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DTSTART;TZID=America/New_York:20240417T093000
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DTSTAMP:20260425T092837
CREATED:20240209T010926Z
LAST-MODIFIED:20240312T184533Z
UID:10002654-1713346200-1713355200@wpengine.mountainbizworks.org
SUMMARY:Marketing & Branding Essentials (Virtual)
DESCRIPTION:You have a product or a service to sell. You are ready to tell the world about it. But\, how? With so many ways to market your business\, it can be overwhelming to a small business owner to select and create a marketing strategy that is both effective and affordable.  \nJoin marketing and branding expert Murphy Funkhouser\, owner of BrandStage Consulting\, for this 6-week master class on the basic principles of branding (establishing market comprehension and affinity for your business) and marketing (which tools to use to attract and convert customers). The class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy\, social media messaging and aesthetic. You will walk away from this class with tangible tools you can use to market your business today and to\, eventually\, become an enduring and memorable brand! This class is ideal for new business owners or for business owners who have only a rudimentary understanding of how to market their product or service. \nThis course is best for:\n \n1) Businesses that have an established/well formulated business model or concept\n2) Businesses that are ready to bring their product to market\n3) Businesses that are ready to learn the basics of marketing and branding in order to formulate a practical (and tactical!) marketing plan\n4) Strongly Recommended but Not Required: Completion of Foundations Course or some business coaching prior to signing up for course\n 
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-avl-office/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Course,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240411T100000
DTEND;TZID=America/New_York:20240411T110000
DTSTAMP:20260425T092837
CREATED:20240209T002707Z
LAST-MODIFIED:20240410T155549Z
UID:10002652-1712829600-1712833200@wpengine.mountainbizworks.org
SUMMARY:CLOSED Orientation Session (Virtual)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual-4/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240409T130000
DTEND;TZID=America/New_York:20240409T150000
DTSTAMP:20260425T092837
CREATED:20240215T175803Z
LAST-MODIFIED:20240227T204400Z
UID:10002656-1712667600-1712674800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Copyright and Licensing for Artists
DESCRIPTION:Licensing is a dynamic and lucrative field that allows artists to expand the reach of their creativity while safeguarding their intellectual property. This presentation delves into the intricacies of copyright for creatives seeking to harness the power of licensing agreements. \nWe will cover the fundamentals of copyright\, licensing\, fair use\, payment and royalty schemes\, and examine how different choices can impact your career and income potential. \nParticipants will gain insights into the key elements of a successful licensing agreement\, including defining scope\, territory\, duration\, and royalties. We will provide real-world case studies and practical tips for negotiating fair and beneficial licensing terms. Attendees will leave with a clear understanding of leveraging licensing as a powerful tool for artistic expression and financial success. \nWhether you are an established artist looking to diversify your income streams or an emerging talent seeking to protect your creative assets\, this presentation will equip you with the knowledge and strategies.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-copyright-and-licensing-for-artists/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240409T080000
DTEND;TZID=America/New_York:20240509T170000
DTSTAMP:20260425T092837
CREATED:20240215T175322Z
LAST-MODIFIED:20240227T204502Z
UID:10002662-1712649600-1715274000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Spring 2024 All Access Pass
DESCRIPTION:Spring 24 All Access Pass: $50 \nThe All Access Pass registers you for all 6 of the Spring Series workshops below. \n\nCopyright and Licensing for Artists\nCanva for Creatives\nGrant Writing for Artists\nClient Relationships and Navigating Sticky Client Situations\nAI for Creatives\nSales for Introverted Creatives\n\nTo view info on all workshops\, click here.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-spring-2024-all-access-pass/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240329T100000
DTEND;TZID=America/New_York:20240329T123000
DTSTAMP:20260425T092837
CREATED:20240104T181303Z
LAST-MODIFIED:20240104T181303Z
UID:10002646-1711706400-1711715400@wpengine.mountainbizworks.org
SUMMARY:Financial Series (Virtual)
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports.  \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of accounting software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions.  \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-virtual-2/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T173000
DTEND;TZID=America/New_York:20240320T203000
DTSTAMP:20260425T092837
CREATED:20240306T180414Z
LAST-MODIFIED:20240320T180939Z
UID:10002669-1710955800-1710966600@wpengine.mountainbizworks.org
SUMMARY:Fundaciones Planeación de Negocios
DESCRIPTION:Planifique\, crezca y administre su negocio con nuestro curso de planeación de negocios\, Fundaciones! \nFecha: La clase se reunirá todos los miércoles a partir del 20 de marzo. \nHora: 5:30 pm – 8:30 pm \nUbicación:  Hola Carolina 801 4th avenue East Hendersonville NC 28792 \nPrecio del Curso\nEl costo del curso es de $225 dólares; Tenemos algunas becas parciales que están disponibles para las personas que necesitan ayuda. Se requiere de un depósito mínimo de 50% del total al momento de la inscripción para reservar su lugar. Hay disponibilidad de proporcionarle un plan de pago si su situación lo requiere. Le enviaremos un correo electrónico con instrucciones para saber cuales son los siguientes pasos. Esperamos que aproveche esta oportunidad y no deje que el dinero sea un obstáculo para ser parte de la clase de Fundaciones.  \nEn Mountain Bizwork\, valoramos las conexiones y relaciones humanas que se desarrollan a través de conocerlo y comprender mejor su negocio y situación actual. Se incluirá un enlace de pago en su correo electrónico de confirmación\, pero también le invitamos a que se comunique con nosotros a través de correo electrónico o llamarnos directamente. \n \nInformación de Becas\nSi vive en la ciudad de Asheville o en el WNC rural y tiene ingresos bajos a moderados\, puede calificar para una beca. Complete el formulario de registro en línea y acceda a la solicitud de beca dentro del formulario. Cada clase tiene un número limitado de becas disponibles por orden de llegada.  \n \nHorario de Clase\nSi no tiene acceso a una computadora\, Mountain BizWorks puede prestarle una computadora portátil para la clase. Para solicitar una computadora portátil\, envíe un correo electrónico jenny@mountainbizworks.org \nNos reuniremos el mismo día y hora puntual a las 5:30 PM. Favor de llegar temprano cada semana durante seis semanas. Se recomienda asistir a todas las clases para no quedarse atrás en ninguno de los materiales.  \nLa 1era sesión de Fundaciones es requerida\, pero si tiene un conflicto de horario en el que perderá cualquier otra clase\, requerimos que nos avise con tiempo. Avísale a Jenny. Si pierde alguna clase le apoyaremos con enviarle el material de la sesión para que en su tiempo individual pueda ponerse al tanto de las tareas y esté listo en la siguiente sesión. \n 
URL:https://wpengine.mountainbizworks.org/event/fundaciones-planeacion-de-negocios-cupo-completo/
LOCATION:Hola Carolina\, 801 4th avenue\, East Hendersonville\, NC\, 28792
CATEGORIES:Course,En Espanol,Event,Fundaciones,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240314T173000
DTEND;TZID=America/New_York:20240314T200000
DTSTAMP:20260425T092837
CREATED:20240112T170644Z
LAST-MODIFIED:20240306T182935Z
UID:10002648-1710437400-1710446400@wpengine.mountainbizworks.org
SUMMARY:Herramientas Financieras - En Persona
DESCRIPTION:Aproveche un pase de serie financiera con descuento\nNuestra serie financiera se compone de dos clases que cubren de manera integral las habilidades y herramientas financieras básicas que todo emprendedor necesita para iniciar y administrar un negocio exitoso. \n \nClases incluidas en la Serie Financiera: \nHerramientas Financieras\, marzo 14 + 21 de marzo – Herramientas financieras le presentará las herramientas para comprender los conceptos básicos de las finanzas comerciales para que pueda tomar decisiones informadas sobre cómo organizar y administrar las finanzas de su empresa. Los temas discutidos son mantenimiento de registros; teneduría de libros; contabilidad; crear\, comprender y utilizar estados e informes financieros. \n  \nIntroducción a QuickBooks\, 28 de marzo – Esta clase brinda una descripción general de QuickBooks y los diferentes niveles de suscripción\, y le enseñará cómo navegar por el tablero y explorar la función de informes para generar informes que se pueden personalizar según sus necesidades. Cuando complete esta clase\, conocerá las mejores maneras de moverse\, ingresar transacciones diarias\, obtener la información que necesita de QuickBooks y poderosas herramientas de informes que ayudarán a su empresa a tomar buenas decisiones.  \n  \nUn pase de serie financiera: $60
URL:https://wpengine.mountainbizworks.org/event/herramientas-financieras-en-persona-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Course,En Espanol,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240314T100000
DTEND;TZID=America/New_York:20240314T123000
DTSTAMP:20260425T092837
CREATED:20240304T204952Z
LAST-MODIFIED:20240304T204952Z
UID:10002668-1710410400-1710419400@wpengine.mountainbizworks.org
SUMMARY:Procurement & Contracting 101 Workshop
DESCRIPTION:Ever thought about how landing the right contracts could boost your business? Procurement is more than just sourcing suppliers and purchasing goods or services—it’s your ticket to becoming a go-to supplier and unlocking new growth. Many entrepreneurs of color and underrepresented business owners miss out on the vast potential of procurement and contracting opportunities\, thinking it’s not for them. We’re here to change that perspective!
URL:https://wpengine.mountainbizworks.org/event/procurement2024/
LOCATION:Hatch Innovation Hub\, 45 S French Broad Avenue\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240307T093000
DTEND;TZID=UTC:20240307T123000
DTSTAMP:20260425T092837
CREATED:20231207T041225Z
LAST-MODIFIED:20240228T200841Z
UID:10002382-1709803800-1709814600@wpengine.mountainbizworks.org
SUMMARY:FULL & CLOSED Foundations Business Planning Class (Virtual)
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-virtual-2/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240305T173000
DTEND;TZID=UTC:20240305T203000
DTSTAMP:20260425T092837
CREATED:20231212T214048Z
LAST-MODIFIED:20240102T165457Z
UID:10002643-1709659800-1709670600@wpengine.mountainbizworks.org
SUMMARY:Farm4Business Class (Virtual)
DESCRIPTION:Grow your agri-business with confidence! Everything you need to know from business planning to funding\, financial recordkeeping\, operations\, employees\, marketing\, and certifications. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.   We will follow up with you within a few days.  You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/farm4business-class-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Appalachian Grown Farm Business Initiative,Course,Learn,Local Food & Farming Initiatives,Online,Online Learning,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240227T093000
DTEND;TZID=UTC:20240227T123000
DTSTAMP:20260425T092837
CREATED:20231207T042329Z
LAST-MODIFIED:20240222T194848Z
UID:10002383-1709026200-1709037000@wpengine.mountainbizworks.org
SUMMARY:FULL & CLOSED Foundations Business Planning Class (In-Person)
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nFor questions\, contact Holly Rivers\, holly@mountainbizworks.org.  \nRegistration\nComplete our online registration form to hold your seat in the course of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-in-person-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Course,Foundations Business Planning,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240226T173000
DTEND;TZID=America/New_York:20240226T183000
DTSTAMP:20260425T092837
CREATED:20231211T193529Z
LAST-MODIFIED:20240209T001338Z
UID:10002642-1708968600-1708972200@wpengine.mountainbizworks.org
SUMMARY:FULL & CLOSED - Orientation Session (In-Person)
DESCRIPTION:Join us for an interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-10/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Learn,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240220T140000
DTEND;TZID=America/New_York:20240220T170000
DTSTAMP:20260425T092837
CREATED:20240122T204005Z
LAST-MODIFIED:20240122T215528Z
UID:10002650-1708437600-1708448400@wpengine.mountainbizworks.org
SUMMARY:NC IDEA Grant Application Hack-a-Thon
DESCRIPTION:We’re hosting a NC IDEA Grant Application Hack-a-Thon to help aspiring grantees with your applications. Local experts will gather to roll up their sleeves and delve into your application alongside you! \nAbout NC IDEA Grants: If you’re ready to take your business to new heights\, secure non-dilutive funding\, and engage in transformative programming\, don’t miss the NC IDEA Spring 2024 Grant Cycle. Grants include #MICRO ($10k) and #SEED ($50k). Click here for all the details on the NC IDEA website.
URL:https://wpengine.mountainbizworks.org/event/nc-idea-grant-application-hack-a-thon/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:In-Person,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240213T173000
DTEND;TZID=UTC:20240213T203000
DTSTAMP:20260425T092837
CREATED:20231110T195451Z
LAST-MODIFIED:20240327T185824Z
UID:10002378-1707845400-1707856200@wpengine.mountainbizworks.org
SUMMARY:FULL & CLOSED Foundations Business Planning Class (Virtual)
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-27/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240212T173000
DTEND;TZID=America/New_York:20240212T200000
DTSTAMP:20260425T092837
CREATED:20231207T033449Z
LAST-MODIFIED:20231207T035329Z
UID:10002381-1707759000-1707768000@wpengine.mountainbizworks.org
SUMMARY:Financial Series (Virtual)
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports.  \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of accounting software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions.  \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-virtual/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240209
DTEND;VALUE=DATE:20240210
DTSTAMP:20260425T092837
CREATED:20231213T201537Z
LAST-MODIFIED:20240202T161838Z
UID:10002644-1707436800-1707523199@wpengine.mountainbizworks.org
SUMMARY:ScaleUp Application Deadline
DESCRIPTION:ScaleUp is an intensive cohort-based program for existing WNC small businesses with strong growth potential. ScaleUp provides mentorship\, management training\, growth capital connections\, and other critical resources to help companies achieve sustained growth and contribute to the small business-led economic development of our WNC communities. Apply by 2/9/24!
URL:https://wpengine.mountainbizworks.org/event/scaleup-application-deadline/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,ScaleUp
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240207T093000
DTEND;TZID=America/New_York:20240207T120000
DTSTAMP:20260425T092837
CREATED:20231025T195739Z
LAST-MODIFIED:20240131T213057Z
UID:10002372-1707298200-1707307200@wpengine.mountainbizworks.org
SUMMARY:FULL & CLOSED Marketing & Branding Essentials (Virtual)
DESCRIPTION:You have a product or a service to sell. You are ready to tell the world about it. But\, how? With so many ways to market your business\, it can be overwhelming to a small business owner to select and create a marketing strategy that is both effective and affordable.  \nJoin marketing and branding expert Murphy Funkhouser\, owner of BrandStage Consulting\, for this 6-week master class on the basic principles of branding (establishing market comprehension and affinity for your business) and marketing (which tools to use to attract and convert customers). The class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy\, social media messaging and aesthetic. You will walk away from this class with tangible tools you can use to market your business today and to\, eventually\, become an enduring and memorable brand! This class is ideal for new business owners or for business owners who have only a rudimentary understanding of how to market their product or service. \nThis course is best for:\n \n1) Businesses that have an established/well formulated business model or concept\n2) Businesses that are ready to bring their product to market\n3) Businesses that are ready to learn the basics of marketing and branding in order to formulate a practical (and tactical!) marketing plan\n4) Strongly Recommended but Not Required: Completion of Foundations Course or some business coaching prior to signing up for course\n 
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-5/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240125T173000
DTEND;TZID=UTC:20240125T203000
DTSTAMP:20260425T092837
CREATED:20231024T220243Z
LAST-MODIFIED:20231207T161531Z
UID:10002370-1706203800-1706214600@wpengine.mountainbizworks.org
SUMMARY:FULL & CLOSED - Foundations Business Planning Class (In-Person)
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nFor questions\, contact Holly Rivers\, holly@mountainbizworks.org.  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-in-person/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Foundations Business Planning,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240124T173000
DTEND;TZID=America/New_York:20240124T203000
DTSTAMP:20260425T092837
CREATED:20231117T185722Z
LAST-MODIFIED:20240116T153045Z
UID:10002379-1706117400-1706128200@wpengine.mountainbizworks.org
SUMMARY:Fundaciones Planeación de Negocios - Cupo completo
DESCRIPTION:Planifique\, crezca y administre su negocio con nuestro curso de planeación de negocios\, Fundaciones! \nFecha: La clase se reunirá todos los lunes a partir del 24 de enero. \nHora: 5:30 pm – 8:30 pm \nUbicación:  Oficina de Mountain BizWorks; 153 S. Lexington Ave.\, Asheville\, Carolina del Norte 28801 \nPrecio del Curso\nEl costo del curso es de $225 dólares; Tenemos algunas becas parciales que están disponibles para las personas que necesitan ayuda. Se requiere de un depósito mínimo de 50% del total al momento de la inscripción para reservar su lugar. Hay disponibilidad de proporcionarle un plan de pago si su situación lo requiere. Le enviaremos un correo electrónico con instrucciones para saber cuales son los siguientes pasos. Esperamos que aproveche esta oportunidad y no deje que el dinero sea un obstáculo para ser parte de la clase de Fundaciones.  \nEn Mountain Bizwork\, valoramos las conexiones y relaciones humanas que se desarrollan a través de conocerlo y comprender mejor su negocio y situación actual. Se incluirá un enlace de pago en su correo electrónico de confirmación\, pero también le invitamos a que se comunique con nosotros a través de correo electrónico o llamarnos directamente. \n \nInformación de Becas\nSi vive en la ciudad de Asheville o en el WNC rural y tiene ingresos bajos a moderados\, puede calificar para una beca. Complete el formulario de registro en línea y acceda a la solicitud de beca dentro del formulario. Cada clase tiene un número limitado de becas disponibles por orden de llegada.  \n \nHorario de Clase\nSi no tiene acceso a una computadora\, Mountain BizWorks puede prestarle una computadora portátil para la clase. Para solicitar una computadora portátil\, envíe un correo electrónico jenny@mountainbizworks.org \nNos reuniremos el mismo día y hora puntual a las 5:30 PM. Favor de llegar temprano cada semana durante seis semanas. Se recomienda asistir a todas las clases para no quedarse atrás en ninguno de los materiales.  \nLa 1era sesión de Fundaciones es requerida\, pero si tiene un conflicto de horario en el que perderá cualquier otra clase\, requerimos que nos avise con tiempo. Avísale a Jenny. Si pierde alguna clase le apoyaremos con enviarle el material de la sesión para que en su tiempo individual pueda ponerse al tanto de las tareas y esté listo en la siguiente sesión. \n 
URL:https://wpengine.mountainbizworks.org/event/fundaciones-planeacion-de-negocios-7/
LOCATION:Unete\, 55 Adams Hill Rd\, Asheville\, NC\, 28806\, United States
CATEGORIES:Course,En Espanol,Event,Fundaciones,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240123T100000
DTEND;TZID=America/New_York:20240123T110000
DTSTAMP:20260425T092837
CREATED:20231031T201946Z
LAST-MODIFIED:20231031T201946Z
UID:10002376-1706004000-1706007600@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (In-Person)
DESCRIPTION:Join us for an interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-9/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Learn,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240116T173000
DTEND;TZID=America/New_York:20240116T200000
DTSTAMP:20260425T092837
CREATED:20231101T182611Z
LAST-MODIFIED:20240104T180446Z
UID:10002377-1705426200-1705435200@wpengine.mountainbizworks.org
SUMMARY:Financial Series (In Person)
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports.  \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of online software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions.  \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/intro-to-business-financials/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Event,Financial Series,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240109T093000
DTEND;TZID=UTC:20240109T123000
DTSTAMP:20260425T092837
CREATED:20231024T212035Z
LAST-MODIFIED:20240105T215918Z
UID:10002368-1704792600-1704803400@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Class (Virtual) - FULL & CLOSED
DESCRIPTION:Our Foundations business planning class helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the class\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nFor questions\, contact Holly Rivers holly@mountainbizworks.org. \n  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-virtual/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Course,Event,Foundations Business Planning,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240104T180000
DTEND;TZID=America/New_York:20240104T190000
DTSTAMP:20260425T092837
CREATED:20231031T185037Z
LAST-MODIFIED:20231031T201636Z
UID:10002375-1704391200-1704394800@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-virtual/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231215T100000
DTEND;TZID=America/New_York:20231215T123000
DTSTAMP:20260425T092837
CREATED:20230712T195841Z
LAST-MODIFIED:20231108T022004Z
UID:10002352-1702634400-1702643400@wpengine.mountainbizworks.org
SUMMARY:Intro to QuickBooks
DESCRIPTION:This class is the second in our Financial Series.  \nIntro to QuickBooks Online class is designed for those that have little to no experience with QuickBooks Online in recent years. This class meets one time for 2.5 instructional hours total. \nIn this course you will gain an overview of QuickBooks and the different subscription levels\, learn how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. You’ll learn the best ways to get around\, enter day-to-day transactions\, get the information you need out of QuickBooks\, and powerful report tools that’ll help your business make good decisions. \nThis is a virtual class that will take place via Zoom. Videoconferencing details will be sent upon registration.  \nClass Price: $25  \nDate: Friday\, December 15th \nTime: 10:00 am – 12:30 pm \nWe strongly recommend taking the Financial Tools Class as a pre-requisite to the Intro to QuickBooks Online class. Take advantage of a Series Pass to attend both Financial Tools and QuickBooks Online for a discount. \nFollowing this class\, you can get tailored support via Mountain BizWorks’ one-on-one Business Coaching services.
URL:https://wpengine.mountainbizworks.org/event/intro-to-quickbooks-6/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Financial Series,Online,Quickbooks
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231212T180000
DTEND;TZID=America/New_York:20231212T190000
DTSTAMP:20260425T092837
CREATED:20231011T005534Z
LAST-MODIFIED:20231024T192003Z
UID:10002367-1702404000-1702407600@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual)
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-50/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231201T100000
DTEND;TZID=America/New_York:20231201T123000
DTSTAMP:20260425T092837
CREATED:20230621T144722Z
LAST-MODIFIED:20231130T162201Z
UID:10002340-1701424800-1701433800@wpengine.mountainbizworks.org
SUMMARY:Financial Series - CLOSED
DESCRIPTION:Take advantage of a discounted Financial Series Pass.\nOur Financial Series is made up of two classes that comprehensively cover the basic financial skills and tools that every entrepreneur needs to start and run a successful business. \n \nClasses included in the Financial Series:\nFinancial Tools\, Dec 1 + Dec 8 – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports.  \nIntro to QuickBooks Online\, Dec 15– this class provides an overview of QuickBooks and the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of QuickBooks\, and powerful report tools that’ll help your business make good decisions.  \nFinancial Series Pass: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-18/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231201T100000
DTEND;TZID=America/New_York:20231201T123000
DTSTAMP:20260425T092837
CREATED:20221120T190043Z
LAST-MODIFIED:20231130T164405Z
UID:10002058-1701424800-1701433800@wpengine.mountainbizworks.org
SUMMARY:Financial Tools - CLOSED
DESCRIPTION:This 2-Day class is the first in our Financial Series.  \nFinancial Tools will introduce you to the basic financial management principles that all small business owners should know. Participants will walk away with the tools to understand the basics of business finance so they can make informed decisions on how to organize and manage their business finances.  Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports. \nClass will be held virtually via videoconferencing platform\, and be held over two sessions in two weeks\, for a total of 5 hours of training. \nClass Price: $50  \nDates:\nDay 1 – Friday\, Dec 1 \nDay 2 – Friday\, Dec 8 \nTime: 10:00 AM – 12:30 PM \nThis is a virtual class that will take place via Zoom. Videoconferencing details will be sent upon registration. Please email holly@mountainbizworks.org with any questions or concerns. \nWe recommend following up the Financial Tools Class with the Intro to QuickBooks Online class. Take advantage of a Financial Series Pass to attend both Financial Tools and QuickBooks Online for a discount. \n 
URL:https://wpengine.mountainbizworks.org/event/financial-tools-12/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Course,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231128T100000
DTEND;TZID=America/New_York:20231128T110000
DTSTAMP:20260425T092837
CREATED:20231010T144424Z
LAST-MODIFIED:20231127T181149Z
UID:10002363-1701165600-1701169200@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (Virtual) - Closed
DESCRIPTION:Join us for an information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-49/
LOCATION:153 South Lexington Ave\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,Learn,Online,Orientation Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231108T170000
DTEND;TZID=America/New_York:20231108T200000
DTSTAMP:20260425T092837
CREATED:20230712T193136Z
LAST-MODIFIED:20231025T200252Z
UID:10002351-1699462800-1699473600@wpengine.mountainbizworks.org
SUMMARY:Alpine
DESCRIPTION:The Alpine Course is designed to support founders of businesses that have been operating for at least one year.\n\n \nAlpine will give you the opportunity to explore your options by assessing where you have been through financial\, marketing and customer analytics along with revisiting your mission\, vision\, and values\, as well as peer to peer support. This course will help you ideate new ways of doing business\, create a deep understanding of your financials and what they mean\, and examine your customer segment through a variety of exercises and conversations. We will re-connect with your why and help you imagine new short and long term goals to grow and sustain your business.\n \nDuring this 5-week course provides\, you will get up and out of your day-to-day operations and regain an aerial perspective of where you have been\, where you are now\, and where your business is headed in a peer-to-peer learning environment.\n\n \nThis course will build on the core concepts of our popular Foundations Business Planning course while also assisting entrepreneurs in determining whether our ScaleUp WNC program may be a good fit for them in the future.  \n\n \n 
URL:https://wpengine.mountainbizworks.org/event/alpine-4/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Alpine,Class,Course,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231108T100000
DTEND;TZID=America/New_York:20231108T110000
DTSTAMP:20260425T092837
CREATED:20231010T174718Z
LAST-MODIFIED:20231023T203617Z
UID:10002364-1699437600-1699441200@wpengine.mountainbizworks.org
SUMMARY:Orientation Session (In-Person) - FULL
DESCRIPTION:Join us for an interactive information session to discover what resources are available at Mountain BizWorks that will help you start\, grow\, and thrive in your business. Hosted by our Learning Program Coordinator\, Holly Rivers\, this session is a great opportunity to learn more about Mountain BizWorks’ small business lending and learning programs. 
URL:https://wpengine.mountainbizworks.org/event/orientation-session-in-person-8/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Event,In-Person,Learn,Orientation Session
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
END:VCALENDAR