BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mountain BizWorks - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Mountain BizWorks
X-ORIGINAL-URL:https://wpengine.mountainbizworks.org
X-WR-CALDESC:Events for Mountain BizWorks
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260417T100000
DTEND;TZID=America/New_York:20260417T160000
DTSTAMP:20260422T135743
CREATED:20260326T182110Z
LAST-MODIFIED:20260413T141434Z
UID:10002915-1776420000-1776441600@wpengine.mountainbizworks.org
SUMMARY:Crafting Your Path | A Business Startup Guide for Creatives | April 2026
DESCRIPTION:Discover how your personal working style shapes your approach to business. In this in-person\, interactive workshop\, we’ll explore your mission\, vision\, and values—then apply them to real-world business structures using the Business Model Canvas. Together\, we’ll dive into pricing strategies\, marketing approaches\, and sustainable models tailored to your goals. Expect engaging group discussions\, practical takeaways\, and a supportive space to refine your current business—or bring a new idea to life. Come ready to dig in and collaborate! \nThe class will include a one-hour lunch break. Please bring your lunch\, or plan to grab a quick bite at a nearby restaurant. \nAdmission price includes access to four self-paced online courses\, so that you can continue working on your business skills after the workshop: \n\nPricing Your Work\nPhotographing Your Work\nOptimizing Your Web Presence\nGrant Writing for Artists\n\nInstructor Bio: Tracey Carswell (they/them) of Powerful in Pink is a queer and trans non-binary coach\, curator\, educator\, speaker and artist with a huge commitment to promoting equity for creatives and entrepreneurs. They invest in the growth and success of women\, femmes\, queer\, transgender\, gender non-conforming\, and BIPOC leaders in the jewelry and craft industries. They are also co-founder of Queer Metalsmiths\, a community space that honors\, centers\, and uplifts 2SLGBTQIA+ jewelers\, metalsmiths and makers.
URL:https://wpengine.mountainbizworks.org/event/crafting-your-path-april-2026/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260409T140000
DTEND;TZID=America/New_York:20260409T160000
DTSTAMP:20260422T135743
CREATED:20260326T180807Z
LAST-MODIFIED:20260326T180807Z
UID:10002914-1775743200-1775750400@wpengine.mountainbizworks.org
SUMMARY:Marketing Plans Made Simple
DESCRIPTION:This workshop will walk you step-by-step through the essentials of creating a clear\, actionable marketing plan designed specifically for your creative business. You’ll learn how to set realistic goals\, identify your target audience\, and choose the marketing channels that will have the biggest impact. We’ll break down how to map out campaigns\, plan content\, and create a schedule you can actually stick to. \nYou’ll leave with easy-to-use templates for building your own marketing strategy plan\, plus practical tips for tracking results and adjusting your approach as your business grows. By the end of the workshop\, you’ll have a roadmap that makes your marketing feel focused\, intentional\, and doable. \nThis is a two-part virtual class. \nSession times: \nThursday\, April 9th\, 2:00-4:00pm\nThursday\, April 16th\, 2:00-4:00pm \nInstructor Bio: Liz Kantner is passionate about working with independent jewelry artists to help them to define their voices and thrive in the modern marketplace. After making her mark as Marketing Manager for Todd Reed\, Liz left to found her own company\, Stay Gold\, and also curated brands for JA New York’s New Designer Gallery. Liz now works exclusively for Stay Gold\, where she dedicates herself to a select roster of fine jewelry clients\, nurturing them to success through digital marketing\, trade show strategy\, sales-driving techniques\, and branding.
URL:https://wpengine.mountainbizworks.org/event/marketing-plans-made-simple/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260401T180000
DTEND;TZID=America/New_York:20260401T200000
DTSTAMP:20260422T135743
CREATED:20260310T202005Z
LAST-MODIFIED:20260310T202005Z
UID:10002908-1775066400-1775073600@wpengine.mountainbizworks.org
SUMMARY:Women in Trades Meetup with Craft Your Commerce
DESCRIPTION:Come meet and mingle with members of the Craft Your Commerce and Women in Trades communities – we know we have so much crossover! Jamie Karolich\, Program Director of Craft Your Commerce\, will share resources for businesses in the arts\, craft\, makers\, and designers arena. Women in Trades Hub will share their micro-staffing model supporting business\, and Women in Trades NC will share what they will be bringing to the community in 2026. \n 
URL:https://wpengine.mountainbizworks.org/event/women-in-trades-meetup-with-craft-your-commerce/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260327T110000
DTEND;TZID=America/New_York:20260327T130000
DTSTAMP:20260422T135743
CREATED:20260112T201032Z
LAST-MODIFIED:20260112T201032Z
UID:10002897-1774609200-1774616400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Grassroots Marketing for Artists
DESCRIPTION:This is marketing for people who hate schmoozing. This workshop will be focused on empowering you to choose marketing strategies that are authentic\, effective\, and sustainable for you. \nWe will focus on: \n\nEffective storytelling on the platforms of your choice\nWays to connect with your community both in-person and online\nWays to grow that community of friends and customers\n\nThis workshop will be centered around participation and sharing ideas — come ready to share what’s working and what’s not working for you! \nAbout the Instructor: \nHannah Kaminer is an artist and singer-songwriter writing songs about love\, loss\, and home. Raised in small towns in Western North Carolina\, she fuses echoes of Appalachian and country traditions with wistful\, Americana-style songwriting. She has Kickstarted and released three studio albums: Acre by Acre (2015)\, Heavy Magnolias (2018)\, and Heavy on the Vine (2024) which she produced with her band\, The Wistfuls. More info about her music is available at www.hannahkaminer.com.\nSince 2016\, Hannah has also worked in public relations and marketing\, including chapters in-house\, in the outdoor industry\, and in food and beverage. Because of a dual role in the arts and in business\, Hannah seeks to develop marketing strategy that is not only effective\, but sustainable\, authentic\, and sane. Her two favorite parts of marketing are finding the vital threads of a story and figuring out how to tell it powerfully. \n 
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-grassroots-marketing-for-artists/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260227T110000
DTEND;TZID=America/New_York:20260227T130000
DTSTAMP:20260422T135743
CREATED:20251210T185435Z
LAST-MODIFIED:20251210T193857Z
UID:10002894-1772190000-1772197200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | The Experimenter's Guide to Goals: Small Shifts\, Real Momentum
DESCRIPTION:Traditional goal-setting rarely fits the creative entrepreneur’s reality. This workshop introduces mindset shifts and practical tools tailored to makers and craft-based business owners. You’ll leave with a menu of small experiments you can put into practice immediately—so you can build momentum in a way that supports both your creativity and your business growth. \nWhat You’ll Gain in This Workshop: \nYou’ll leave with: \n\nMindset shifts that make goals feel energizing\, not overwhelming\nA personalized approach to goal-setting that fits your strengths and season of life\nSmall\, low-stakes experiments to clarify what actually works for you\nTools to overcome internal blocks and build momentum without pressure\nA repeatable process for refining goals with clarity\, intention\, and self-trust\n\nInstructor Bio: \nAnnie Woods is an Immigrant\, Writer\, and Transformational Leadership Coach with 13 years of supporting CEOs. Enneagram certified\, IFS-informed\, and trauma-aware.\nwww.anniepwoods.com\nwww.substack.com/anniepwoods
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-the-experimenters-guide-to-goals-small-shifts-real-momentum/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T170000
DTEND;TZID=America/New_York:20260203T190000
DTSTAMP:20260422T135743
CREATED:20251210T194734Z
LAST-MODIFIED:20251210T194734Z
UID:10002895-1770138000-1770145200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Book Club | Taxes for Humans by Hannah Cole
DESCRIPTION:Join author Hannah Cole for a two-part discussion of her new book\, Taxes for Humans. As both a tax expert and an artist\, Hannah excels at demystifying taxes for anyone\, but especially for creative people. If you’ve ever found yourself wanting a simple\, kind\, and practical explanation of how to handle your taxes as a self-employed person\, this book is for you. \nMeeting dates: \n\nTuesday\, February 3rd\, 5:00-7:00 pm\, in-person at the Center for Craft\nTuesday\, February 24th\, 12:00 – 2:00pm\, virtual via Zoom\n\nAbout the Book: \n“Equal parts empathetic and practical\, Taxes for Humans is a handbook for tackling the tax-season-scaries\, written specifically for people who are self-employed. Provides essential tax education for those pushed to the back of the financial line in America\, including women\, queer people\, and BIPOC folks\, this book provides the practical tools people need to understand their taxes\, conquer their fear of finances\, bulk up on tax benefits\, and end the tax season stronger\, smarter\, and more tax-savvy than ever–without sacrificing their sanity.” \nAbout the Author/Facilitator: \nHannah Cole is a tax expert who specializes in working with creative businesses and mission-driven solopreneurs. A long-time working artist herself\, she’s helped tens of thousands of self-employed people skill up with accessible tax and money education\, through her Money Bootcamp program\, speaking engagements from Florida to Alaska\, and on the Sunlight Tax podcast. She is the founder of Sunlight Tax.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-book-club-taxes-for-humans-by-hannah-cole/
LOCATION:Center for Craft – Michael Sherrill Loft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260130T110000
DTEND;TZID=America/New_York:20260130T130000
DTSTAMP:20260422T135743
CREATED:20251210T184743Z
LAST-MODIFIED:20251210T194022Z
UID:10002893-1769770800-1769778000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | A Year in Financials: Looking Back at 2025\, Looking Forward to 2026
DESCRIPTION:The close of the calendar year is the perfect opportunity to pause\, reflect\, and reset. In this workshop\, we’ll take a deep dive into the past year\, examining your finances (both business and personal)\, sales trends\, customer data\, and time management practices. Together\, we’ll assess your progress toward annual goals and identify areas for growth in the year ahead. This session not only prepares you for year-end taxes but also sets the foundation for deliberate and informed decision-making in the new year. Join us for a thoughtful check-in to align your personal and business priorities for success. \nInstructor Bio:  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-a-year-in-financials-looking-back-at-2025-looking-forward-to-2026/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T173000
DTEND;TZID=UTC:20260115T183000
DTSTAMP:20260422T135743
CREATED:20251205T205725Z
LAST-MODIFIED:20251205T213641Z
UID:10002891-1768498200-1768501800@wpengine.mountainbizworks.org
SUMMARY:Orientación para el Curso de Planeación de Negocios Fundaciones
DESCRIPTION:Sesión de Orientación en Persona:\nÚnase a nosotros para una sesión de orientación e información en persona para el Curso de Planeación de Negocios Fundaciones el 15 de enero de 5:30pm a 6:30pm en Hola Carolina\, Hendersonville. Durante esta sesión\, podrá obtener más información sobre el curso Fundaciones\, hacer preguntas\, registrarse y pagar en efectivo. \nPresentada por nuestra Gerente del Programa de Emprendimiento Latino\, Jenny Forero.
URL:https://wpengine.mountainbizworks.org/event/orientacion-para-el-curso-de-planeacion-de-negocios-fundaciones/
LOCATION:Hola Carolina\, 801 4th avenue\, East Hendersonville\, NC\, 28792
CATEGORIES:Event,In-Person,Latinx Entrepreneurship Programming,Learn,Orientacion,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260112T100000
DTEND;TZID=America/New_York:20260112T120000
DTSTAMP:20260422T135743
CREATED:20251212T133526Z
LAST-MODIFIED:20251212T133526Z
UID:10002896-1768212000-1768219200@wpengine.mountainbizworks.org
SUMMARY:Money Mondays: Monthly Financial Check-Ins for Creative Entrepreneurs
DESCRIPTION:Stay grounded\, organized\, and financially on track with Money Mondays\, a monthly group session designed to help you meet your financial goals with clarity and confidence. Led by experienced bookkeeper and accountant Deanna Lynch\, these sessions offer expert instruction\, practical tools\, and space for open discussion and peer support. \nWhether you’re refining your budget\, untangling your bookkeeping system\, or preparing for tax season\, Money Mondays will help you stay accountable and make informed decisions for your creative business. \nEach session includes:\nGuided instruction from Deanna Lynch\nQ&A time to address real-time questions\nWorksheet takeaways\nOffice Hours: hands-on time to work through your numbers in a group setting with Deanna \n2026 January – June Monthly Topics \n\nJanuary 12 —Year End: Looking back and re-orienting for the year ahead\nFebruary 9 —What to keep track of (what are expenses\, what does your accountant need\, what do you need to file taxes\, what info do YOU need\nMarch 9 —Chart of Accounts: what it is and how to make it work for your business\nApril 13 —Making a Business Spending Plan\nMay 11— Personal Finance Goals\n\nMoney Mondays will take a summer break in June-July\, and then resume in August and continue through the end of the year. Those who register for the winter-spring series will get the first opportunity to register for the summer-fall series. \nInstructor Bio: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/money-mondays-monthly-financial-check-ins-for-creative-entrepreneurs-spring-2026/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251212T110000
DTEND;TZID=America/New_York:20251212T130000
DTSTAMP:20260422T135743
CREATED:20251106T184657Z
LAST-MODIFIED:20251106T185119Z
UID:10002879-1765537200-1765544400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | End-of-Year Lunch Social
DESCRIPTION:Free to attend\, lunch is on us! Please only sign up if you can definitely make it\, and if your plans change\, email leah@mountainbizworks.org to cancel your registration. \nJoin us for a casual and fun lunch get-together to celebrate the holiday season and the 2025 Power Pass initiative! Mingle with other makers and creatives\, and learn about Center for Craft and Craft Your Commerce programs coming up in the new year. \nRegistration closes Wednesday\, December 10th.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-december-lunch-social/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251121T110000
DTEND;TZID=America/New_York:20251121T130000
DTSTAMP:20260422T135743
CREATED:20250718T153038Z
LAST-MODIFIED:20250718T153038Z
UID:10002856-1763722800-1763730000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Taxes for Creatives\, Makers\, and Solo Businesses
DESCRIPTION:Workshop Description: \nWhat can I deduct? Do I bring receipts to my accountant? Is my creative work a business or a hobby? What is a Schedule C? How do I deduct my home studio?  Why do freelancers have to pay taxes quarterly\, and how do I do that? \nHannah will discuss the basic tax equation\, self employment tax and estimated quarterly taxes\, audit concerns for the creative person\, and other tax issues specifically relevant to creatives\, makers\, and freelancers\, followed by a question and answer period. \nInstructor Bio: \nHannah Cole is a tax expert who specializes in working with creative businesses and mission-driven solopreneurs. A long-time working artist herself\, she’s helped tens of thousands of self-employed people skill up with accessible tax and money education\, through her Money Bootcamp program\, speaking engagements from Florida to Alaska\, and on the Sunlight podcast. She is the founder of Sunlight Tax.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-taxes-for-creatives/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T143000
DTEND;TZID=America/New_York:20251105T153000
DTSTAMP:20260422T135743
CREATED:20251015T200805Z
LAST-MODIFIED:20251016T172014Z
UID:10002873-1762353000-1762356600@wpengine.mountainbizworks.org
SUMMARY:The 2025 Solar Deadline: How to Lock in Your Savings
DESCRIPTION:If you’ve been thinking about adding solar to your business or nonprofit\, now is a great time to act. Federal incentives that could cover 30% or more of your project cost will be harder to claim after 2025. Join us on November 5th for a webinar with Scott Zintz of Sugar Hollow Solar and Eric Burton of Mountain BizWorks to learn about these incentives\, how to start your solar project\, and financing options available to help with the upfront cost.
URL:https://wpengine.mountainbizworks.org/event/electrifywebinar/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Electrify Fund,Growth Initiative,Online,Webinar,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251024T110000
DTEND;TZID=America/New_York:20251024T130000
DTSTAMP:20260422T135743
CREATED:20250718T152210Z
LAST-MODIFIED:20250718T152210Z
UID:10002854-1761303600-1761310800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Let's Make a Style Guide (You'll Actually Use)
DESCRIPTION:Workshop Description: \nFeeling a little all over the place with your brand visuals? Have you gathered all your logos\, colors\, fonts\, and photos in one spot—or are they still scattered across old folders and emails? If creating a style guide sounds overwhelming or you’ve felt frustrated by a brand that doesn’t quite feel cohesive\, this workshop is for you. \nWe’ll walk step-by-step through building a simple brand foundation document in Canva. By the end\, you’ll have all your core visuals in one place—and a clearer sense of how to use them across your website\, social media\, and beyond. Come get organized\, feel more confident\, and actually enjoy the process. \nInstructor Bio: \nJess Mott Wickstrom is a graphic and front-end web designer who knows how to make content clearer\, websites stronger\, and presentations more persuasive. With a background in arts programming and project management\, she brings a thoughtful\, practical approach to every project. Her clients range from nonprofits and creative startups to large institutions—including Bosch USA\, the School of the Art Institute of Chicago\, Planned Parenthood\, and the Chicago International Puppet Theater Festival. She used to live full-time in an RV—these days\, she’s settled in Asheville with her husband\, two daughters\, and a very old pit bull named Pickle. silver-egg.org
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-style-guides/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251020T100000
DTEND;TZID=America/New_York:20251020T150000
DTSTAMP:20260422T135743
CREATED:20251001T160501Z
LAST-MODIFIED:20251001T160501Z
UID:10002870-1760954400-1760972400@wpengine.mountainbizworks.org
SUMMARY:Eye II Eye: iPhonetography for Artists
DESCRIPTION:Workshop Description: \n“EYE-II-EYE: iPhonetography for Artists” is an introductory workshop for artists who would like to explore and realize a suitable documentation of their artwork using a phone-based camera. This is an ideal class for those who are new to making intentional images with their phones\, all the way to those who have a system and practice\, and would like to build upon the basics. \nParticipants are invited to bring their phones to the space\, and we will spend time going through some simple considerations for different types of work. You will have a chance to share and review some of your own images\, and navigate through a couple big obstacles in your current documentation practice. Finally\, we will troubleshoot through how we can shape a workflow of observation and consideration\, and how best to think about using a phone’s camera to better document our work. \nWhat to expect:\n10:00 am – noon: Instruction\, discussion of best practices\nnoon – 1:00 pm Catered lunch (included in ticket price)\n1:00 – 3:00 pm: Demonstrations\, image “show-and-tell\,” hands on practice \nc. bay will also be offering one-on-one or small group technical assistance sessions the day following this workshop\, on Tuesday\, October 21st. Click here to learn more and sign up! \nAbout c. bay milin: \nA graduate from the School of Visual Arts in NYC\, with a Masters of Professional Studies in digital photography\, I am originally from the SF Bay Area\, and currently reside in Durham\, NC. I love following my curiosities and treat photography as a memory-holder\, as an idea palace\, as therapy\, and as healer. I aim to create work which peers behind the scenes of our place in the world\, and revel in seeking out observations of the desire or conflict in the balance between all things.\nPersonal interests include meandering through flea markets\, overheard conversations\, and all manner of pancakes.
URL:https://wpengine.mountainbizworks.org/event/eye-ii-eye-iphonetography-for-artists/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251010T120000
DTEND;TZID=America/New_York:20251010T133000
DTSTAMP:20260422T135743
CREATED:20250916T183436Z
LAST-MODIFIED:20250916T183436Z
UID:10002867-1760097600-1760103000@wpengine.mountainbizworks.org
SUMMARY:Own Your Building: Commercial Real Estate Financing
DESCRIPTION:Are you interested in purchasing commercial real estate\, but have questions about financing? Is business going well\, but you feel a down payment is still out of reach? \nWe are hosting a free Lunch and Learn (lunch provided) with guests from Partners in Equity to answer all your questions about purchasing a building\, including down payments and financing options. \nWith Partners in Equity\, Mountain BizWorks is expanding the pathway for local businesses to own their location. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n 
URL:https://wpengine.mountainbizworks.org/event/own-your-building-commercial-real-estate-financing/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Expanding Ownership,In-Person,Learn,Legal Workshop,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251003T110000
DTEND;TZID=America/New_York:20251003T130000
DTSTAMP:20260422T135743
CREATED:20250626T204526Z
LAST-MODIFIED:20250925T152801Z
UID:10002847-1759489200-1759496400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Holiday Season Planning: A Marketing Workshop
DESCRIPTION:RESCHEDULED | This workshop has been moved to Friday\, October 3rd\, 11:00am-1:00pm \nWorkshop Description: \nNow is the time to plan your holiday season for success. Join marketing expert Catherine Campbell for a workshop where you’ll learn the same strategies Catherine has used to help plan\, organize and execute marketing campaigns that have generated over $3.5M in Black Friday-Cyber Monday product sales and $7M in product holiday sales…and learn how to tailor those strategies to your own personal timeframe\, daily schedule and business budget. You’ll learn about holiday sales and marketing timing\, tips and tricks\, and types of marketing you can do and discover what may be a good fit for you. You’ll receive a printed workbook PDF from Catherine to create your holiday marketing plan! A short Q&A will follow. \nYou’ll walk away with: \n*A workbook to create your personalized holiday marketing plan \n*A holiday marketing budget\, tailored to you \n*Tips and tricks to attract and convert customers \n*Ways to amplify your brand story and cut through the noise \n*Strategies you can use online and offline \n  \nInstructor Bio: \nCatherine Campbell (they/she) is the owner of One For The Books (OFTB)\, a marketing advisory that specializes in helping established brands in food\, hospitality\, and arts & culture. With nearly 20 years of experience\, they have led over one hundred client campaigns that have generated millions in revenue\, millions in brand reach\, and tens of thousands in social and email growth. Catherine was born and raised outside Asheville\, North Carolina.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-holiday-season-planning-a-marketing-workshop/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T173000
DTEND;TZID=America/New_York:20250923T193000
DTSTAMP:20260422T135743
CREATED:20250328T173001Z
LAST-MODIFIED:20250731T153102Z
UID:10002798-1758648600-1758655800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Book Club | How to Not Always Be Working by Cody Cook-Parrott
DESCRIPTION:We’re back\, bookworms! This fall\, Craft Your Commerce will be digging into the book How to Not Always be Working\, by Cody Cook-Parrot. \nFrom the publisher: “Filled with practical advice to help you curb your unhelpful obsessions and build boundaries between your work\, your job\, and your life—How to Not Always Be Working is for any- and everyone who wants to create a sacred space in their lives.” \nThis book is great for anyone looking feeling overwhelmed with information and an ever-increasing to-do list in our fast-paced\, hyperconnected world\, but it is especially relevant for independent entrepreneurs and freelancers\, who already have less separation between work and life than those with a nine-to-five. Or maybe you are a creative who is on the nine-to-five grind\, but want to create more space for your creative work – this book is for you too! \nBook Club will meet twice to discuss this book\, once in-person\, and once virtually for a Q&A with the author. See dates below. \nNote: The author of How to Not Always Be Working went through a name change since publishing\, so the name on the cover is Marlee Grace rather than Cody Cook-Parrott. You may find the book listed under either name online. \nMeeting Dates and Times: \nTuesday\, September 23rd\n5:30-7:30 pm\nIn-Person\, Print House in Downtown Asheville \nTuesday\, October 21st\n5:30-7:30 pm\nVirtual Q&A with the author via Zoom \nAbout the Facilitator: \nJ. Faye D’Avanza serves artists and creative communities as a consultant and facilitator based in Asheville\, NC. With a vision to transform the world of creativity and how we care for it\, she shares stories and tools for creative regeneration in her Substack newsletter Keeping Creative Time. A writer and librarian\, she is certified as an Inward & Artward Creative Facilitator\, and is the founder of Library of Care\, a holistic education + resource hub for creative healing\, and thriving in the burnout age. Learn more about working with Faye at jfayedavanza.com and on Instagram @libraryofcare.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-book-club-fall-25/
LOCATION:Print House\, 29 Carolina Ln\, Asheville\, NC\, 28801
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250920T100000
DTEND;TZID=America/New_York:20250920T160000
DTSTAMP:20260422T135743
CREATED:20250702T173907Z
LAST-MODIFIED:20250702T173907Z
UID:10002850-1758362400-1758384000@wpengine.mountainbizworks.org
SUMMARY:Two-Day Workshop for Artists: Business Planning and Development
DESCRIPTION:This in-person\, two-day series presented by Mountain BizWorks and John C. Campbell Folk School includes a hands-on workshop to help you start or pivot your creative business\, a panel discussion with professional craft artists on their career paths\, and an opportunity to receive a 1:1 coaching session. $50 price includes all sessions and lunch both days. \nCrafting Your Path: A Hands-On Look at Business Models & Mindsets  \nFirst Session | Saturday\, September 20th | 10am – 4pm \nSecond Session | Sunday\, September 21st | noon – 4pm \nDiscover how your personal working style shapes your approach to business. In this two-day interactive workshop\, we’ll explore your mission\, vision\, and values—then apply them to real-world business structures using the Business Model Canvas. Together\, we’ll dive into pricing strategies\, marketing approaches\, and sustainable models tailored to your goals. Expect engaging group discussions\, practical takeaways\, and a supportive space to refine your current business—or bring a new idea to life. Come ready to dig in and collaborate! \nPanel Discussion: Building a Career in Craft \nSaturday\, September 20th | 5pm – 7pm\nHear from local artists as they share honest insights about forging sustainable careers in craft. This engaging conversation will highlight diverse\, non-linear paths to professional creative practice and offer advice grounded in lived experience. Come curious—this is a space for learning\, connection\, and inspiration. \n1:1 Coaching Hours  \nSunday\, September 21st | 10am – noon | 30 minute sessions available to workshop participants for 1:1 assistance. You will sign up for your coaching slot on Saturday during the workshop. \nInstructor Bio for Crafting Your Path: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/business-planning-and-development-for-artists/
LOCATION:Olive’s Porch\, 27 Peachtree St.\, Murphy\, 28906\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250829T110000
DTEND;TZID=America/New_York:20250829T130000
DTSTAMP:20260422T135743
CREATED:20250611T175120Z
LAST-MODIFIED:20250611T175120Z
UID:10002825-1756465200-1756472400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Selling With Intention: A Practical Framework for Artist-Led Sales
DESCRIPTION:Workshop Description: \nThis professional development workshop offers a strategic approach to sales for makers and artists. Participants will examine key areas often overlooked in the development of effective sales practices\, with a focus on aligning creative integrity with market presence. The session will provide practical tools for refining communication\, enhancing customer engagement\, and articulating the value of handmade work. Artists will leave with a renewed understanding of their role not only as creators but also as ambassadors of their craft. \nInstructor Bio: \nLaura Wood is a full-time jewelry artist living in Asheville\, North Carolina. Her creative practice began in dance and shifted to contemporary jewelry in college\, at University of Georgia\, where she was introduced to jewelry and metalsmithing. A performative arts background continues to influence her work. Sculptural forms are thoughtfully engineered for the body and are intended to contribute to a daily experience. \nHer jewelry is represented in galleries and exhibitions nationally and internationally and has exhibited in widely celebrated craft expositions including the Smithsonian Craft Show in Washington\, DC\, American Craft Council Show in Baltimore\, MD\, and Sculpture\, Objects\, Functional Art and Design Expo (SOFA) in Chicago\, Illinois. Her retail store\, opened in 2024\, is located in the River Arts District of Asheville\, NC.  \nLaura’s work is among the permanent collections of the Gregg Museum of Art at North Carolina State University (NC)\, The Racine Art  Museum (WI)\, The Mint Museum (NC)\,  The Enamel Arts Foundation in Los Angeles (CA)\, The Philadelphia Museum of Art (PA)\, Yale University Art Gallery (CT)\, Arkansas Museum of Fine Arts (AR) and The Crocker Art Museum (CA).  \nLaura completed a three-year term in the resident artist program at Penland School of Craft (2017-2020). She is the founding voice of the annual ECU Symposium (2010) and co-founder of Jewelry Edition (2012-2021). The retail store\, Laura Wood Jewelry opened in the River Arts District\, Asheville\, NC in 2024. She earned a BFA from the University of Georgia (2007) and an MFA in metal design from East Carolina University (2011).
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-selling-with-intention/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250821T173000
DTEND;TZID=America/New_York:20250821T193000
DTSTAMP:20260422T135743
CREATED:20250722T184342Z
LAST-MODIFIED:20250722T184342Z
UID:10002857-1755797400-1755804600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Makers Mixer
DESCRIPTION:FREE to attend – space is limited\, please register ONLY if you plan to attend. Please email leah@mountainbizworks.org to cancel if you will be unable to attend. \nJoin Us for a Creative Meet-Up at Story Parlor! \nCalling all artists and creatives of Western North Carolina! Come hang out with us for a laid-back evening of connection and conversation at Story Parlor in West Asheville. \nWe’ll kick things off with a quick welcome and a sneak peek at what’s coming up in Craft Your Commerce\, including upcoming workshops and an introduction to a few of our amazing creative business coaches\, who you can work with. \nMingle with fellow makers\, enjoy light bites and drinks\, and enter our raffle for some fun giveaways\, including a copy of our next Craft Your Commerce Book Club pick! \nSpace is limited\, so please register only if you plan to join us. We can’t wait to see you there!
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-makers-mixer-summer-2025/
LOCATION:Story Parlor\, 227 Haywood Rd\, Asheville\, North Carolina\, 28806
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T130000
DTEND;TZID=America/New_York:20250812T160000
DTSTAMP:20260422T135743
CREATED:20250714T173457Z
LAST-MODIFIED:20250714T173618Z
UID:10002853-1755003600-1755014400@wpengine.mountainbizworks.org
SUMMARY:Design Decoded: Canva for Professionals
DESCRIPTION:Design Decoded: Canva for Professionals is a hands-on learning lab (aka action workshop)\, led by Top 5% Canva Designer and local creative entrepreneur\, Cortina Caldwell. Already using Canva at your job\, but feel like your marketing materials are missing the mark? This learning lab is for you! Grab your laptop and cozy up to this interactive session with a top-rated Canva designer for pro-tips that will WOW your audience. We’ll cover posters\, merch\, decks\, video reels + a few features you didn’t know you needed! \n👉 After registering\, email any design you want considered \nfor the live coaching part of the lab (cortina@brandevangelist.io). \nAll registrants will receive a recording of the workshop\, and an access link for the Discord community. \nInstructor Bio: \nCortina Jenelle Caldwell (Cortina) is a brand strategist utilizing technology\, media and design to spark new ideas\, human connections and place-based experiences through visual storytelling and creative architecture. Cortina earned her Masters in Business Management & Leadership (2015) after soft launching a creative consultancy (2014) in response to the limited resources available to Appalachian entrepreneurs in the creative sector. Cortina was awarded Emerging Entrepreneur of the Year by WNC MEDWeek (2012); going on to join the ranks of 40 Under Forty (2013); a Tzedek Impact Award for her work under the Artists Designing Evolution (adé PROJECT) umbrella (2019-2020); KNOW Women of Asheville (2021); several industry awards for Brand Evangelist including “Most Client-Focused Copywriting and Branding Agency” by the Southern States Business Awards; and membership in prestigious creative leadership cohorts – ArtsBuild’s Periscope Chattanooga and River City Company’s Emerging Producer Program (2024-2025). Cortina is also a certified creative facilitator and award-winning grant writer\, often using these skills to help nonprofits as low/pro-bono work. In early 2025\, Cortina gained notoriety for her extensive work and skills in Canva\, being applauded by the global platform as a “Top 5% Designer”; and became an inductee into Who’s Who in America for her contributions to media and business. Cortina credits her achievements to her circle of mentors\, especially her first true mentor\, her grandmother\, who taught her the joy of hard work\, importance of taking care of community\, and how to share God-given talents through entrepreneurship.
URL:https://wpengine.mountainbizworks.org/event/design-decoded-canva-for-professionals/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250811T100000
DTEND;TZID=America/New_York:20250811T113000
DTSTAMP:20260422T135743
CREATED:20250701T190846Z
LAST-MODIFIED:20250701T190846Z
UID:10002849-1754906400-1754911800@wpengine.mountainbizworks.org
SUMMARY:Money Mondays: Monthly Financial Check-Ins for Creative Entrepreneurs
DESCRIPTION:Stay grounded\, organized\, and financially on track with Money Mondays\, a monthly group session designed to help you meet your year-end financial goals with clarity and confidence. Led by experienced bookkeeper and accountant Deanna Lynch\, these sessions offer expert instruction\, practical tools\, and space for open discussion and peer support. \nWhether you’re refining your budget\, untangling your bookkeeping system\, or preparing for tax season\, Money Mondays will help you stay accountable and make informed decisions for your creative business. \nEach session includes:\nGuided instruction from Deanna\nQ&A time to address real-time questions\nCollaborative cohort energy to keep you motivated\nHands-on time to work through your numbers \n2025 Monthly Topics \n\nAugust 11 – Budgeting 101 & Spending Plans\nSeptember 15 – Information Systems Mapping & Financial Organization\nOctober 13 – Pricing Strategies & Sales Tax Basics\nNovember 10 – Financial Goal-Setting & Strategic Spending\nDecember 8 – Annual Tax Prep & Schedule C Planning\n\nBring your questions\, your spreadsheets\, and your calculator—we’ll bring the guidance. \nInstructor Bio: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-money-mondays/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250731T090000
DTEND;TZID=America/New_York:20250731T160000
DTSTAMP:20260422T135743
CREATED:20250617T175028Z
LAST-MODIFIED:20250617T175028Z
UID:10002834-1753952400-1753977600@wpengine.mountainbizworks.org
SUMMARY:Show Ready: Strategies for Craft Show Success
DESCRIPTION:Workshop Description: \nThis course outlines essential tools and strategies for preparing to sell your work at a craft show or market. From booth setup and pricing to branding and customer engagement\, we’ll cover key logistics that often get overlooked while artists are focused on producing the work itself. Whether you’re planning your first show or looking to improve your market presence\, this course is designed to help you show up prepared\, polished\, and ready to sell. \nThe class will run 9:00 am – 4:00 pm\, with a 1-hour lunch break at about noon. Catered lunch is included in the ticket price. \nInstructor Bio: \nLaura Wood is a full-time jewelry artist living in Asheville\, North Carolina. Her creative practice began in dance and shifted to contemporary jewelry in college\, at University of Georgia\, where she was introduced to jewelry and metalsmithing. A performative arts background continues to influence her work. Sculptural forms are thoughtfully engineered for the body and are intended to contribute to a daily experience. \nHer jewelry is represented in galleries and exhibitions nationally and internationally and has exhibited in widely celebrated craft expositions including the Smithsonian Craft Show in Washington\, DC\, American Craft Council Show in Baltimore\, MD\, and Sculpture\, Objects\, Functional Art and Design Expo (SOFA) in Chicago\, Illinois. Her retail store\, opened in 2024\, is located in the River Arts District of Asheville\, NC. \nLaura’s work is among the permanent collections of the Gregg Museum of Art at North Carolina State University (NC)\, The Racine Art  Museum (WI)\, The Mint Museum (NC)\,  The Enamel Arts Foundation in Los Angeles (CA)\, The Philadelphia Museum of Art (PA)\, Yale University Art Gallery (CT)\, Arkansas Museum of Fine Arts (AR) and The Crocker Art Museum (CA). \nLaura completed a three-year term in the resident artist program at Penland School of Craft (2017-2020). She is the founding voice of the annual ECU Symposium (2010) and co-founder of Jewelry Edition (2012-2021). The retail store\, Laura Wood Jewelry opened in the River Arts District\, Asheville\, NC in 2024. She earned a BFA from the University of Georgia (2007) and an MFA in metal design from East Carolina University (2011).
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-show-ready/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250725T110000
DTEND;TZID=America/New_York:20250725T130000
DTSTAMP:20260422T135743
CREATED:20250611T163107Z
LAST-MODIFIED:20250611T163107Z
UID:10002824-1753441200-1753448400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Digital Organization for Creatives: Using Google Drive
DESCRIPTION:Do you have a messy digital “filing cabinet”? Would you like to streamline your creative business in the cloud? In this workshop\, learn how to organize your digital workspace using Google Suite and get a crash course on how to: \n\nOrganize files and folders in your Drive\nCollaborate and safely share files\nUtilize Google Docs and Sheets for your projects\nIntegrate your emails with Gmail\nManage your schedule in Google Calendar\n\n💻 Please bring your laptop\, tablet\, or phone to the workshop so you can follow along in real time. \nAbout the Instructor: \nTracey Carswell (they/them) is a queer coach\, artist\, entrepreneur\, and stage III breast cancer survivor who is passionate about leadership and empowering underrepresented communities. They are the founder of Powerful in Pink\, a brand that offers coaching\, business support\, curation\, and community building opportunities for artists and entrepreneurs. \nTracey’s commitment to community building is evident in their work as co-founder of Queer Metalsmiths\, a community space that uplifts 2SLGBTQIA+ jewelers\, metalsmiths\, and makers; with a focus on empowering individuals who have been excluded or marginalized in traditional creative and entrepreneurial fields. \nOverall\, Tracey’s commitment to community is the driving force behind their work. They strive to help individuals achieve their goals and create meaningful connections within their communities through their unique perspective and approach to personal and professional growth. \n@powerfulinpinkbytlc \nhttps://www.traceycarswell.com/ \n@queermetalsmiths \nhttps://www.queermetalsmiths.com/
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-digital-organization-for-creatives-using-google-drive/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250708T130000
DTEND;TZID=America/New_York:20250708T160000
DTSTAMP:20260422T135743
CREATED:20250609T132338Z
LAST-MODIFIED:20250609T133316Z
UID:10002823-1751979600-1751990400@wpengine.mountainbizworks.org
SUMMARY:Design Decoded: Canva for Creatives
DESCRIPTION:Design Decoded: Canva for Creatives is a hands-on learning lab (aka action workshop)\, led by Top 5% Canva Designer and local creative entrepreneur\, Cortina Caldwell\, thoughtfully crafted with the needs of creative entrepreneurs & contractors in mind. Treat this like Craft Your Commerce-sponsored “design office hours”—bring unfinished graphics\, branding questions\, or just show up ready to steal my favorite Canva hacks. \n👉 After registering\, email any design you want considered \nfor the live coaching part of the lab (cortina@brandevangelist.io). \n🎯 THE PROBLEM \n\nOverwhelmed by DIY design but can’t afford a pro?\nSpending too much time tweaking templates instead of growing your biz?\n\n🎯 WHAT THIS LAB WILL HELP YOU WITH: \n✔ Branding shortcuts – Set up a Canva brand kit (so everything stays on-point).\n✔ Pro design tricks – Make your marketing stand out (even if you’re not a designer).\n✔ Time-savers – Automate stuff you’re doing manually (resizing for IG\, LinkedIn\, etc.).\n✔ Money-savers – Tap into amazing tools inside Canva you’re probably missing.\n✔ Design with Confidence – Stop stressing over visuals and get back to making money. \n💡 BONUS: Join my private community Discord for ongoing support\, exclusive network discounts\, and first-look at future design\, marketing\, branding and business guides+ \nAll registrants will receive a recording of the workshop\, and an access link for the Discord community. \nInstructor Bio: \nCortina Jenelle Caldwell (Cortina) is a brand strategist utilizing technology\, media and design to spark new ideas\, human connections and place-based experiences through visual storytelling and creative architecture. Cortina earned her Masters in Business Management & Leadership (2015) after soft launching a creative consultancy (2014) in response to the limited resources available to Appalachian entrepreneurs in the creative sector. Cortina was awarded Emerging Entrepreneur of the Year by WNC MEDWeek (2012); going on to join the ranks of 40 Under Forty (2013); a Tzedek Impact Award for her work under the Artists Designing Evolution (adé PROJECT) umbrella (2019-2020); KNOW Women of Asheville (2021); several industry awards for Brand Evangelist including “Most Client-Focused Copywriting and Branding Agency” by the Southern States Business Awards; and membership in prestigious creative leadership cohorts – ArtsBuild’s Periscope Chattanooga and River City Company’s Emerging Producer Program (2024-2025). Cortina is also a certified creative facilitator and award-winning grant writer\, often using these skills to help nonprofits as low/pro-bono work. In early 2025\, Cortina gained notoriety for her extensive work and skills in Canva\, being applauded by the global platform as a “Top 5% Designer”; and became an inductee into Who’s Who in America for her contributions to media and business. Cortina credits her achievements to her circle of mentors\, especially her first true mentor\, her grandmother\, who taught her the joy of hard work\, importance of taking care of community\, and how to share God-given talents through entrepreneurship.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-design-decoded-canva-for-creatives/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250627T110000
DTEND;TZID=America/New_York:20250627T130000
DTSTAMP:20260422T135743
CREATED:20250328T171555Z
LAST-MODIFIED:20250328T171555Z
UID:10002793-1751022000-1751029200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Grow with Intention: A Skills and Strategy Workshop
DESCRIPTION:Do you need help running your business but aren’t sure what tasks to hire out? \nIn this interactive workshop\, tools are provided to help you identify what facets of your business you are most highly skilled in and what pieces make the most sense (time\, budget\, and skills wise) to outsource to others.  We will take time as a group to complete a personal skill assessment and break into smaller groups with fellow creative business owners to discuss our findings. Getting really clear about what knowledge\, skills\, and abilities to hire for makes creating job postings a breeze and helps you find candidates who are the best fit for the job. \nAbout the Presenter: \nJillian Wright\, PHR (she/her/hers) is a certified HR professional with over eighteen years of experience working in anti-racist\, anti-oppression centered people operations (aka HR) for non-profit and mission-driven workplaces. She started Begin Again HR to provide intentional\, inclusive HR support for value-driven companies that care deeply about their people. \nJillian’s passion for people-support and behavioral psychology in the workplace along with her deep personal commitment to social justice as a member of the queer community has fueled her desire to help leaders create workplaces where their people can shine. \nWhen she’s not working\, Jillian enjoys dancing\, hiking\, reading\, and building forts with her two energetic kiddos.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-grow-with-intention/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250523T110000
DTEND;TZID=America/New_York:20250523T130000
DTSTAMP:20260422T135743
CREATED:20250328T170811Z
LAST-MODIFIED:20250424T154308Z
UID:10002791-1747998000-1748005200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Finding Your Audience: How to Attract Your Dream Clients
DESCRIPTION:Do you want more ideal clients? This workshop will teach you how to get clear on your Dream clients\, where to find them\, and how to better connect with them. \nKey Takeaways: \n\nClarity around your Dream Client (hint: it might not be your existing one)\nWhere to find your people online and offline\nConnection and outreach strategies\nLinkedIn\, Instagram\, and other paths to connect\n90-Day Action Plan\n\nThe Instructor: \n\nJacqueline Boone\, Founder + CEO of The Dream Academy
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-finding-your-audience/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250425T110000
DTEND;TZID=America/New_York:20250425T130000
DTSTAMP:20260422T135743
CREATED:20250328T163154Z
LAST-MODIFIED:20250328T163154Z
UID:10002790-1745578800-1745586000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | From Clicks to Customers: How to Build a Website that Converts
DESCRIPTION:Your website should do more than just exist. It should be your hardest-working sales tool! \nIn this workshop\, we’ll break down what makes a website easy to navigate and powerful enough to convert visitors into customers and clients. You’ll walk away knowing how to spot weak areas on your site\, fix common mistakes\, and make small tweaks that lead to big results. \nYou’ll also have the opportunity to get a short review of your website with personalized feedback and recommendations to make it work better for your business. \nAbout the Instructor: Alyssa Phillips Downey is the owner of Amp’d Designs\, helping businesses get noticed through bold\, unforgettable Branding & Web Design that is deeply rooted in both strategy and business goals\, and looks beautiful too. She loves working with fearless and ambitious entrepreneurs on designs that convey the intention and quality they put into their work.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-from-clicks-to-customers/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250407T173000
DTEND;TZID=UTC:20250407T203000
DTSTAMP:20260422T135743
CREATED:20250212T144509Z
LAST-MODIFIED:20250331T165545Z
UID:10002777-1744047000-1744057800@wpengine.mountainbizworks.org
SUMMARY:FULL - Foundations Business Planning For Creatives Course
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a comprehensive business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Jamie Karolich jamie@mountainbizworks.org. \nRegistration\nComplete our online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-for-creatives-course-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Craft Your Commerce,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250321T110000
DTEND;TZID=America/New_York:20250321T130000
DTSTAMP:20260422T135743
CREATED:20250130T174526Z
LAST-MODIFIED:20250130T174526Z
UID:10002775-1742554800-1742562000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect: Marketing Plans Made Simple with Liz Kantner
DESCRIPTION:Make your marketing manageable—and effective. \nTake the stress out of marketing with this 2-hour session led by marketing expert Liz Kantner. This workshop will break down the essentials of creating a clear\, actionable marketing plan with templates for creating your own marketing strategy plan. \nLiz will guide you through practical strategies to identify your goals\, target audience\, and key messaging. You’ll also have the chance to participate in collaborative discussions\, helping you refine your approach and walk away with a simplified plan you can implement right away.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-marketing-plans-made-simple/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
END:VCALENDAR