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DTSTART;TZID=America/New_York:20250310T173000
DTEND;TZID=America/New_York:20250310T200000
DTSTAMP:20260421T122730
CREATED:20250110T211626Z
LAST-MODIFIED:20250319T171406Z
UID:10002772-1741627800-1741636800@wpengine.mountainbizworks.org
SUMMARY:Financial Series
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports. \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of online software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions. \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-avl/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Course,Event,Financial Series,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T140000
DTEND;TZID=America/New_York:20250305T170000
DTSTAMP:20260421T122730
CREATED:20250225T164526Z
LAST-MODIFIED:20250225T164526Z
UID:10002779-1741183200-1741194000@wpengine.mountainbizworks.org
SUMMARY:Focused Grant Writing for Creatives and Arts-Affiliated Organizations
DESCRIPTION:Join Tanya Ledford of The Grant Guides for a hands-on workshop at the Center for Craft. Tanya will help demystify the application process for two key arts grants: the Arts AVL Arts Business Grant (due March 14\, 2025) and the South Arts Artist Grant (opening March 19\, 2025). In this focused session\, you’ll learn best practices for staying organized\, crafting clear and compelling applications\, and ethically leveraging AI tools like ChatGPT. The workshop will conclude with a dedicated work session\, where you’ll have time to apply what you’ve learned\, ask questions\, and receive personalized guidance—ensuring you leave with confidence and a stronger proposal.
URL:https://wpengine.mountainbizworks.org/event/focused-grant-writing-for-creatives-and-arts-affiliated-organizations/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250225T180000
DTEND;TZID=America/New_York:20250225T203000
DTSTAMP:20260421T122730
CREATED:20240709T000825Z
LAST-MODIFIED:20241216T181632Z
UID:10002713-1740506400-1740515400@wpengine.mountainbizworks.org
SUMMARY:Marketing & Branding Essentials Course
DESCRIPTION:Ready to Market Your Business? Start Here! \nYou’ve got a product or service you’re excited to share with the world—but how do you get the word out? With so many marketing options available\, it can feel overwhelming to create a strategy that’s both effective and affordable. \nJoin us for a 6-week course that will help you master the basics of branding and marketing. Together\, we’ll explore the fundamentals of: \n\nBranding: Build recognition and trust by establishing a strong identity and creating a connection with your audience.\nMarketing: Learn which tools and strategies will attract\, engage\, and convert customers effectively.\n\nThis course includes interactive\, hands-on exercises to help you: \n\nDevelop a marketing plan tailored to your business.\nCraft website copy that captures your message.\nCreate engaging social media content and refine your brand’s aesthetic.\n\nBy the end of this course\, you’ll walk away with actionable tools to market your business confidently today—and a roadmap to grow into an enduring\, memorable brand! \nThis course is perfect for: \n\nBusiness owners with an established concept or business model.\nEntrepreneurs ready to bring their product or service to market.\nAnyone eager to learn the essentials of marketing and branding while creating a practical\, tactical marketing plan.\n\nRecommended but not required: Completion of our Foundations Course or prior business coaching.
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-course-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250221T110000
DTEND;TZID=America/New_York:20250221T130000
DTSTAMP:20260421T122730
CREATED:20250130T174327Z
LAST-MODIFIED:20250130T174327Z
UID:10002774-1740135600-1740142800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect: Website Framework and Best Practices with Cami Leisk
DESCRIPTION:This 2-hour session with website strategist Cami Leisk will help you create a more effective and user-friendly website and ecommerce layout. Cami will cover key principles of navigation and website flow\, giving you a solid framework to design or redesign your online presence. \nThe session includes opportunities for partnered discussions\, where you’ll exchange ideas and gain clarity on what you want for your website. Whether you’re starting fresh or refining an existing site\, this workshop will equip you with practical tools to make your website work better for your business.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-website-framework-and-best-practices-with-cami-leisk/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250211T090000
DTEND;TZID=America/New_York:20250211T120000
DTSTAMP:20260421T122730
CREATED:20240812T140146Z
LAST-MODIFIED:20250416T200532Z
UID:10002725-1739264400-1739275200@wpengine.mountainbizworks.org
SUMMARY:Alpine
DESCRIPTION:The Alpine Course is designed to support founders of businesses that have been operating for at least one year.\n\n\nAlpine will give you the opportunity to explore your options by assessing where you have been through financial\, marketing and customer analytics along with revisiting your mission\, vision\, and values\, as well as peer to peer support. This course will help you ideate new ways of doing business\, create a deep understanding of your financials and what they mean\, and examine your customer segment through a variety of exercises and conversations. We will re-connect with your why and help you imagine new short and long term goals to grow and sustain your business.\n\nDuring this 6-week course\, you will get up and out of your day-to-day operations and regain an aerial perspective of where you have been\, where you are now\, and where your business is headed in a peer-to-peer learning environment.\n\n\nThis course will build on the core concepts of our popular Foundations Business Planning course while also assisting entrepreneurs in determining whether our ScaleUp WNC program may be a good fit for them in the future.
URL:https://wpengine.mountainbizworks.org/event/alpine-6/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Alpine,Class,Course,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250206
DTEND;VALUE=DATE:20250207
DTSTAMP:20260421T122730
CREATED:20241203T021132Z
LAST-MODIFIED:20241203T021132Z
UID:10002763-1738800000-1738886399@wpengine.mountainbizworks.org
SUMMARY:ScaleUp Application Deadline
DESCRIPTION:ScaleUp is an intensive cohort-based program for existing WNC small businesses with strong growth potential. ScaleUp provides mentorship\, management training\, growth capital connections\, and other critical resources to help companies achieve sustained growth and contribute to the small business-led economic development of our WNC communities. Apply by 2/6/25!
URL:https://wpengine.mountainbizworks.org/event/scaleup-application-deadline-2025/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,ScaleUp
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T130000
DTEND;TZID=America/New_York:20250129T140000
DTSTAMP:20260421T122730
CREATED:20250103T163321Z
LAST-MODIFIED:20250128T182413Z
UID:10002771-1738155600-1738159200@wpengine.mountainbizworks.org
SUMMARY:ScaleUp WNC Info Session
DESCRIPTION:Mountain BizWorks’ ScaleUp program is designed for existing companies that have been in business for around two years\, are growing fast and have a proven product/service that a growing market of customers want. If you are a founder who is focused and prepared to exponentially scale your business\, then ScaleUp is for you! Come to an info session to learn more!
URL:https://wpengine.mountainbizworks.org/event/scaleup-wnc-info-session-2/
CATEGORIES:Class,Event,Learn,Online,ScaleUp,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250115T180000
DTEND;TZID=America/New_York:20250115T190000
DTSTAMP:20260421T122730
CREATED:20250103T162650Z
LAST-MODIFIED:20250103T162650Z
UID:10002770-1736964000-1736967600@wpengine.mountainbizworks.org
SUMMARY:ScaleUp WNC Info Session
DESCRIPTION:Mountain BizWorks’ ScaleUp program is designed for existing companies that have been in business for around two years\, are growing fast and have a proven product/service that a growing market of customers want. If you are a founder who is focused and prepared to exponentially scale your business\, then ScaleUp is for you! Come to an info session to learn more!
URL:https://wpengine.mountainbizworks.org/event/scaleup-wnc-info-session/
CATEGORIES:Class,Event,Learn,Online,ScaleUp,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250107T180000
DTEND;TZID=America/New_York:20250107T203000
DTSTAMP:20260421T122730
CREATED:20241210T225829Z
LAST-MODIFIED:20241216T182153Z
UID:10002762-1736272800-1736281800@wpengine.mountainbizworks.org
SUMMARY:Come Back Stronger: Marketing Your Business Post-Disaster
DESCRIPTION:In the wake of a natural disaster\, businesses often face significant challenges\, including market disruption\, loss of customer engagement\, and shifts in customer needs. This workshop is designed to help small business owners navigate these challenges with practical strategies to rebuild\, rebrand (if needed)\, and come back even stronger. \nLed by Murphy Funkhouser\, an experienced marketing and brand strategist and Mountain BizWorks facilitator\, this 3-session workshop will provide actionable insights into overcoming market disruption while maintaining resilience and adaptability. Participants will learn how to assess market changes\, re-engage their audiences\, and implement innovative marketing strategies to rebuild value and visibility in their communities.
URL:https://wpengine.mountainbizworks.org/event/come-back-stronger-marketing-your-business-post-disaster-virtual/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Learn,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241213T113000
DTEND;TZID=America/New_York:20241213T123000
DTSTAMP:20260421T122730
CREATED:20241211T195355Z
LAST-MODIFIED:20241211T195355Z
UID:10002766-1734089400-1734093000@wpengine.mountainbizworks.org
SUMMARY:Support Service Calls for Creatives
DESCRIPTION:Each session provides valuable resources\, including updates on available grants\, loans\, and technical assistance. The agenda includes a grounding exercise followed by access to specialists—accountants\, e-commerce experts\, grant writers\, website designers\, marketing professionals\, and HR consultants—ready to answer your questions. These calls are designed to connect you with the support and recovery services your business needs to thrive.
URL:https://wpengine.mountainbizworks.org/event/support-service-calls-for-creatives/
CATEGORIES:Class,Craft Your Commerce,Event,Online,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241120T170000
DTEND;TZID=America/New_York:20241120T180000
DTSTAMP:20260421T122730
CREATED:20241107T194725Z
LAST-MODIFIED:20241107T194725Z
UID:10002749-1732122000-1732125600@wpengine.mountainbizworks.org
SUMMARY:Sesión Informativa Virtual Gratuita organizada por WNC Strong
DESCRIPTION:Únase a nosotros para conocer diversas oportunidades de financiamiento y recursos disponibles para pequeñas empresas afectadas por la tormenta en el oeste de Carolina del Norte. \nEsta sesión informativa ofrecerá una descripción general de varias subvenciones o becas para pequeñas empresas y sus requisitos de elegibilidad\, así como del programa de préstamos del Fondo de Recuperación Empresarial Helene y el programa de préstamos por desastre de la SBA. También compartiremos información sobre recursos y apoyo adicionales para pequeñas empresas. \nHabrá una presentación con oportunidades para preguntas y respuestas.
URL:https://wpengine.mountainbizworks.org/event/sesion-informativa-virtual-gratuita-organizada-por-wnc-strong-2/
CATEGORIES:Class,En Espanol,In-Person,Learn,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241120T120000
DTEND;TZID=America/New_York:20241120T130000
DTSTAMP:20260421T122730
CREATED:20241107T024053Z
LAST-MODIFIED:20241107T024053Z
UID:10002747-1732104000-1732107600@wpengine.mountainbizworks.org
SUMMARY:Information Session: WNC Strong Funding Opportunities & Resources for Small Businesses
DESCRIPTION:A Free Virtual Information Session hosted by WNC Strong \nJoin us to learn about various funding opportunities and resources for storm-affected small businesses in Western North Carolina. This information session will provide an overview of various small business grants and their eligibility requirements\, as well as the Helene Business Recovery Fund loan program\, and the SBA Disaster loan program. We will also share about additional resources and support for small businesses. \nThere will be a presentation with opportunities for Q&A.
URL:https://wpengine.mountainbizworks.org/event/information-session-wnc-strong-funding-opportunities-resources-for-small-businesses-2/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Online,Online Learning,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T170000
DTEND;TZID=America/New_York:20241113T180000
DTSTAMP:20260421T122730
CREATED:20241107T193947Z
LAST-MODIFIED:20241107T193947Z
UID:10002748-1731517200-1731520800@wpengine.mountainbizworks.org
SUMMARY:Sesión Informativa Virtual Gratuita organizada por WNC Strong
DESCRIPTION:Únase a nosotros para conocer diversas oportunidades de financiamiento y recursos disponibles para pequeñas empresas afectadas por la tormenta en el oeste de Carolina del Norte. \nEsta sesión informativa ofrecerá una descripción general de varias subvenciones o becas para pequeñas empresas y sus requisitos de elegibilidad\, así como del programa de préstamos del Fondo de Recuperación Empresarial Helene y el programa de préstamos por desastre de la SBA. También compartiremos información sobre recursos y apoyo adicionales para pequeñas empresas. \nHabrá una presentación con oportunidades para preguntas y respuestas.
URL:https://wpengine.mountainbizworks.org/event/sesion-informativa-virtual-gratuita-organizada-por-wnc-strong/
LOCATION:El Centro Hendersonville\, 508 N. Grove Street\, Hendersonville\, 28792\, United States
CATEGORIES:Class,En Espanol,In-Person,Learn,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T120000
DTEND;TZID=America/New_York:20241113T130000
DTSTAMP:20260421T122730
CREATED:20241107T023852Z
LAST-MODIFIED:20241107T023852Z
UID:10002746-1731499200-1731502800@wpengine.mountainbizworks.org
SUMMARY:Information Session: WNC Strong Funding Opportunities & Resources for Small Businesses
DESCRIPTION:A Free Virtual Information Session hosted by WNC Strong \nJoin us to learn about various funding opportunities and resources for storm-affected small businesses in Western North Carolina. This information session will provide an overview of various small business grants and their eligibility requirements\, as well as the Helene Business Recovery Fund loan program\, and the SBA Disaster loan program. We will also share about additional resources and support for small businesses. \nThere will be a presentation with opportunities for Q&A.
URL:https://wpengine.mountainbizworks.org/event/information-session-wnc-strong-funding-opportunities-resources-for-small-businesses/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Online,Online Learning,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241106T173000
DTEND;TZID=America/New_York:20241106T200000
DTSTAMP:20260421T122730
CREATED:20240926T153108Z
LAST-MODIFIED:20250708T144044Z
UID:10002741-1730914200-1730923200@wpengine.mountainbizworks.org
SUMMARY:Series Financieras - En Persona
DESCRIPTION:Nuestra serie financiera se compone de tres clases que cubren de manera integral las habilidades y herramientas financieras básicas que todo emprendedor necesita para iniciar y administrar un negocio exitoso. \n\nClases incluidas en la Serie Financiera: \nHerramientas Financieras\, miércoles 6 + 13 de noviembre – Herramientas financieras le presentará las herramientas para comprender los conceptos básicos de las finanzas comerciales para que pueda tomar decisiones informadas sobre cómo organizar y administrar las finanzas de su empresa. Los temas discutidos son mantenimiento de registros; teneduría de libros; contabilidad; crear\, comprender y utilizar estados e informes financieros. \n  \nIntroducción a QuickBooks\, miércoles 20 de noviembre – Esta clase brinda una descripción general de QuickBooks y los diferentes niveles de suscripción\, y le enseñará cómo navegar por el tablero y explorar la función de informes para generar informes que se pueden personalizar según sus necesidades. Cuando complete esta clase\, conocerá las mejores maneras de moverse\, ingresar transacciones diarias\, obtener la información que necesita de QuickBooks y poderosas herramientas de informes que ayudarán a su empresa a tomar buenas decisiones.  \n  \nUn pase de serie financiera: $60
URL:https://wpengine.mountainbizworks.org/event/series-financieras-en-persona/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Course,En Espanol,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241106T170000
DTEND;TZID=America/New_York:20241106T180000
DTSTAMP:20260421T122730
CREATED:20241030T214843Z
LAST-MODIFIED:20241101T192825Z
UID:10002743-1730912400-1730916000@wpengine.mountainbizworks.org
SUMMARY:Sesión Informativa: Subvenciones para la Recuperación de Pequeñas Empresas
DESCRIPTION:Reunión para conocer más sobre varias oportunidades de financiamiento para las empresas afectadas por la tormenta en el oeste de Carolina del Norte\, incluida la recientemente lanzada Iniciativa para Pequeñas Empresas del Oeste de Carolina del Norte (WNCSBI). Esta iniciativa\, liderada por Appalachian Community Capital (ACC)\, ofrecerá becas de ayuda inmediata hasta de $25\,000 a empresas pequeñas en los 18 condados de Dogwood que sufrieron daños físicos por la tormenta\, y que tienen menos de $1 millón en ingresos anuales. \nEl seminario hablará sobre los requisitos de elegibilidad\, el proceso de solicitud\, la documentación requerida para la verificación de los daños de la tormenta\, consejos para maximizar el éxito de su solicitud y recursos adicionales disponibles para las empresas afectadas. \nDespués de la presentación tendremos una sesión de preguntas y respuestas. \n \nEsta sesión informativa forma parte de la iniciativa WNC Strong.
URL:https://wpengine.mountainbizworks.org/event/sesion-informativa-sobre-subvenciones/
LOCATION:Western Women’s Business Center\, 3 S Tunnel Rd\, Ste A-08\, Asheville\, 28805\, United States
CATEGORIES:Class,Latinx Entrepreneurship Programming,Learn,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T173000
DTEND;TZID=UTC:20241003T203000
DTSTAMP:20260421T122730
CREATED:20240708T234121Z
LAST-MODIFIED:20240731T161808Z
UID:10002712-1727976600-1727987400@wpengine.mountainbizworks.org
SUMMARY:Foundations Business Planning Course - For Residents of Henderson County
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies. They will leave the course with a comprehensive business plan\, a clear vision for their business\, and concrete tasks for future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org. \n  \nRegistration\nComplete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-class-for-residents-of-henderson-county-2/
LOCATION:125 5th Ave W\, 125 5th Ave\, Hendersonville\, NC\, 28792\, United States
CATEGORIES:Class,Course,Foundations Business Planning,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240926T110000
DTEND;TZID=America/New_York:20240926T130000
DTSTAMP:20260421T122730
CREATED:20240703T195326Z
LAST-MODIFIED:20240703T195326Z
UID:10002710-1727348400-1727355600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Financing Your First Hire
DESCRIPTION:Hiring your first employee or contract worker is a big milestone for a small business or solo-preneur. In this workshop we will talk about all the financial considerations involved with hiring. We’ll cover how to determine when or if you can afford it and what types of additional costs to plan for. We’ll also learn about payroll taxes\, employee benefits programs\, outsourcing payroll and time tracking.  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-financing-your-first-hire/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240925T110000
DTEND;TZID=America/New_York:20240925T130000
DTSTAMP:20260421T122730
CREATED:20240703T194844Z
LAST-MODIFIED:20240703T194844Z
UID:10002709-1727262000-1727269200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: How to Hire Your First Employee
DESCRIPTION:This is a class geared towards solo creatives who are doing it all on their own or with the help of contractors and are ready to build in more capacity by hiring their first employee.   \nJillian Wright\, PHR (she/her/hers) is a certified HR professional with over fifteen years of experience working in anti-racist\, anti-oppression centered people operations (aka HR) for non-profit and mission-driven workplaces. She started Begin Again HR to provide intentional\, inclusive HR support for value-driven companies that care deeply about their people. \nJillian’s passion for people-support and behavioral psychology in the workplace along with her deep personal commitment to social justice as a member of the queer community has fueled her desire to help leaders create workplaces where their people can shine. \n\nWhen she’s not working\, Jillian enjoys dancing\, hiking\, reading\, and building forts with her two energetic kiddos. 
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-hire-your-first-employee/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240925T093000
DTEND;TZID=America/New_York:20240925T110000
DTSTAMP:20260421T122730
CREATED:20240913T184907Z
LAST-MODIFIED:20240916T172221Z
UID:10002738-1727256600-1727262000@wpengine.mountainbizworks.org
SUMMARY:Financial Planning for Perennials Roundtable/Workshop
DESCRIPTION:About this workshop: A farmer-to-farmer workshop and roundtable digging into the financial realities of raising and selling perennial crops\, with presentations from two fast-growing local farms operating in very different parts of the marketplace.  \n  \nWhat you’ll learn: From ornamentals and berries to fruit trees and medicinal herbs\, perennial crops are an attractive way for farmers to diversify their offerings and shift their production schedules. \nThis workshop will feature presentations from two leading local farms: The Farm Connection\, an edible\, medicinal\, and native plant nursery and garden center in Marshall\, NC; and J&M Farms a family-owned mountain apple orchard in Hendersonville – who both recently graduated from Mountain BizWorks’ ScaleUp WNC program. They’ve done a lot of deep work on their financials and business models\, and we’re thrilled to have them join us and share some of their financial and operational insights with fellow farmers in the region. \nThe presentations will be followed by Q&A and a roundtable discussion lifting up insights from everyone in the room. \n  \nWho should attend: Farmers who are either looking to start growing and selling perennial crops\, or to scale up or improve an existing perennial crop operation. \n\nCost: Nothing! This is a free workshop\, made possible through a collaboration between ASAP and Mountain BizWork\, and funded via a grant from the Southern Risk Management Education Center. Appalachian Grown certified farms who register and attend this workshop will receive a workshop stipend of $27.75 to help cover some of their off farm time.
URL:https://wpengine.mountainbizworks.org/event/pricing-for-perennials/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Appalachian Grown Farm Business Initiative,Class,Event,Growth Initiative,In-Person,Learn,Local Food & Farming Initiatives,Mountain BizWorks Event,Partner Events,Workshop
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240918T130000
DTEND;TZID=America/New_York:20240918T150000
DTSTAMP:20260421T122730
CREATED:20240703T194645Z
LAST-MODIFIED:20240703T194645Z
UID:10002708-1726664400-1726671600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Retail and Booth Design - Creating Environments That Sell
DESCRIPTION:Discover secrets to designing compelling retail spaces and booths that captivate and engage customers. Perfect for retail professionals\, designers\, and business owners\, this workshop covers essential design principles\, optimizing customer flow\, and effective visual merchandising. Learn the latest trends and innovations to create engaging environments that drive sales. Join us for an interactive session and gain the skills to elevate your retail or booth design to the next level. \nKrystal Sokolis\, founder of Ophilya Handmade. earned a MFA in Accessory Design from the Savannah College of Art and Design in 2018. Expertise includes retail display\, merchandising\, and product design\, focusing on woodworking\, painting\, leatherwork\, and textiles. \nOphilya Handmade began with personalized accessories and now creates unique merchandising displays. All meant to enhance product visibility and customer engagement by transforming retail environments into visually appealing and engaging spaces.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-retail-and-booth-design/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20240913T100000
DTEND;TZID=America/Halifax:20240913T130000
DTSTAMP:20260421T122730
CREATED:20240728T215846Z
LAST-MODIFIED:20240904T154937Z
UID:10002724-1726221600-1726232400@wpengine.mountainbizworks.org
SUMMARY:Invested Course
DESCRIPTION:Securing funding is essential for fueling expansion\, innovation\, and sustainability. Whether you’re a startup seeking initial investment or an established business looking to scale\, navigating the capital landscape can be daunting. In our Invested Course\, we’ll review types of business capital (including debt\, equity\, and working capital) and how and when to use each. \nThe 5-session course will take place in person on the following Fridays: \n\nSeptember 13 – Session 1: 10 am – 1 pm\nSeptember 20 – Session 2: 10 am – 1 pm\nSeptember 27 – Session 3: 10 am – 1 pm\nOctober 4 – Session 4: 10 am – 1 pm\nOctober 11 – Session 5: 10 am – 1 pm\n\nKey Topics Include: \n\nUnderstanding the fundamentals of debt and equity financing.\nAssessing your business’s capital needs and financial readiness.\nExploring traditional and alternative sources of debt capital.\nLeveraging assets and collateral.\nEvaluating the pros and cons of raising investor capital.\nCrafting effective business valuations\, investment plans and investor pitches.\nNegotiating equity agreements and managing investor relations.\nExploring the importance of and different types of exit strategies.\n\nWhether you’re a solopreneur with a promising idea or a seasoned entrepreneur seeking growth opportunities\, this workshop will provide invaluable insights to help you navigate the complex landscape of small business funding. Join us and unlock the potential of your business with the right capital strategy. \nCourse participants will also have the opportunity to pitch their business at the capstone Mountain Raise event in November. \nRegister for the course. Thanks to the generous funding from the Minority Business Development Agency’s Capital Readiness grant\, the course fee is only $75 for the primary participant and $25 for additional participants from the same company.
URL:https://wpengine.mountainbizworks.org/event/invested-course-2/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Event,Invested,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240912T130000
DTEND;TZID=America/New_York:20240912T150000
DTSTAMP:20260421T122731
CREATED:20240703T194442Z
LAST-MODIFIED:20240703T194443Z
UID:10002707-1726146000-1726153200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Product Photography Best Practices with LOAM Marketing
DESCRIPTION:This workshop will focus on the components of successful promotional images and product photos. Whether participants have a DSLR camera or are using a smartphone\, they will walk away with a strategy to optimize their photography set up in their own studios.  \nBrady Connelly is a photographer from Baton Rouge\, Louisiana\, with a BFA in Studio Arts with a concentration in Photography from Louisiana State University. Brady has 9 years of photo and video experience and most recently worked for Toe River Arts and Penland School of Craft.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-product-photography-best-practices/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240910T100000
DTEND;TZID=UTC:20240910T130000
DTSTAMP:20260421T122731
CREATED:20240530T183136Z
LAST-MODIFIED:20240905T145012Z
UID:10002690-1725962400-1725973200@wpengine.mountainbizworks.org
SUMMARY:(FULL & CLOSED) Foundations Business Planning For Creatives Course (Virtual)
DESCRIPTION:Our Foundations business planning course helps guide ideas from concept to reality in a participatory\, supportive learning environment.\nJoin a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations\, financials\, research and development\, and marketing strategies and you have the opportunity to leave the course with a comprehensive business plan\, a clear vision for your business\, and concrete tasks for your future work. \nThroughout the course\, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers\, creating a strong network of deep support and synergy. For more info\, visit the Foundations Business Planning overview page. \nIf you have any questions please contact Holly Rivers holly@mountainbizworks.org.  \nThis is part of the Craft Your Commerce Workshop Series Investing for Creatives.  \nRegistration\nComplete our online registration form to hold your seat.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request. \n 
URL:https://wpengine.mountainbizworks.org/event/foundations-business-planning-for-creatives-course/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Craft Your Commerce,Foundations Business Planning,Learn,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240909T130000
DTEND;TZID=America/New_York:20240909T150000
DTSTAMP:20260421T122731
CREATED:20240703T194126Z
LAST-MODIFIED:20240703T194241Z
UID:10002706-1725886800-1725894000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Optimizing Your Web Presence with LOAM Marketing
DESCRIPTION:This seminar will define the main pillars of a successful website\, demystify SEO (search engine optimization)\, and explore best practices for setting up and maintaining a webshop. At the close of this segment\, seminar participants will have a clearer understanding of their next steps towards a vibrant online presence\, and the confidence to move forward with tips and tricks in their back pockets.  \nCami Leisk has over 10 years experience working in galleries\, museums\, and artists studios in various roles. She holds a BFA from Alfred University with a concentration in ceramics and glass. Most recently Cami worked for the Penland Gallery and the Jun Kaneko Studio.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-optimizing-your-web-presence/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240904T100000
DTEND;TZID=America/New_York:20240904T120000
DTSTAMP:20260421T122731
CREATED:20240604T150931Z
LAST-MODIFIED:20240815T143159Z
UID:10002693-1725444000-1725451200@wpengine.mountainbizworks.org
SUMMARY:Procurement & Contracting Cohort Orientation
DESCRIPTION:Ready to take your business to the next level with advanced procurement and contracting skills? This free orientation session is designed for those that have applied to our Procurement + Contracting Cohort.  \nIn the Procurement + Contracting Cohort\, you’ll learn in targeted sessions on everything from crafting winning bids to effective negotiation. You’ll get personalized technical support to get certified\, hone your strategy and\, upon completion\, the chance to apply for exclusive grants of up to $2\,000. Plus\, you’ll connect with local companies looking for what you offer. Spots are limited—apply now to unlock new opportunities for your business! \nNote: There is a $100 fee to enroll in the full Cohort program\, and scholarships are available. This investment includes all sessions\, personalized technical support\, and access to exclusive networking events. \nCohort Application Deadline: August 30\, 2024
URL:https://wpengine.mountainbizworks.org/event/procurement-contracting-cohort-orientation/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240903T130000
DTEND;TZID=America/New_York:20240903T150000
DTSTAMP:20260421T122731
CREATED:20240703T193917Z
LAST-MODIFIED:20240703T193917Z
UID:10002705-1725368400-1725375600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Essential PR Skills for the Independent Artist
DESCRIPTION:Are you an independent artist looking to amplify your voice and connect with a wider audience? Join us for an empowering workshop with singer-songwriter and PR maven\, Hannah Kaminer\, designed to equip you with the essential public relations skills needed to elevate your career. \nHaving a strong PR strategy is just as important as creating great art. This workshop will provide you with practical tools and insider knowledge to effectively promote yourself\, engage with the media\, and build a loyal fanbase. \nWhat You Will Learn:\n\nCrafting Your Story: Learn how to develop a compelling artist narrative that resonates with your audience and sets you apart from the crowd.\nPress Kit Essentials: Understand the components of an effective electronic press kit (EPK) and how to create one that grabs attention.\nMedia Outreach: Get tips on how to pitch to blogs\, magazines\, and other media outlets\, including writing press releases that stand out.\nSocial Media Strategies: Discover how to leverage social media platforms to grow your following and engage with fans.\nBuilding Relationships: Learn the importance of networking and building relationships within the industry to create opportunities for collaboration and exposure.\nDIY PR Techniques: Gain insight into cost-effective PR strategies that you can implement on your own.\n\nHannah Kaminer is a celebrated singer-songwriter known for her heartfelt lyrics and engaging performances. With years of experience in both the music industry and public relations\, Hannah brings a unique perspective to PR for independent artists. She has successfully navigated the challenges of self-promotion and is passionate about sharing her knowledge to help fellow artists thrive.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-essential-pr-skills/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240822T110000
DTEND;TZID=America/New_York:20240822T130000
DTSTAMP:20260421T122731
CREATED:20240703T193653Z
LAST-MODIFIED:20240703T193653Z
UID:10002704-1724324400-1724331600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Pricing Your Work
DESCRIPTION:This workshop will be led by Deanna Lynch an experienced accountant with proven formulas for pricing. We will take into account website fees\, processing fees for POS systems\, time spent on promotional materials(ie. Instagram posting\, Facebook posting\, etc.)\, personal budgets to create a pricing structure that makes sense for the way you work. Pricing systems will be discussed in detail\, how to create appropriate pricing for retail\, wholesale and commissioned projects.  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-pricing-your-work/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240820T130000
DTEND;TZID=America/New_York:20240820T150000
DTSTAMP:20260421T122731
CREATED:20240703T193314Z
LAST-MODIFIED:20240703T193314Z
UID:10002703-1724158800-1724166000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce: Broaden Your Business with Wholesale
DESCRIPTION:Join Nanette Asbury for the Broaden Your Business with Wholesale workshop\, where she draws from her extensive experience as an artist-owned wholesale business and gallery owner. Nanette will provide invaluable insights into evaluating products\, assessing business readiness for retail partnerships\, and developing long-term relationships with retailers. Key topics include understanding wholesale basics\, creating effective pricing structures\, and mastering strategic planning. Participants will learn about determining product costs\, pricing competitively\, and negotiating terms with retailers. \nThe workshop also emphasizes building professional product catalogs\, utilizing online platforms\, and preparing for trade shows. Nanette will share tips on setting minimum order quantities\, refining products for profitability\, and maintaining excellent customer communication. \nNanette Asbury has been deeply involved in the handmade industry throughout her career\, primarily in the wholesale sector\, and has witnessed numerous changes over the years. Her extensive experience as a successful artist-owned wholesale business and gallery owner has given her a deep understanding of the needs of both artists and retailers. This understanding drove her to share her insights to nurture the growth of small businesses as her career evolved into the management side of the tradeshow world. For 15 years\, Nanette mentored small businesses through her involvement with the American Handcrafted annual tradeshow in Philadelphia. \nHer expertise in marketing\, social media management\, public relations\, graphic design\, and web design enables her to teach the importance of branding and compelling messaging. These skills are crucial for engaging audiences\, achieving brand recognition\, and attracting retailers\, thereby expanding the reach and following for an artist’s work. Currently\, Nanette coaches small businesses both independently and through Mountain BizWorks. She is the founder of Nanette Creative\, where she supports small businesses with marketing\, copywriting\, and digital media design. \nNanette’s career is marked by her commitment to continually enhancing her skills and embracing new challenges\, making her an invaluable asset to small businesses.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-broaden-your-business-wholesale/
LOCATION:153 South Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,Online,Online Learning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240814T120000
DTEND;TZID=America/New_York:20240814T140000
DTSTAMP:20260421T122731
CREATED:20240612T200402Z
LAST-MODIFIED:20240731T183946Z
UID:10002699-1723636800-1723644000@wpengine.mountainbizworks.org
SUMMARY:Energize Your Business Sustainability Action Plan
DESCRIPTION:How does your business impact your community?  What can your business do to support a thriving community? These are essential questions for a sustainable business.   \nThe movement to transition to a sustainable business is accelerating.  Pressure to comply with Environment\, Social\, and Governance (ESG) guidelines is mounting and is coming from consumers\, larger brands\, and corporations for both retail (B2C) and supply chain businesses (B2B).  Have you noticed this in your industry?   \nThis workshop – presented with Lenoir-Rhyne University Asheville – will help you:  \n\nBegin the shift to a sustainable business model where you understand the ESG impacts and connections between your business and community\, and\nYou identify the path for change that best allows your business to transition to a sustainable business model integrating People and Planet (or ESG) into your business decisions.\n\nLunch will be provided.  \nPresenters: \nDr. Susan Kask:  Susan brings 30 years of experience as an economist\, teacher\, and more recently the Chief Sustainability Officer for a small international fiber company\, to her passion for training businesses to bring their community and sustainability values directly into their business operations.  \nMr. Scott Zintz:  Scott has over 25 years of experience in corporate America\, as an entrepreneur\, director\, manager and business consultant. He pursued an MBA in Corporate Sustainability back in 2008 and has been working to help organizations integrate a triple bottom line to business ever since. He is currently serving as a Commercial Energy Consultant for local Asheville company Sugar Hollow Solar.
URL:https://wpengine.mountainbizworks.org/event/energizing-your-business-sustainability-action-plan/
LOCATION:Lenoir-Rhyne University Asheville\, 36 Montford Ave\, Asheville\, 28801\, United States
CATEGORIES:Class,In-Person,Learn,Workshop
GEO:35.5972695;-82.5605134
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lenoir-Rhyne University Asheville 36 Montford Ave Asheville 28801 United States;X-APPLE-RADIUS=500;X-TITLE=36 Montford Ave:geo:-82.5605134,35.5972695
END:VEVENT
END:VCALENDAR