BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mountain BizWorks - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Mountain BizWorks
X-ORIGINAL-URL:https://wpengine.mountainbizworks.org
X-WR-CALDESC:Events for Mountain BizWorks
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Halifax
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20230312T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20231105T050000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20240310T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20241103T050000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20250309T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20251102T050000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241213T113000
DTEND;TZID=America/New_York:20241213T123000
DTSTAMP:20260421T180832
CREATED:20241211T195355Z
LAST-MODIFIED:20241211T195355Z
UID:10002766-1734089400-1734093000@wpengine.mountainbizworks.org
SUMMARY:Support Service Calls for Creatives
DESCRIPTION:Each session provides valuable resources\, including updates on available grants\, loans\, and technical assistance. The agenda includes a grounding exercise followed by access to specialists—accountants\, e-commerce experts\, grant writers\, website designers\, marketing professionals\, and HR consultants—ready to answer your questions. These calls are designed to connect you with the support and recovery services your business needs to thrive.
URL:https://wpengine.mountainbizworks.org/event/support-service-calls-for-creatives/
CATEGORIES:Class,Craft Your Commerce,Event,Online,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T100000
DTEND;TZID=America/New_York:20241205T110000
DTSTAMP:20260421T180832
CREATED:20240819T173912Z
LAST-MODIFIED:20241203T171828Z
UID:10002729-1733392800-1733396400@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (AVL) - FULL
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-avl-in-person-4/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241120T120000
DTEND;TZID=America/New_York:20241120T130000
DTSTAMP:20260421T180832
CREATED:20241107T024053Z
LAST-MODIFIED:20241107T024053Z
UID:10002747-1732104000-1732107600@wpengine.mountainbizworks.org
SUMMARY:Information Session: WNC Strong Funding Opportunities & Resources for Small Businesses
DESCRIPTION:A Free Virtual Information Session hosted by WNC Strong \nJoin us to learn about various funding opportunities and resources for storm-affected small businesses in Western North Carolina. This information session will provide an overview of various small business grants and their eligibility requirements\, as well as the Helene Business Recovery Fund loan program\, and the SBA Disaster loan program. We will also share about additional resources and support for small businesses. \nThere will be a presentation with opportunities for Q&A.
URL:https://wpengine.mountainbizworks.org/event/information-session-wnc-strong-funding-opportunities-resources-for-small-businesses-2/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Online,Online Learning,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T180000
DTEND;TZID=America/New_York:20241113T190000
DTSTAMP:20260421T180832
CREATED:20240819T173223Z
LAST-MODIFIED:20240819T173223Z
UID:10002728-1731520800-1731524400@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual-10/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T120000
DTEND;TZID=America/New_York:20241113T130000
DTSTAMP:20260421T180832
CREATED:20241107T023852Z
LAST-MODIFIED:20241107T023852Z
UID:10002746-1731499200-1731502800@wpengine.mountainbizworks.org
SUMMARY:Information Session: WNC Strong Funding Opportunities & Resources for Small Businesses
DESCRIPTION:A Free Virtual Information Session hosted by WNC Strong \nJoin us to learn about various funding opportunities and resources for storm-affected small businesses in Western North Carolina. This information session will provide an overview of various small business grants and their eligibility requirements\, as well as the Helene Business Recovery Fund loan program\, and the SBA Disaster loan program. We will also share about additional resources and support for small businesses. \nThere will be a presentation with opportunities for Q&A.
URL:https://wpengine.mountainbizworks.org/event/information-session-wnc-strong-funding-opportunities-resources-for-small-businesses/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Online,Online Learning,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241111T173000
DTEND;TZID=America/New_York:20241111T203000
DTSTAMP:20260421T180832
CREATED:20240819T171144Z
LAST-MODIFIED:20241030T153210Z
UID:10002727-1731346200-1731357000@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Course (Virtual)
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nRegistration\nComplete the online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-course-in-person-avl/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241029T100000
DTEND;TZID=America/New_York:20241029T110000
DTSTAMP:20260421T180832
CREATED:20240715T005554Z
LAST-MODIFIED:20241004T233227Z
UID:10002722-1730196000-1730199600@wpengine.mountainbizworks.org
SUMMARY:CANCELLED - Orientation Session (AVL - In Person)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-avl-in-person-3/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241011T100000
DTEND;TZID=America/New_York:20241011T123000
DTSTAMP:20260421T180832
CREATED:20240712T220431Z
LAST-MODIFIED:20241004T232908Z
UID:10002716-1728640800-1728649800@wpengine.mountainbizworks.org
SUMMARY:POSTPONED - Financial Series (Virtual)
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports.  \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of accounting software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions.  \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-virtual-5/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241009T100000
DTEND;TZID=America/New_York:20241009T110000
DTSTAMP:20260421T180832
CREATED:20240715T004108Z
LAST-MODIFIED:20241004T232729Z
UID:10002720-1728468000-1728471600@wpengine.mountainbizworks.org
SUMMARY:CANCELLED - Orientation Session (Virtual)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual-9/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241002T180000
DTEND;TZID=America/New_York:20241002T190000
DTSTAMP:20260421T180832
CREATED:20240715T003001Z
LAST-MODIFIED:20240926T135303Z
UID:10002719-1727892000-1727895600@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (AVL - In Person) - RESCHEDULED from 9/26
DESCRIPTION:Due to inclement weather\, we have rescheduled the Sept 26th Orientation to Oct. 2nd.  Due to some participant’s schedules\, this has opened up some space and we are taking new registrations.   \nJoin us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-avl-in-person-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240926T110000
DTEND;TZID=America/New_York:20240926T130000
DTSTAMP:20260421T180832
CREATED:20240703T195326Z
LAST-MODIFIED:20240703T195326Z
UID:10002710-1727348400-1727355600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Financing Your First Hire
DESCRIPTION:Hiring your first employee or contract worker is a big milestone for a small business or solo-preneur. In this workshop we will talk about all the financial considerations involved with hiring. We’ll cover how to determine when or if you can afford it and what types of additional costs to plan for. We’ll also learn about payroll taxes\, employee benefits programs\, outsourcing payroll and time tracking.  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-financing-your-first-hire/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240925T110000
DTEND;TZID=America/New_York:20240925T130000
DTSTAMP:20260421T180832
CREATED:20240703T194844Z
LAST-MODIFIED:20240703T194844Z
UID:10002709-1727262000-1727269200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: How to Hire Your First Employee
DESCRIPTION:This is a class geared towards solo creatives who are doing it all on their own or with the help of contractors and are ready to build in more capacity by hiring their first employee.   \nJillian Wright\, PHR (she/her/hers) is a certified HR professional with over fifteen years of experience working in anti-racist\, anti-oppression centered people operations (aka HR) for non-profit and mission-driven workplaces. She started Begin Again HR to provide intentional\, inclusive HR support for value-driven companies that care deeply about their people. \nJillian’s passion for people-support and behavioral psychology in the workplace along with her deep personal commitment to social justice as a member of the queer community has fueled her desire to help leaders create workplaces where their people can shine. \n\nWhen she’s not working\, Jillian enjoys dancing\, hiking\, reading\, and building forts with her two energetic kiddos. 
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-hire-your-first-employee/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240918T130000
DTEND;TZID=America/New_York:20240918T150000
DTSTAMP:20260421T180832
CREATED:20240703T194645Z
LAST-MODIFIED:20240703T194645Z
UID:10002708-1726664400-1726671600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Retail and Booth Design - Creating Environments That Sell
DESCRIPTION:Discover secrets to designing compelling retail spaces and booths that captivate and engage customers. Perfect for retail professionals\, designers\, and business owners\, this workshop covers essential design principles\, optimizing customer flow\, and effective visual merchandising. Learn the latest trends and innovations to create engaging environments that drive sales. Join us for an interactive session and gain the skills to elevate your retail or booth design to the next level. \nKrystal Sokolis\, founder of Ophilya Handmade. earned a MFA in Accessory Design from the Savannah College of Art and Design in 2018. Expertise includes retail display\, merchandising\, and product design\, focusing on woodworking\, painting\, leatherwork\, and textiles. \nOphilya Handmade began with personalized accessories and now creates unique merchandising displays. All meant to enhance product visibility and customer engagement by transforming retail environments into visually appealing and engaging spaces.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-retail-and-booth-design/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20240913T100000
DTEND;TZID=America/Halifax:20240913T130000
DTSTAMP:20260421T180832
CREATED:20240728T215846Z
LAST-MODIFIED:20240904T154937Z
UID:10002724-1726221600-1726232400@wpengine.mountainbizworks.org
SUMMARY:Invested Course
DESCRIPTION:Securing funding is essential for fueling expansion\, innovation\, and sustainability. Whether you’re a startup seeking initial investment or an established business looking to scale\, navigating the capital landscape can be daunting. In our Invested Course\, we’ll review types of business capital (including debt\, equity\, and working capital) and how and when to use each. \nThe 5-session course will take place in person on the following Fridays: \n\nSeptember 13 – Session 1: 10 am – 1 pm\nSeptember 20 – Session 2: 10 am – 1 pm\nSeptember 27 – Session 3: 10 am – 1 pm\nOctober 4 – Session 4: 10 am – 1 pm\nOctober 11 – Session 5: 10 am – 1 pm\n\nKey Topics Include: \n\nUnderstanding the fundamentals of debt and equity financing.\nAssessing your business’s capital needs and financial readiness.\nExploring traditional and alternative sources of debt capital.\nLeveraging assets and collateral.\nEvaluating the pros and cons of raising investor capital.\nCrafting effective business valuations\, investment plans and investor pitches.\nNegotiating equity agreements and managing investor relations.\nExploring the importance of and different types of exit strategies.\n\nWhether you’re a solopreneur with a promising idea or a seasoned entrepreneur seeking growth opportunities\, this workshop will provide invaluable insights to help you navigate the complex landscape of small business funding. Join us and unlock the potential of your business with the right capital strategy. \nCourse participants will also have the opportunity to pitch their business at the capstone Mountain Raise event in November. \nRegister for the course. Thanks to the generous funding from the Minority Business Development Agency’s Capital Readiness grant\, the course fee is only $75 for the primary participant and $25 for additional participants from the same company.
URL:https://wpengine.mountainbizworks.org/event/invested-course-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Event,Invested,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240912T130000
DTEND;TZID=America/New_York:20240912T150000
DTSTAMP:20260421T180832
CREATED:20240703T194442Z
LAST-MODIFIED:20240703T194443Z
UID:10002707-1726146000-1726153200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Product Photography Best Practices with LOAM Marketing
DESCRIPTION:This workshop will focus on the components of successful promotional images and product photos. Whether participants have a DSLR camera or are using a smartphone\, they will walk away with a strategy to optimize their photography set up in their own studios.  \nBrady Connelly is a photographer from Baton Rouge\, Louisiana\, with a BFA in Studio Arts with a concentration in Photography from Louisiana State University. Brady has 9 years of photo and video experience and most recently worked for Toe River Arts and Penland School of Craft.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-product-photography-best-practices/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240910T100000
DTEND;TZID=UTC:20240910T130000
DTSTAMP:20260421T180832
CREATED:20240530T183136Z
LAST-MODIFIED:20240905T145012Z
UID:10002690-1725962400-1725973200@wpengine.mountainbizworks.org
SUMMARY:(FULL & CLOSED) Foundations Business Planning For Creatives Course (Virtual)
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a comprehensive business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nThis is part of the Craft Your Commerce Workshop Series Investing for Creatives.  \nRegistration\nComplete our online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-for-creatives-course/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Craft Your Commerce,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T180000
DTEND;TZID=America/New_York:20240909T190000
DTSTAMP:20260421T180832
CREATED:20240715T001624Z
LAST-MODIFIED:20240905T145230Z
UID:10002718-1725904800-1725908400@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual) FULL & CLOSED
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual-8/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T130000
DTEND;TZID=America/New_York:20240909T150000
DTSTAMP:20260421T180833
CREATED:20240703T194126Z
LAST-MODIFIED:20240703T194241Z
UID:10002706-1725886800-1725894000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Optimizing Your Web Presence with LOAM Marketing
DESCRIPTION:This seminar will define the main pillars of a successful website\, demystify SEO (search engine optimization)\, and explore best practices for setting up and maintaining a webshop. At the close of this segment\, seminar participants will have a clearer understanding of their next steps towards a vibrant online presence\, and the confidence to move forward with tips and tricks in their back pockets.  \nCami Leisk has over 10 years experience working in galleries\, museums\, and artists studios in various roles. She holds a BFA from Alfred University with a concentration in ceramics and glass. Most recently Cami worked for the Penland Gallery and the Jun Kaneko Studio.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-optimizing-your-web-presence/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240903T130000
DTEND;TZID=America/New_York:20240903T150000
DTSTAMP:20260421T180833
CREATED:20240703T193917Z
LAST-MODIFIED:20240703T193917Z
UID:10002705-1725368400-1725375600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Essential PR Skills for the Independent Artist
DESCRIPTION:Are you an independent artist looking to amplify your voice and connect with a wider audience? Join us for an empowering workshop with singer-songwriter and PR maven\, Hannah Kaminer\, designed to equip you with the essential public relations skills needed to elevate your career. \nHaving a strong PR strategy is just as important as creating great art. This workshop will provide you with practical tools and insider knowledge to effectively promote yourself\, engage with the media\, and build a loyal fanbase. \nWhat You Will Learn:\n\nCrafting Your Story: Learn how to develop a compelling artist narrative that resonates with your audience and sets you apart from the crowd.\nPress Kit Essentials: Understand the components of an effective electronic press kit (EPK) and how to create one that grabs attention.\nMedia Outreach: Get tips on how to pitch to blogs\, magazines\, and other media outlets\, including writing press releases that stand out.\nSocial Media Strategies: Discover how to leverage social media platforms to grow your following and engage with fans.\nBuilding Relationships: Learn the importance of networking and building relationships within the industry to create opportunities for collaboration and exposure.\nDIY PR Techniques: Gain insight into cost-effective PR strategies that you can implement on your own.\n\nHannah Kaminer is a celebrated singer-songwriter known for her heartfelt lyrics and engaging performances. With years of experience in both the music industry and public relations\, Hannah brings a unique perspective to PR for independent artists. She has successfully navigated the challenges of self-promotion and is passionate about sharing her knowledge to help fellow artists thrive.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-essential-pr-skills/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240822T110000
DTEND;TZID=America/New_York:20240822T130000
DTSTAMP:20260421T180833
CREATED:20240703T193653Z
LAST-MODIFIED:20240703T193653Z
UID:10002704-1724324400-1724331600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Pricing Your Work
DESCRIPTION:This workshop will be led by Deanna Lynch an experienced accountant with proven formulas for pricing. We will take into account website fees\, processing fees for POS systems\, time spent on promotional materials(ie. Instagram posting\, Facebook posting\, etc.)\, personal budgets to create a pricing structure that makes sense for the way you work. Pricing systems will be discussed in detail\, how to create appropriate pricing for retail\, wholesale and commissioned projects.  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-pricing-your-work/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240820T130000
DTEND;TZID=America/New_York:20240820T150000
DTSTAMP:20260421T180833
CREATED:20240703T193314Z
LAST-MODIFIED:20240703T193314Z
UID:10002703-1724158800-1724166000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Broaden Your Business with Wholesale
DESCRIPTION:Join Nanette Asbury for the Broaden Your Business with Wholesale workshop\, where she draws from her extensive experience as an artist-owned wholesale business and gallery owner. Nanette will provide invaluable insights into evaluating products\, assessing business readiness for retail partnerships\, and developing long-term relationships with retailers. Key topics include understanding wholesale basics\, creating effective pricing structures\, and mastering strategic planning. Participants will learn about determining product costs\, pricing competitively\, and negotiating terms with retailers. \nThe workshop also emphasizes building professional product catalogs\, utilizing online platforms\, and preparing for trade shows. Nanette will share tips on setting minimum order quantities\, refining products for profitability\, and maintaining excellent customer communication. \nNanette Asbury has been deeply involved in the handmade industry throughout her career\, primarily in the wholesale sector\, and has witnessed numerous changes over the years. Her extensive experience as a successful artist-owned wholesale business and gallery owner has given her a deep understanding of the needs of both artists and retailers. This understanding drove her to share her insights to nurture the growth of small businesses as her career evolved into the management side of the tradeshow world. For 15 years\, Nanette mentored small businesses through her involvement with the American Handcrafted annual tradeshow in Philadelphia. \nHer expertise in marketing\, social media management\, public relations\, graphic design\, and web design enables her to teach the importance of branding and compelling messaging. These skills are crucial for engaging audiences\, achieving brand recognition\, and attracting retailers\, thereby expanding the reach and following for an artist’s work. Currently\, Nanette coaches small businesses both independently and through Mountain BizWorks. She is the founder of Nanette Creative\, where she supports small businesses with marketing\, copywriting\, and digital media design. \nNanette’s career is marked by her commitment to continually enhancing her skills and embracing new challenges\, making her an invaluable asset to small businesses.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-broaden-your-business-wholesale/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240806T173000
DTEND;TZID=America/New_York:20240806T203000
DTSTAMP:20260421T180833
CREATED:20240517T160312Z
LAST-MODIFIED:20240517T160312Z
UID:10002681-1722965400-1722976200@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Course (Virtual)
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nRegistration\nComplete the online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-course-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240801T173000
DTEND;TZID=America/New_York:20240801T193000
DTSTAMP:20260421T180833
CREATED:20240703T200421Z
LAST-MODIFIED:20240703T200421Z
UID:10002711-1722533400-1722540600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Makers Mixer Fall 2024
DESCRIPTION:Join fellow artists and creatives from Western North Carolina for an informal\, in-person gathering. This relaxed networking event kicks off with a brief introduction and presentation\, offering a sneak peek into the upcoming Fall Craft Your Commerce workshop series. Enjoy an evening of socializing\, light bites\, and beverages. Meredith and Nora of Torched AVL will welcome us into their space with a small metals project for you to take home! Space is limited\, please register only if you plan to be there! \n\nFREE to attend – space is limited\, please register ONLY if you plan to attend. Please cancel if you will be unable to attend.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-makers-mixer-fall-2024/
LOCATION:Torched AVL\, 1056 Haywood Rd A\, Asheville\, NC\, 28806\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240801T100000
DTEND;TZID=America/New_York:20240801T110000
DTSTAMP:20260421T180833
CREATED:20240603T201402Z
LAST-MODIFIED:20240731T153956Z
UID:10002692-1722506400-1722510000@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual) - CLOSED
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Manager\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual-7/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240712T100000
DTEND;TZID=America/New_York:20240712T123000
DTSTAMP:20260421T180833
CREATED:20240510T170525Z
LAST-MODIFIED:20240510T170525Z
UID:10002671-1720778400-1720787400@wpengine.mountainbizworks.org
SUMMARY:Financial Series (Virtual)
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports.  \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of accounting software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions.  \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-virtual-4/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240709T100000
DTEND;TZID=America/New_York:20240709T110000
DTSTAMP:20260421T180833
CREATED:20240510T173535Z
LAST-MODIFIED:20240703T161434Z
UID:10002680-1720519200-1720522800@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (AVL - In Person) - FULL
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-avl-in-person/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240702T173000
DTEND;TZID=America/New_York:20240702T200000
DTSTAMP:20260421T180833
CREATED:20240426T191512Z
LAST-MODIFIED:20240617T144941Z
UID:10002678-1719941400-1719950400@wpengine.mountainbizworks.org
SUMMARY:Marketing & Branding Essentials Course (Virtual)
DESCRIPTION:You have a product or a service to sell. You are ready to tell the world about it. But\, how? With so many ways to market your business\, it can be overwhelming to a small business owner to select and create a marketing strategy that is both effective and affordable.  \nJoin marketing and branding expert Murphy Funkhouser\, owner of BrandStage Consulting\, for this 6-week ccourse on the basic principles of branding (establishing market comprehension and affinity for your business) and marketing (which tools to use to attract and convert customers). The course will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy\, social media messaging and aesthetic. You will walk away from this class with tangible tools you can use to market your business today and to\, eventually\, become an enduring and memorable brand! This class is ideal for new business owners or for business owners who have only a rudimentary understanding of how to market their product or service. \nThis course is best for:\n \n1) Businesses that have an established/well-formulated business model or concept\n2) Businesses that are ready to bring their product to market\n3) Businesses that are ready to learn the basics of marketing and branding to formulate a practical (and tactical!) marketing plan\n4) Strongly Recommended but Not Required: Completion of Foundations Course or some business coaching before signing up for the course\n 
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20240628T133000
DTEND;TZID=America/Halifax:20240628T160000
DTSTAMP:20260421T180833
CREATED:20240520T200537Z
LAST-MODIFIED:20240628T165128Z
UID:10002683-1719581400-1719590400@wpengine.mountainbizworks.org
SUMMARY:Invested Course - CLOSED
DESCRIPTION:Securing funding is essential for fueling expansion\, innovation\, and sustainability. Whether you’re a startup seeking initial investment or an established business looking to scale\, navigating the capital landscape can be daunting. In our Invested Course\, we’ll review types of business capital (including debt\, equity\, and working capital) and how and when to use each. \nThe 5-session course will take place via Zoom on the following Fridays: \n\nJune 28 – Session 1: 1:30-4pm\nJuly 5– Session 2: 1:30-4pm\nJune 12 – Session 3: 1:30-4pm\nJune 19 – Session 4: 1:30-4pm\nJune 26 – Session 5: 1:30-4pm\n\nKey Topics Include: \n\nUnderstanding the fundamentals of debt and equity financing.\nAssessing your business’s capital needs and financial readiness.\nExploring traditional and alternative sources of debt capital.\nLeveraging assets and collateral.\nEvaluating the pros and cons of raising investor capital.\nCrafting effective business valuations\, investment plans and investor pitches.\nNegotiating equity agreements and managing investor relations.\nExploring the importance of and different types of exit strategies.\n\nWhether you’re a solopreneur with a promising idea or a seasoned entrepreneur seeking growth opportunities\, this workshop will provide invaluable insights to help you navigate the complex landscape of small business funding. Join us and unlock the potential of your business with the right capital strategy. \nCourse participants will also have the opportunity to pitch their business at the capstone Mountain Raise event in November. \nRegister for the course. Thanks to the generous funding from the Minority Business Development Agency’s Capital Readiness grant\, the course fee is only $75 for the primary participant and $25 for additional participants from the same company.
URL:https://wpengine.mountainbizworks.org/event/invested-course/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Event,Invested,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240607T100000
DTEND;TZID=America/New_York:20240607T120000
DTSTAMP:20260421T180833
CREATED:20240424T175128Z
LAST-MODIFIED:20240516T155318Z
UID:10002676-1717754400-1717761600@wpengine.mountainbizworks.org
SUMMARY:Intro to Invested
DESCRIPTION:Welcome to our Intro to Invested class! This two hour session will review the Invested 5-week course\, what is covered\, and who should participate. We’ll dive into the essentials of acquiring capital for your small business ventures. Whether you’re launching a startup or looking to expand an existing business\, understanding the ins and outs of capital acquisition is crucial for success. \nCovered in this class are: \nIntroduction to Small Business Capital \n\n We’ll start by defining what small business capital is and why it’s essential for the growth and sustainability of your business.\n We will review the various types of capital from debt\, equity\, working capital\, and grants funding.\n We’ll cover the pros and cons of each type of capital and determine which option best aligns with your business goals and financial needs.\n\nSources of Funding \n\nExplore the various sources of funding available to small businesses\, including traditional banks\, CDFIs\, online lenders\, venture capitalists\, angel investors\, crowdfunding platforms\, friends & family\, retained earnings\, and government grants.\nEvaluate the pros and cons of each funding source and determine which option best aligns with your business goals and financial needs.\n\nPreparing for Funding \n\nDiscover the key elements investors and lenders look for when considering funding opportunities\, such as a solid business concept\, market research\, financial projections\, and a well-defined growth strategy.\nLearn the components of a compelling pitch/proposal to effectively communicate your business idea and attract investor or debt funding. \n\n  \nIn partnership with:
URL:https://wpengine.mountainbizworks.org/event/intro_to_invested/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Invested,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240604T100000
DTEND;TZID=America/New_York:20240604T110000
DTSTAMP:20260421T180833
CREATED:20240426T183039Z
LAST-MODIFIED:20240426T183039Z
UID:10002677-1717495200-1717498800@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual-6/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
END:VCALENDAR