing Strategies & Sales Tax Basics\nNovember 10 – Financial Goal-Setting & Strategic Spending\nDecember 8 – Annual Tax Prep & Schedule C Planning\n\nBring your questions\, your spreadsheets\, and your calculator—we’ll bring the guidance. \nInstructor Bio: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-money-mondays/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250731T090000
DTEND;TZID=America/New_York:20250731T160000
DTSTAMP:20260422T181313
CREATED:20250617T175028Z
LAST-MODIFIED:20250617T175028Z
UID:10002834-1753952400-1753977600@wpengine.mountainbizworks.org
SUMMARY:Show Ready: Strategies for Craft Show Success
DESCRIPTION:Workshop Description: \nThis course outlines essential tools and strategies for preparing to sell your work at a craft show or market. From booth setup and pricing to branding and customer engagement\, we’ll cover key logistics that often get overlooked while artists are focused on producing the work itself. Whether you’re planning your first show or looking to improve your market presence\, this course is designed to help you show up prepared\, polished\, and ready to sell. \nThe class will run 9:00 am – 4:00 pm\, with a 1-hour lunch break at about noon. Catered lunch is included in the ticket price. \nInstructor Bio: \nLaura Wood is a full-time jewelry artist living in Asheville\, North Carolina. Her creative practice began in dance and shifted to contemporary jewelry in college\, at University of Georgia\, where she was introduced to jewelry and metalsmithing. A performative arts background continues to influence her work. Sculptural forms are thoughtfully engineered for the body and are intended to contribute to a daily experience. \nHer jewelry is represented in galleries and exhibitions nationally and internationally and has exhibited in widely celebrated craft expositions including the Smithsonian Craft Show in Washington\, DC\, American Craft Council Show in Baltimore\, MD\, and Sculpture\, Objects\, Functional Art and Design Expo (SOFA) in Chicago\, Illinois. Her retail store\, opened in 2024\, is located in the River Arts District of Asheville\, NC. \nLaura’s work is among the permanent collections of the Gregg Museum of Art at North Carolina State University (NC)\, The Racine Art  Museum (WI)\, The Mint Museum (NC)\,  The Enamel Arts Foundation in Los Angeles (CA)\, The Philadelphia Museum of Art (PA)\, Yale University Art Gallery (CT)\, Arkansas Museum of Fine Arts (AR) and The Crocker Art Museum (CA). \nLaura completed a three-year term in the resident artist program at Penland School of Craft (2017-2020). She is the founding voice of the annual ECU Symposium (2010) and co-founder of Jewelry Edition (2012-2021). The retail store\, Laura Wood Jewelry opened in the River Arts District\, Asheville\, NC in 2024. She earned a BFA from the University of Georgia (2007) and an MFA in metal design from East Carolina University (2011).
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-show-ready/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250725T110000
DTEND;TZID=America/New_York:20250725T130000
DTSTAMP:20260422T181313
CREATED:20250611T163107Z
LAST-MODIFIED:20250611T163107Z
UID:10002824-1753441200-1753448400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Digital Organization for Creatives: Using Google Drive
DESCRIPTION:Do you have a messy digital “filing cabinet”? Would you like to streamline your creative business in the cloud? In this workshop\, learn how to organize your digital workspace using Google Suite and get a crash course on how to: \n\nOrganize files and folders in your Drive\nCollaborate and safely share files\nUtilize Google Docs and Sheets for your projects\nIntegrate your emails with Gmail\nManage your schedule in Google Calendar\n\n💻 Please bring your laptop\, tablet\, or phone to the workshop so you can follow along in real time. \nAbout the Instructor: \nTracey Carswell (they/them) is a queer coach\, artist\, entrepreneur\, and stage III breast cancer survivor who is passionate about leadership and empowering underrepresented communities. They are the founder of Powerful in Pink\, a brand that offers coaching\, business support\, curation\, and community building opportunities for artists and entrepreneurs. \nTracey’s commitment to community building is evident in their work as co-founder of Queer Metalsmiths\, a community space that uplifts 2SLGBTQIA+ jewelers\, metalsmiths\, and makers; with a focus on empowering individuals who have been excluded or marginalized in traditional creative and entrepreneurial fields. \nOverall\, Tracey’s commitment to community is the driving force behind their work. They strive to help individuals achieve their goals and create meaningful connections within their communities through their unique perspective and approach to personal and professional growth. \n@powerfulinpinkbytlc \nhttps://www.traceycarswell.com/ \n@queermetalsmiths \nhttps://www.queermetalsmiths.com/
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-digital-organization-for-creatives-using-google-drive/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250708T130000
DTEND;TZID=America/New_York:20250708T160000
DTSTAMP:20260422T181313
CREATED:20250609T132338Z
LAST-MODIFIED:20250609T133316Z
UID:10002823-1751979600-1751990400@wpengine.mountainbizworks.org
SUMMARY:Design Decoded: Canva for Creatives
DESCRIPTION:Design Decoded: Canva for Creatives is a hands-on learning lab (aka action workshop)\, led by Top 5% Canva Designer and local creative entrepreneur\, Cortina Caldwell\, thoughtfully crafted with the needs of creative entrepreneurs & contractors in mind. Treat this like Craft Your Commerce-sponsored “design office hours”—bring unfinished graphics\, branding questions\, or just show up ready to steal my favorite Canva hacks. \n👉 After registering\, email any design you want considered \nfor the live coaching part of the lab (cortina@brandevangelist.io). \n🎯 THE PROBLEM \n\nOverwhelmed by DIY design but can’t afford a pro?\nSpending too much time tweaking templates instead of growing your biz?\n\n🎯 WHAT THIS LAB WILL HELP YOU WITH: \n✔ Branding shortcuts – Set up a Canva brand kit (so everything stays on-point).\n✔ Pro design tricks – Make your marketing stand out (even if you’re not a designer).\n✔ Time-savers – Automate stuff you’re doing manually (resizing for IG\, LinkedIn\, etc.).\n✔ Money-savers – Tap into amazing tools inside Canva you’re probably missing.\n✔ Design with Confidence – Stop stressing over visuals and get back to making money. \n💡 BONUS: Join my private community Discord for ongoing support\, exclusive network discounts\, and first-look at future design\, marketing\, branding and business guides+ \nAll registrants will receive a recording of the workshop\, and an access link for the Discord community. \nInstructor Bio: \nCortina Jenelle Caldwell (Cortina) is a brand strategist utilizing technology\, media and design to spark new ideas\, human connections and place-based experiences through visual storytelling and creative architecture. Cortina earned her Masters in Business Management & Leadership (2015) after soft launching a creative consultancy (2014) in response to the limited resources available to Appalachian entrepreneurs in the creative sector. Cortina was awarded Emerging Entrepreneur of the Year by WNC MEDWeek (2012); going on to join the ranks of 40 Under Forty (2013); a Tzedek Impact Award for her work under the Artists Designing Evolution (adé PROJECT) umbrella (2019-2020); KNOW Women of Asheville (2021); several industry awards for Brand Evangelist including “Most Client-Focused Copywriting and Branding Agency” by the Southern States Business Awards; and membership in prestigious creative leadership cohorts – ArtsBuild’s Periscope Chattanooga and River City Company’s Emerging Producer Program (2024-2025). Cortina is also a certified creative facilitator and award-winning grant writer\, often using these skills to help nonprofits as low/pro-bono work. In early 2025\, Cortina gained notoriety for her extensive work and skills in Canva\, being applauded by the global platform as a “Top 5% Designer”; and became an inductee into Who’s Who in America for her contributions to media and business. Cortina credits her achievements to her circle of mentors\, especially her first true mentor\, her grandmother\, who taught her the joy of hard work\, importance of taking care of community\, and how to share God-given talents through entrepreneurship.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-design-decoded-canva-for-creatives/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250627T110000
DTEND;TZID=America/New_York:20250627T130000
DTSTAMP:20260422T181313
CREATED:20250328T171555Z
LAST-MODIFIED:20250328T171555Z
UID:10002793-1751022000-1751029200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Grow with Intention: A Skills and Strategy Workshop
DESCRIPTION:Do you need help running your business but aren’t sure what tasks to hire out? \nIn this interactive workshop\, tools are provided to help you identify what facets of your business you are most highly skilled in and what pieces make the most sense (time\, budget\, and skills wise) to outsource to others.  We will take time as a group to complete a personal skill assessment and break into smaller groups with fellow creative business owners to discuss our findings. Getting really clear about what knowledge\, skills\, and abilities to hire for makes creating job postings a breeze and helps you find candidates who are the best fit for the job. \nAbout the Presenter: \nJillian Wright\, PHR (she/her/hers) is a certified HR professional with over eighteen years of experience working in anti-racist\, anti-oppression centered people operations (aka HR) for non-profit and mission-driven workplaces. She started Begin Again HR to provide intentional\, inclusive HR support for value-driven companies that care deeply about their people. \nJillian’s passion for people-support and behavioral psychology in the workplace along with her deep personal commitment to social justice as a member of the queer community has fueled her desire to help leaders create workplaces where their people can shine. \nWhen she’s not working\, Jillian enjoys dancing\, hiking\, reading\, and building forts with her two energetic kiddos.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-grow-with-intention/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250523T110000
DTEND;TZID=America/New_York:20250523T130000
DTSTAMP:20260422T181313
CREATED:20250328T170811Z
LAST-MODIFIED:20250424T154308Z
UID:10002791-1747998000-1748005200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Finding Your Audience: How to Attract Your Dream Clients
DESCRIPTION:Do you want more ideal clients? This workshop will teach you how to get clear on your Dream clients\, where to find them\, and how to better connect with them. \nKey Takeaways: \n\nClarity around your Dream Client (hint: it might not be your existing one)\nWhere to find your people online and offline\nConnection and outreach strategies\nLinkedIn\, Instagram\, and other paths to connect\n90-Day Action Plan\n\nThe Instructor: \n\nJacqueline Boone\, Founder + CEO of The Dream Academy
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-finding-your-audience/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250425T110000
DTEND;TZID=America/New_York:20250425T130000
DTSTAMP:20260422T181313
CREATED:20250328T163154Z
LAST-MODIFIED:20250328T163154Z
UID:10002790-1745578800-1745586000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | From Clicks to Customers: How to Build a Website that Converts
DESCRIPTION:Your website should do more than just exist. It should be your hardest-working sales tool! \nIn this workshop\, we’ll break down what makes a website easy to navigate and powerful enough to convert visitors into customers and clients. You’ll walk away knowing how to spot weak areas on your site\, fix common mistakes\, and make small tweaks that lead to big results. \nYou’ll also have the opportunity to get a short review of your website with personalized feedback and recommendations to make it work better for your business. \nAbout the Instructor: Alyssa Phillips Downey is the owner of Amp’d Designs\, helping businesses get noticed through bold\, unforgettable Branding & Web Design that is deeply rooted in both strategy and business goals\, and looks beautiful too. She loves working with fearless and ambitious entrepreneurs on designs that convey the intention and quality they put into their work.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-from-clicks-to-customers/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250407T173000
DTEND;TZID=UTC:20250407T203000
DTSTAMP:20260422T181313
CREATED:20250212T144509Z
LAST-MODIFIED:20250331T165545Z
UID:10002777-1744047000-1744057800@wpengine.mountainbizworks.org
SUMMARY:FULL - Foundations Business Planning For Creatives Course
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a comprehensive business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Jamie Karolich jamie@mountainbizworks.org. \nRegistration\nComplete our online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-for-creatives-course-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Craft Your Commerce,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250321T110000
DTEND;TZID=America/New_York:20250321T130000
DTSTAMP:20260422T181313
CREATED:20250130T174526Z
LAST-MODIFIED:20250130T174526Z
UID:10002775-1742554800-1742562000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect: Marketing Plans Made Simple with Liz Kantner
DESCRIPTION:Make your marketing manageable—and effective. \nTake the stress out of marketing with this 2-hour session led by marketing expert Liz Kantner. This workshop will break down the essentials of creating a clear\, actionable marketing plan with templates for creating your own marketing strategy plan. \nLiz will guide you through practical strategies to identify your goals\, target audience\, and key messaging. You’ll also have the chance to participate in collaborative discussions\, helping you refine your approach and walk away with a simplified plan you can implement right away.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-marketing-plans-made-simple/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250319T140000
DTEND;TZID=America/New_York:20250319T160000
DTSTAMP:20260422T181313
CREATED:20250319T003410Z
LAST-MODIFIED:20250319T003410Z
UID:10002786-1742392800-1742400000@wpengine.mountainbizworks.org
SUMMARY:Introduction to Fiscal Sponsorship with Fractured Atlas
DESCRIPTION:This workshop will provide an overview of fiscal sponsorship at Fractured Atlas. We’ll go over what fiscal sponsorship is\, the benefits of Fractured Atlas’s program\, and how to apply\, with time for a Q&A! \nFrom Fractured Atlas: “Fundraising is a skill you need to realize your projects: fiscal sponsorship is the tool that makes fundraising possible. Through fiscal sponsorship\, you can leverage some of the benefits of Fractured Atlas’s tax-exempt status to access discounted space\, solicit tax-deductible donations\, and apply for funding from corporations and foundations.”
URL:https://wpengine.mountainbizworks.org/event/introduction-to-fiscal-sponsorship-with-fractured-atlas/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Craft Your Commerce,Learn,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T140000
DTEND;TZID=America/New_York:20250305T170000
DTSTAMP:20260422T181313
CREATED:20250225T164526Z
LAST-MODIFIED:20250225T164526Z
UID:10002779-1741183200-1741194000@wpengine.mountainbizworks.org
SUMMARY:Focused Grant Writing for Creatives and Arts-Affiliated Organizations
DESCRIPTION:Join Tanya Ledford of The Grant Guides for a hands-on workshop at the Center for Craft. Tanya will help demystify the application process for two key arts grants: the Arts AVL Arts Business Grant (due March 14\, 2025) and the South Arts Artist Grant (opening March 19\, 2025). In this focused session\, you’ll learn best practices for staying organized\, crafting clear and compelling applications\, and ethically leveraging AI tools like ChatGPT. The workshop will conclude with a dedicated work session\, where you’ll have time to apply what you’ve learned\, ask questions\, and receive personalized guidance—ensuring you leave with confidence and a stronger proposal.
URL:https://wpengine.mountainbizworks.org/event/focused-grant-writing-for-creatives-and-arts-affiliated-organizations/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250221T110000
DTEND;TZID=America/New_York:20250221T130000
DTSTAMP:20260422T181313
CREATED:20250130T174327Z
LAST-MODIFIED:20250130T174327Z
UID:10002774-1740135600-1740142800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect: Website Framework and Best Practices with Cami Leisk
DESCRIPTION:This 2-hour session with website strategist Cami Leisk will help you create a more effective and user-friendly website and ecommerce layout. Cami will cover key principles of navigation and website flow\, giving you a solid framework to design or redesign your online presence. \nThe session includes opportunities for partnered discussions\, where you’ll exchange ideas and gain clarity on what you want for your website. Whether you’re starting fresh or refining an existing site\, this workshop will equip you with practical tools to make your website work better for your business.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-website-framework-and-best-practices-with-cami-leisk/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241213T113000
DTEND;TZID=America/New_York:20241213T123000
DTSTAMP:20260422T181313
CREATED:20241211T195355Z
LAST-MODIFIED:20241211T195355Z
UID:10002766-1734089400-1734093000@wpengine.mountainbizworks.org
SUMMARY:Support Service Calls for Creatives
DESCRIPTION:Each session provides valuable resources\, including updates on available grants\, loans\, and technical assistance. The agenda includes a grounding exercise followed by access to specialists—accountants\, e-commerce experts\, grant writers\, website designers\, marketing professionals\, and HR consultants—ready to answer your questions. These calls are designed to connect you with the support and recovery services your business needs to thrive.
URL:https://wpengine.mountainbizworks.org/event/support-service-calls-for-creatives/
CATEGORIES:Class,Craft Your Commerce,Event,Online,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241106T170000
DTEND;TZID=America/New_York:20241106T180000
DTSTAMP:20260422T181313
CREATED:20241030T214843Z
LAST-MODIFIED:20241101T192825Z
UID:10002743-1730912400-1730916000@wpengine.mountainbizworks.org
SUMMARY:Sesión Informativa: Subvenciones para la Recuperación de Pequeñas Empresas
DESCRIPTION:Reunión para conocer más sobre varias oportunidades de financiamiento para las empresas afectadas por la tormenta en el oeste de Carolina del Norte\, incluida la recientemente lanzada Iniciativa para Pequeñas Empresas del Oeste de Carolina del Norte (WNCSBI). Esta iniciativa\, liderada por Appalachian Community Capital (ACC)\, ofrecerá becas de ayuda inmediata hasta de $25\,000 a empresas pequeñas en los 18 condados de Dogwood que sufrieron daños físicos por la tormenta\, y que tienen menos de $1 millón en ingresos anuales. \nEl seminario hablará sobre los requisitos de elegibilidad\, el proceso de solicitud\, la documentación requerida para la verificación de los daños de la tormenta\, consejos para maximizar el éxito de su solicitud y recursos adicionales disponibles para las empresas afectadas. \nDespués de la presentación tendremos una sesión de preguntas y respuestas. \n \nEsta sesión informativa forma parte de la iniciativa WNC Strong.
URL:https://wpengine.mountainbizworks.org/event/sesion-informativa-sobre-subvenciones/
LOCATION:Western Women’s Business Center\, 3 S Tunnel Rd\, Ste A-08\, Asheville\, 28805\, United States
CATEGORIES:Class,Latinx Entrepreneurship Programming,Learn,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240926T110000
DTEND;TZID=America/New_York:20240926T130000
DTSTAMP:20260422T181313
CREATED:20240703T195326Z
LAST-MODIFIED:20240703T195326Z
UID:10002710-1727348400-1727355600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Financing Your First Hire
DESCRIPTION:Hiring your first employee or contract worker is a big milestone for a small business or solo-preneur. In this workshop we will talk about all the financial considerations involved with hiring. We’ll cover how to determine when or if you can afford it and what types of additional costs to plan for. We’ll also learn about payroll taxes\, employee benefits programs\, outsourcing payroll and time tracking.  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-financing-your-first-hire/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240925T110000
DTEND;TZID=America/New_York:20240925T130000
DTSTAMP:20260422T181313
CREATED:20240703T194844Z
LAST-MODIFIED:20240703T194844Z
UID:10002709-1727262000-1727269200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: How to Hire Your First Employee
DESCRIPTION:This is a class geared towards solo creatives who are doing it all on their own or with the help of contractors and are ready to build in more capacity by hiring their first employee.   \nJillian Wright\, PHR (she/her/hers) is a certified HR professional with over fifteen years of experience working in anti-racist\, anti-oppression centered people operations (aka HR) for non-profit and mission-driven workplaces. She started Begin Again HR to provide intentional\, inclusive HR support for value-driven companies that care deeply about their people. \nJillian’s passion for people-support and behavioral psychology in the workplace along with her deep personal commitment to social justice as a member of the queer community has fueled her desire to help leaders create workplaces where their people can shine. \n\nWhen she’s not working\, Jillian enjoys dancing\, hiking\, reading\, and building forts with her two energetic kiddos. 
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-hire-your-first-employee/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240925T093000
DTEND;TZID=America/New_York:20240925T110000
DTSTAMP:20260422T181313
CREATED:20240913T184907Z
LAST-MODIFIED:20240916T172221Z
UID:10002738-1727256600-1727262000@wpengine.mountainbizworks.org
SUMMARY:Financial Planning for Perennials Roundtable/Workshop
DESCRIPTION:About this workshop: A farmer-to-farmer workshop and roundtable digging into the financial realities of raising and selling perennial crops\, with presentations from two fast-growing local farms operating in very different parts of the marketplace.  \n  \nWhat you’ll learn: From ornamentals and berries to fruit trees and medicinal herbs\, perennial crops are an attractive way for farmers to diversify their offerings and shift their production schedules. \nThis workshop will feature presentations from two leading local farms: The Farm Connection\, an edible\, medicinal\, and native plant nursery and garden center in Marshall\, NC; and J&M Farms a family-owned mountain apple orchard in Hendersonville – who both recently graduated from Mountain BizWorks’ ScaleUp WNC program. They’ve done a lot of deep work on their financials and business models\, and we’re thrilled to have them join us and share some of their financial and operational insights with fellow farmers in the region. \nThe presentations will be followed by Q&A and a roundtable discussion lifting up insights from everyone in the room. \n  \nWho should attend: Farmers who are either looking to start growing and selling perennial crops\, or to scale up or improve an existing perennial crop operation. \n\nCost: Nothing! This is a free workshop\, made possible through a collaboration between ASAP and Mountain BizWork\, and funded via a grant from the Southern Risk Management Education Center. Appalachian Grown certified farms who register and attend this workshop will receive a workshop stipend of $27.75 to help cover some of their off farm time.
URL:https://wpengine.mountainbizworks.org/event/pricing-for-perennials/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Appalachian Grown Farm Business Initiative,Class,Event,Growth Initiative,In-Person,Learn,Local Food & Farming Initiatives,Mountain BizWorks Event,Partner Events,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240918T130000
DTEND;TZID=America/New_York:20240918T150000
DTSTAMP:20260422T181313
CREATED:20240703T194645Z
LAST-MODIFIED:20240703T194645Z
UID:10002708-1726664400-1726671600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Retail and Booth Design - Creating Environments That Sell
DESCRIPTION:Discover secrets to designing compelling retail spaces and booths that captivate and engage customers. Perfect for retail professionals\, designers\, and business owners\, this workshop covers essential design principles\, optimizing customer flow\, and effective visual merchandising. Learn the latest trends and innovations to create engaging environments that drive sales. Join us for an interactive session and gain the skills to elevate your retail or booth design to the next level. \nKrystal Sokolis\, founder of Ophilya Handmade. earned a MFA in Accessory Design from the Savannah College of Art and Design in 2018. Expertise includes retail display\, merchandising\, and product design\, focusing on woodworking\, painting\, leatherwork\, and textiles. \nOphilya Handmade began with personalized accessories and now creates unique merchandising displays. All meant to enhance product visibility and customer engagement by transforming retail environments into visually appealing and engaging spaces.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-retail-and-booth-design/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240912T130000
DTEND;TZID=America/New_York:20240912T150000
DTSTAMP:20260422T181313
CREATED:20240703T194442Z
LAST-MODIFIED:20240703T194443Z
UID:10002707-1726146000-1726153200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Product Photography Best Practices with LOAM Marketing
DESCRIPTION:This workshop will focus on the components of successful promotional images and product photos. Whether participants have a DSLR camera or are using a smartphone\, they will walk away with a strategy to optimize their photography set up in their own studios.  \nBrady Connelly is a photographer from Baton Rouge\, Louisiana\, with a BFA in Studio Arts with a concentration in Photography from Louisiana State University. Brady has 9 years of photo and video experience and most recently worked for Toe River Arts and Penland School of Craft.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-product-photography-best-practices/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240910T100000
DTEND;TZID=UTC:20240910T130000
DTSTAMP:20260422T181313
CREATED:20240530T183136Z
LAST-MODIFIED:20240905T145012Z
UID:10002690-1725962400-1725973200@wpengine.mountainbizworks.org
SUMMARY:(FULL & CLOSED) Foundations Business Planning For Creatives Course (Virtual)
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a comprehensive business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nThis is part of the Craft Your Commerce Workshop Series Investing for Creatives.  \nRegistration\nComplete our online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-for-creatives-course/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Craft Your Commerce,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T170000
DTEND;TZID=America/New_York:20240909T183000
DTSTAMP:20260422T181313
CREATED:20240830T165422Z
LAST-MODIFIED:20240830T165422Z
UID:10002737-1725901200-1725906600@wpengine.mountainbizworks.org
SUMMARY:Capital Marketplace: Investors Pitch You
DESCRIPTION:Entrepreneurs seeking investment opportunities are invited to attend a unique event called “Capital Marketplace\,” hosted by Hatch Innovation Hub\, Venture Asheville\, and Mountain Biz Works\, from 5:00 PM to 6:30 PM at the Hatch Innovation Hub. \nThe Capital Marketplace is designed to turn the traditional pitch event on its head. Instead of entrepreneurs pitching their businesses to potential investors\, it’s the investors who will take the stage. Each investor\, whether representing a bank\, CDFI\, private capital group\, or other financial institution\, will have just one minute to pitch their services to an audience of entrepreneurs. This innovative format allows entrepreneurs to hear directly from capital providers about how they can support business growth and innovation in the community. \nThis event is open to all entrepreneurs\, with a particular focus on those seeking investment within the next 12 months. \nDon’t miss out! Secure your spot at Capital Marketplace and hear directly from investors. \nClick here for tickets and more information!
URL:https://wpengine.mountainbizworks.org/event/capital-marketplace-investors-pitch-you/
LOCATION:Hatch Innovation Hub\, 45 S French Broad Avenue\, Asheville\, 28801\, United States
CATEGORIES:Event,Growth Initiative,In-Person,Networking,Partner Events
ATTACH;FMTTYPE=image/png:https://wpengine.mountainbizworks.org/wp-content/uploads/2024/08/Capital-Marketplace.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T130000
DTEND;TZID=America/New_York:20240909T150000
DTSTAMP:20260422T181313
CREATED:20240703T194126Z
LAST-MODIFIED:20240703T194241Z
UID:10002706-1725886800-1725894000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Optimizing Your Web Presence with LOAM Marketing
DESCRIPTION:This seminar will define the main pillars of a successful website\, demystify SEO (search engine optimization)\, and explore best practices for setting up and maintaining a webshop. At the close of this segment\, seminar participants will have a clearer understanding of their next steps towards a vibrant online presence\, and the confidence to move forward with tips and tricks in their back pockets.  \nCami Leisk has over 10 years experience working in galleries\, museums\, and artists studios in various roles. She holds a BFA from Alfred University with a concentration in ceramics and glass. Most recently Cami worked for the Penland Gallery and the Jun Kaneko Studio.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-optimizing-your-web-presence/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240903T130000
DTEND;TZID=America/New_York:20240903T150000
DTSTAMP:20260422T181313
CREATED:20240703T193917Z
LAST-MODIFIED:20240703T193917Z
UID:10002705-1725368400-1725375600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Essential PR Skills for the Independent Artist
DESCRIPTION:Are you an independent artist looking to amplify your voice and connect with a wider audience? Join us for an empowering workshop with singer-songwriter and PR maven\, Hannah Kaminer\, designed to equip you with the essential public relations skills needed to elevate your career. \nHaving a strong PR strategy is just as important as creating great art. This workshop will provide you with practical tools and insider knowledge to effectively promote yourself\, engage with the media\, and build a loyal fanbase. \nWhat You Will Learn:\n\nCrafting Your Story: Learn how to develop a compelling artist narrative that resonates with your audience and sets you apart from the crowd.\nPress Kit Essentials: Understand the components of an effective electronic press kit (EPK) and how to create one that grabs attention.\nMedia Outreach: Get tips on how to pitch to blogs\, magazines\, and other media outlets\, including writing press releases that stand out.\nSocial Media Strategies: Discover how to leverage social media platforms to grow your following and engage with fans.\nBuilding Relationships: Learn the importance of networking and building relationships within the industry to create opportunities for collaboration and exposure.\nDIY PR Techniques: Gain insight into cost-effective PR strategies that you can implement on your own.\n\nHannah Kaminer is a celebrated singer-songwriter known for her heartfelt lyrics and engaging performances. With years of experience in both the music industry and public relations\, Hannah brings a unique perspective to PR for independent artists. She has successfully navigated the challenges of self-promotion and is passionate about sharing her knowledge to help fellow artists thrive.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-essential-pr-skills/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240822T110000
DTEND;TZID=America/New_York:20240822T130000
DTSTAMP:20260422T181313
CREATED:20240703T193653Z
LAST-MODIFIED:20240703T193653Z
UID:10002704-1724324400-1724331600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Pricing Your Work
DESCRIPTION:This workshop will be led by Deanna Lynch an experienced accountant with proven formulas for pricing. We will take into account website fees\, processing fees for POS systems\, time spent on promotional materials(ie. Instagram posting\, Facebook posting\, etc.)\, personal budgets to create a pricing structure that makes sense for the way you work. Pricing systems will be discussed in detail\, how to create appropriate pricing for retail\, wholesale and commissioned projects.  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-pricing-your-work/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
END:VCALENDAR