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DTSTART;TZID=America/New_York:20260417T100000
DTEND;TZID=America/New_York:20260417T160000
DTSTAMP:20260421T035332
CREATED:20260326T182110Z
LAST-MODIFIED:20260413T141434Z
UID:10002915-1776420000-1776441600@wpengine.mountainbizworks.org
SUMMARY:Crafting Your Path | A Business Startup Guide for Creatives | April 2026
DESCRIPTION:Discover how your personal working style shapes your approach to business. In this in-person\, interactive workshop\, we’ll explore your mission\, vision\, and values—then apply them to real-world business structures using the Business Model Canvas. Together\, we’ll dive into pricing strategies\, marketing approaches\, and sustainable models tailored to your goals. Expect engaging group discussions\, practical takeaways\, and a supportive space to refine your current business—or bring a new idea to life. Come ready to dig in and collaborate! \nThe class will include a one-hour lunch break. Please bring your lunch\, or plan to grab a quick bite at a nearby restaurant. \nAdmission price includes access to four self-paced online courses\, so that you can continue working on your business skills after the workshop: \n\nPricing Your Work\nPhotographing Your Work\nOptimizing Your Web Presence\nGrant Writing for Artists\n\nInstructor Bio: Tracey Carswell (they/them) of Powerful in Pink is a queer and trans non-binary coach\, curator\, educator\, speaker and artist with a huge commitment to promoting equity for creatives and entrepreneurs. They invest in the growth and success of women\, femmes\, queer\, transgender\, gender non-conforming\, and BIPOC leaders in the jewelry and craft industries. They are also co-founder of Queer Metalsmiths\, a community space that honors\, centers\, and uplifts 2SLGBTQIA+ jewelers\, metalsmiths and makers.
URL:https://wpengine.mountainbizworks.org/event/crafting-your-path-april-2026/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260409T140000
DTEND;TZID=America/New_York:20260409T160000
DTSTAMP:20260421T035332
CREATED:20260326T180807Z
LAST-MODIFIED:20260326T180807Z
UID:10002914-1775743200-1775750400@wpengine.mountainbizworks.org
SUMMARY:Marketing Plans Made Simple
DESCRIPTION:This workshop will walk you step-by-step through the essentials of creating a clear\, actionable marketing plan designed specifically for your creative business. You’ll learn how to set realistic goals\, identify your target audience\, and choose the marketing channels that will have the biggest impact. We’ll break down how to map out campaigns\, plan content\, and create a schedule you can actually stick to. \nYou’ll leave with easy-to-use templates for building your own marketing strategy plan\, plus practical tips for tracking results and adjusting your approach as your business grows. By the end of the workshop\, you’ll have a roadmap that makes your marketing feel focused\, intentional\, and doable. \nThis is a two-part virtual class. \nSession times: \nThursday\, April 9th\, 2:00-4:00pm\nThursday\, April 16th\, 2:00-4:00pm \nInstructor Bio: Liz Kantner is passionate about working with independent jewelry artists to help them to define their voices and thrive in the modern marketplace. After making her mark as Marketing Manager for Todd Reed\, Liz left to found her own company\, Stay Gold\, and also curated brands for JA New York’s New Designer Gallery. Liz now works exclusively for Stay Gold\, where she dedicates herself to a select roster of fine jewelry clients\, nurturing them to success through digital marketing\, trade show strategy\, sales-driving techniques\, and branding.
URL:https://wpengine.mountainbizworks.org/event/marketing-plans-made-simple/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260401T180000
DTEND;TZID=America/New_York:20260401T200000
DTSTAMP:20260421T035332
CREATED:20260310T202005Z
LAST-MODIFIED:20260310T202005Z
UID:10002908-1775066400-1775073600@wpengine.mountainbizworks.org
SUMMARY:Women in Trades Meetup with Craft Your Commerce
DESCRIPTION:Come meet and mingle with members of the Craft Your Commerce and Women in Trades communities – we know we have so much crossover! Jamie Karolich\, Program Director of Craft Your Commerce\, will share resources for businesses in the arts\, craft\, makers\, and designers arena. Women in Trades Hub will share their micro-staffing model supporting business\, and Women in Trades NC will share what they will be bringing to the community in 2026. \n 
URL:https://wpengine.mountainbizworks.org/event/women-in-trades-meetup-with-craft-your-commerce/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260327T110000
DTEND;TZID=America/New_York:20260327T130000
DTSTAMP:20260421T035332
CREATED:20260112T201032Z
LAST-MODIFIED:20260112T201032Z
UID:10002897-1774609200-1774616400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Grassroots Marketing for Artists
DESCRIPTION:This is marketing for people who hate schmoozing. This workshop will be focused on empowering you to choose marketing strategies that are authentic\, effective\, and sustainable for you. \nWe will focus on: \n\nEffective storytelling on the platforms of your choice\nWays to connect with your community both in-person and online\nWays to grow that community of friends and customers\n\nThis workshop will be centered around participation and sharing ideas — come ready to share what’s working and what’s not working for you! \nAbout the Instructor: \nHannah Kaminer is an artist and singer-songwriter writing songs about love\, loss\, and home. Raised in small towns in Western North Carolina\, she fuses echoes of Appalachian and country traditions with wistful\, Americana-style songwriting. She has Kickstarted and released three studio albums: Acre by Acre (2015)\, Heavy Magnolias (2018)\, and Heavy on the Vine (2024) which she produced with her band\, The Wistfuls. More info about her music is available at www.hannahkaminer.com.\nSince 2016\, Hannah has also worked in public relations and marketing\, including chapters in-house\, in the outdoor industry\, and in food and beverage. Because of a dual role in the arts and in business\, Hannah seeks to develop marketing strategy that is not only effective\, but sustainable\, authentic\, and sane. Her two favorite parts of marketing are finding the vital threads of a story and figuring out how to tell it powerfully. \n 
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-grassroots-marketing-for-artists/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260227T110000
DTEND;TZID=America/New_York:20260227T130000
DTSTAMP:20260421T035332
CREATED:20251210T185435Z
LAST-MODIFIED:20251210T193857Z
UID:10002894-1772190000-1772197200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | The Experimenter's Guide to Goals: Small Shifts\, Real Momentum
DESCRIPTION:Traditional goal-setting rarely fits the creative entrepreneur’s reality. This workshop introduces mindset shifts and practical tools tailored to makers and craft-based business owners. You’ll leave with a menu of small experiments you can put into practice immediately—so you can build momentum in a way that supports both your creativity and your business growth. \nWhat You’ll Gain in This Workshop: \nYou’ll leave with: \n\nMindset shifts that make goals feel energizing\, not overwhelming\nA personalized approach to goal-setting that fits your strengths and season of life\nSmall\, low-stakes experiments to clarify what actually works for you\nTools to overcome internal blocks and build momentum without pressure\nA repeatable process for refining goals with clarity\, intention\, and self-trust\n\nInstructor Bio: \nAnnie Woods is an Immigrant\, Writer\, and Transformational Leadership Coach with 13 years of supporting CEOs. Enneagram certified\, IFS-informed\, and trauma-aware.\nwww.anniepwoods.com\nwww.substack.com/anniepwoods
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-the-experimenters-guide-to-goals-small-shifts-real-momentum/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260213T100000
DTEND;TZID=America/New_York:20260213T123000
DTSTAMP:20260421T035332
CREATED:20251117T165551Z
LAST-MODIFIED:20251216T205915Z
UID:10002883-1770976800-1770985800@wpengine.mountainbizworks.org
SUMMARY:Financial Series
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports. \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of online software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions. \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-25/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Event,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T093000
DTEND;TZID=America/New_York:20260204T123000
DTSTAMP:20260421T035332
CREATED:20251117T164935Z
LAST-MODIFIED:20260120T193022Z
UID:10002882-1770197400-1770208200@wpengine.mountainbizworks.org
SUMMARY:FULL - Alpine
DESCRIPTION:The Alpine Course is designed to support founders of businesses that have been operating for at least one year.\n\n\nAlpine will give you the opportunity to explore your options by assessing where you have been through financial\, marketing and customer analytics along with revisiting your mission\, vision\, and values\, as well as peer to peer support. This course will help you ideate new ways of doing business\, create a deep understanding of your financials and what they mean\, and examine your customer segment through a variety of exercises and conversations. We will re-connect with your why and help you imagine new short and long term goals to grow and sustain your business.\n\nDuring this 7-week course\, you will get up and out of your day-to-day operations and regain an aerial perspective of where you have been\, where you are now\, and where your business is headed in a peer-to-peer learning environment.\n\n\nThis course will build on the core concepts of our popular Foundations Business Planning course while also assisting entrepreneurs in determining whether our ScaleUp WNC program may be a good fit for them in the future.
URL:https://wpengine.mountainbizworks.org/event/alpine-9/
LOCATION:Goodwill Workforce Development Center\, 1616 Patton Avenue\, Asheville\, NC\, 28806\, United States
CATEGORIES:Alpine,Class,Course,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T170000
DTEND;TZID=America/New_York:20260203T190000
DTSTAMP:20260421T035332
CREATED:20251210T194734Z
LAST-MODIFIED:20251210T194734Z
UID:10002895-1770138000-1770145200@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Book Club | Taxes for Humans by Hannah Cole
DESCRIPTION:Join author Hannah Cole for a two-part discussion of her new book\, Taxes for Humans. As both a tax expert and an artist\, Hannah excels at demystifying taxes for anyone\, but especially for creative people. If you’ve ever found yourself wanting a simple\, kind\, and practical explanation of how to handle your taxes as a self-employed person\, this book is for you. \nMeeting dates: \n\nTuesday\, February 3rd\, 5:00-7:00 pm\, in-person at the Center for Craft\nTuesday\, February 24th\, 12:00 – 2:00pm\, virtual via Zoom\n\nAbout the Book: \n“Equal parts empathetic and practical\, Taxes for Humans is a handbook for tackling the tax-season-scaries\, written specifically for people who are self-employed. Provides essential tax education for those pushed to the back of the financial line in America\, including women\, queer people\, and BIPOC folks\, this book provides the practical tools people need to understand their taxes\, conquer their fear of finances\, bulk up on tax benefits\, and end the tax season stronger\, smarter\, and more tax-savvy than ever–without sacrificing their sanity.” \nAbout the Author/Facilitator: \nHannah Cole is a tax expert who specializes in working with creative businesses and mission-driven solopreneurs. A long-time working artist herself\, she’s helped tens of thousands of self-employed people skill up with accessible tax and money education\, through her Money Bootcamp program\, speaking engagements from Florida to Alaska\, and on the Sunlight Tax podcast. She is the founder of Sunlight Tax.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-book-club-taxes-for-humans-by-hannah-cole/
LOCATION:Center for Craft – Michael Sherrill Loft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260130T110000
DTEND;TZID=America/New_York:20260130T130000
DTSTAMP:20260421T035332
CREATED:20251210T184743Z
LAST-MODIFIED:20251210T194022Z
UID:10002893-1769770800-1769778000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | A Year in Financials: Looking Back at 2025\, Looking Forward to 2026
DESCRIPTION:The close of the calendar year is the perfect opportunity to pause\, reflect\, and reset. In this workshop\, we’ll take a deep dive into the past year\, examining your finances (both business and personal)\, sales trends\, customer data\, and time management practices. Together\, we’ll assess your progress toward annual goals and identify areas for growth in the year ahead. This session not only prepares you for year-end taxes but also sets the foundation for deliberate and informed decision-making in the new year. Join us for a thoughtful check-in to align your personal and business priorities for success. \nInstructor Bio:  \nDeanna Lynch is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-a-year-in-financials-looking-back-at-2025-looking-forward-to-2026/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260120T180000
DTEND;TZID=America/New_York:20260120T203000
DTSTAMP:20260421T035332
CREATED:20251105T211448Z
LAST-MODIFIED:20260114T161056Z
UID:10002876-1768932000-1768941000@wpengine.mountainbizworks.org
SUMMARY:FULL - Marketing & Branding Essentials Course
DESCRIPTION:Ready to Market Your Business? Start Here! \nYou’ve got a product or service you’re excited to share with the world—but how do you get the word out? With so many marketing options available\, it can feel overwhelming to create a strategy that’s both effective and affordable. \nJoin us for a 6-week course that will help you master the basics of branding and marketing. Together\, we’ll explore the fundamentals of: \n\nBranding: Build recognition and trust by establishing a strong identity and creating a connection with your audience.\nMarketing: Learn which tools and strategies will attract\, engage\, and convert customers effectively.\n\nThis course includes interactive\, hands-on exercises to help you: \n\nDevelop a marketing plan tailored to your business.\nCraft website copy that captures your message.\nCreate engaging social media content and refine your brand’s aesthetic.\n\nBy the end of this course\, you’ll walk away with actionable tools to market your business confidently today—and a roadmap to grow into an enduring\, memorable brand! \nThis course is perfect for: \n\nBusiness owners with an established concept or business model.\nEntrepreneurs ready to bring their product or service to market.\nAnyone eager to learn the essentials of marketing and branding while creating a practical\, tactical marketing plan.\n\nRecommended but not required: Completion of our Foundations Course or prior business coaching.
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-course-3/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260115
DTEND;VALUE=DATE:20260116
DTSTAMP:20260421T035332
CREATED:20251125T214609Z
LAST-MODIFIED:20251210T182851Z
UID:10002890-1768435200-1768521599@wpengine.mountainbizworks.org
SUMMARY:ScaleUp Application Deadline
DESCRIPTION:ScaleUp is an intensive cohort-based program for existing WNC small businesses with strong growth potential. ScaleUp provides mentorship\, management training\, growth capital connections\, and other critical resources to help companies achieve sustained growth and contribute to the small business-led economic development of our WNC communities. Apply by 1/15/26! \nTo learn more about ScaleUp\, visit the ScaleUp Program page.
URL:https://wpengine.mountainbizworks.org/event/scaleup-application-deadline-2/
LOCATION:Hatch Coworking\, 45 S French Broad Avenue Ste 170\, Asheville\, 28801\, United States
CATEGORIES:Class,ScaleUp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260112T100000
DTEND;TZID=America/New_York:20260112T120000
DTSTAMP:20260421T035332
CREATED:20251212T133526Z
LAST-MODIFIED:20251212T133526Z
UID:10002896-1768212000-1768219200@wpengine.mountainbizworks.org
SUMMARY:Money Mondays: Monthly Financial Check-Ins for Creative Entrepreneurs
DESCRIPTION:Stay grounded\, organized\, and financially on track with Money Mondays\, a monthly group session designed to help you meet your financial goals with clarity and confidence. Led by experienced bookkeeper and accountant Deanna Lynch\, these sessions offer expert instruction\, practical tools\, and space for open discussion and peer support. \nWhether you’re refining your budget\, untangling your bookkeeping system\, or preparing for tax season\, Money Mondays will help you stay accountable and make informed decisions for your creative business. \nEach session includes:\nGuided instruction from Deanna Lynch\nQ&A time to address real-time questions\nWorksheet takeaways\nOffice Hours: hands-on time to work through your numbers in a group setting with Deanna \n2026 January – June Monthly Topics \n\nJanuary 12 —Year End: Looking back and re-orienting for the year ahead\nFebruary 9 —What to keep track of (what are expenses\, what does your accountant need\, what do you need to file taxes\, what info do YOU need\nMarch 9 —Chart of Accounts: what it is and how to make it work for your business\nApril 13 —Making a Business Spending Plan\nMay 11— Personal Finance Goals\n\nMoney Mondays will take a summer break in June-July\, and then resume in August and continue through the end of the year. Those who register for the winter-spring series will get the first opportunity to register for the summer-fall series. \nInstructor Bio: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/money-mondays-monthly-financial-check-ins-for-creative-entrepreneurs-spring-2026/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251212T110000
DTEND;TZID=America/New_York:20251212T130000
DTSTAMP:20260421T035332
CREATED:20251106T184657Z
LAST-MODIFIED:20251106T185119Z
UID:10002879-1765537200-1765544400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | End-of-Year Lunch Social
DESCRIPTION:Free to attend\, lunch is on us! Please only sign up if you can definitely make it\, and if your plans change\, email leah@mountainbizworks.org to cancel your registration. \nJoin us for a casual and fun lunch get-together to celebrate the holiday season and the 2025 Power Pass initiative! Mingle with other makers and creatives\, and learn about Center for Craft and Craft Your Commerce programs coming up in the new year. \nRegistration closes Wednesday\, December 10th.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-december-lunch-social/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251121T110000
DTEND;TZID=America/New_York:20251121T130000
DTSTAMP:20260421T035332
CREATED:20250718T153038Z
LAST-MODIFIED:20250718T153038Z
UID:10002856-1763722800-1763730000@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Taxes for Creatives\, Makers\, and Solo Businesses
DESCRIPTION:Workshop Description: \nWhat can I deduct? Do I bring receipts to my accountant? Is my creative work a business or a hobby? What is a Schedule C? How do I deduct my home studio?  Why do freelancers have to pay taxes quarterly\, and how do I do that? \nHannah will discuss the basic tax equation\, self employment tax and estimated quarterly taxes\, audit concerns for the creative person\, and other tax issues specifically relevant to creatives\, makers\, and freelancers\, followed by a question and answer period. \nInstructor Bio: \nHannah Cole is a tax expert who specializes in working with creative businesses and mission-driven solopreneurs. A long-time working artist herself\, she’s helped tens of thousands of self-employed people skill up with accessible tax and money education\, through her Money Bootcamp program\, speaking engagements from Florida to Alaska\, and on the Sunlight podcast. She is the founder of Sunlight Tax.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-taxes-for-creatives/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251107T100000
DTEND;TZID=America/New_York:20251107T123000
DTSTAMP:20260421T035332
CREATED:20250616T170245Z
LAST-MODIFIED:20251009T160138Z
UID:10002829-1762509600-1762518600@wpengine.mountainbizworks.org
SUMMARY:Financial Series
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports. \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of online software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions. \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-24/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Event,Financial Series,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251024T110000
DTEND;TZID=America/New_York:20251024T130000
DTSTAMP:20260421T035332
CREATED:20250718T152210Z
LAST-MODIFIED:20250718T152210Z
UID:10002854-1761303600-1761310800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Let's Make a Style Guide (You'll Actually Use)
DESCRIPTION:Workshop Description: \nFeeling a little all over the place with your brand visuals? Have you gathered all your logos\, colors\, fonts\, and photos in one spot—or are they still scattered across old folders and emails? If creating a style guide sounds overwhelming or you’ve felt frustrated by a brand that doesn’t quite feel cohesive\, this workshop is for you. \nWe’ll walk step-by-step through building a simple brand foundation document in Canva. By the end\, you’ll have all your core visuals in one place—and a clearer sense of how to use them across your website\, social media\, and beyond. Come get organized\, feel more confident\, and actually enjoy the process. \nInstructor Bio: \nJess Mott Wickstrom is a graphic and front-end web designer who knows how to make content clearer\, websites stronger\, and presentations more persuasive. With a background in arts programming and project management\, she brings a thoughtful\, practical approach to every project. Her clients range from nonprofits and creative startups to large institutions—including Bosch USA\, the School of the Art Institute of Chicago\, Planned Parenthood\, and the Chicago International Puppet Theater Festival. She used to live full-time in an RV—these days\, she’s settled in Asheville with her husband\, two daughters\, and a very old pit bull named Pickle. silver-egg.org
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-style-guides/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251020T100000
DTEND;TZID=America/New_York:20251020T150000
DTSTAMP:20260421T035332
CREATED:20251001T160501Z
LAST-MODIFIED:20251001T160501Z
UID:10002870-1760954400-1760972400@wpengine.mountainbizworks.org
SUMMARY:Eye II Eye: iPhonetography for Artists
DESCRIPTION:Workshop Description: \n“EYE-II-EYE: iPhonetography for Artists” is an introductory workshop for artists who would like to explore and realize a suitable documentation of their artwork using a phone-based camera. This is an ideal class for those who are new to making intentional images with their phones\, all the way to those who have a system and practice\, and would like to build upon the basics. \nParticipants are invited to bring their phones to the space\, and we will spend time going through some simple considerations for different types of work. You will have a chance to share and review some of your own images\, and navigate through a couple big obstacles in your current documentation practice. Finally\, we will troubleshoot through how we can shape a workflow of observation and consideration\, and how best to think about using a phone’s camera to better document our work. \nWhat to expect:\n10:00 am – noon: Instruction\, discussion of best practices\nnoon – 1:00 pm Catered lunch (included in ticket price)\n1:00 – 3:00 pm: Demonstrations\, image “show-and-tell\,” hands on practice \nc. bay will also be offering one-on-one or small group technical assistance sessions the day following this workshop\, on Tuesday\, October 21st. Click here to learn more and sign up! \nAbout c. bay milin: \nA graduate from the School of Visual Arts in NYC\, with a Masters of Professional Studies in digital photography\, I am originally from the SF Bay Area\, and currently reside in Durham\, NC. I love following my curiosities and treat photography as a memory-holder\, as an idea palace\, as therapy\, and as healer. I aim to create work which peers behind the scenes of our place in the world\, and revel in seeking out observations of the desire or conflict in the balance between all things.\nPersonal interests include meandering through flea markets\, overheard conversations\, and all manner of pancakes.
URL:https://wpengine.mountainbizworks.org/event/eye-ii-eye-iphonetography-for-artists/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251009T100000
DTEND;TZID=America/New_York:20251106T130000
DTSTAMP:20260421T035332
CREATED:20250827T193801Z
LAST-MODIFIED:20250924T155916Z
UID:10002861-1760004000-1762434000@wpengine.mountainbizworks.org
SUMMARY:Invested Course
DESCRIPTION:Thursdays\, October 9 – November 6\, 10 am – 1 pm – virtual \nIn these interactive sessions\, you will be guided through the intricacies of acquiring capital (money)\, offering practical strategies and actionable insights to empower your business journey. From traditional bank loans to alternative financing options\, we’ll engage with the diverse avenues available for accessing funding. \nThe 5-session course will launch on October 9th.\nKey Topics Include: \n\nUnderstanding the fundamentals of debt and equity financing.\nAssessing your business’s capital needs and financial readiness.\nExploring traditional and alternative sources of debt capital.\nLeveraging assets and collateral.\nEvaluating the pros and cons of raising investor capital.\nCrafting effective business valuations\, investment plans and investor pitches.\nNegotiating equity agreements and managing investor relations.\nExploring the importance of and different types of exit strategies.\n\nWhether you’re a solopreneur with a promising idea or a seasoned entrepreneur seeking growth opportunities\, this workshop will provide invaluable insights to help you navigate the complex landscape of small business funding. Join us and unlock the potential of your business with the right capital strategy. \nCourse participants will also have the opportunity to pitch their business at the capstone Mountain Raise event in November.
URL:https://wpengine.mountainbizworks.org/event/invested-fall-2025/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Invested,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251003T110000
DTEND;TZID=America/New_York:20251003T130000
DTSTAMP:20260421T035332
CREATED:20250626T204526Z
LAST-MODIFIED:20250925T152801Z
UID:10002847-1759489200-1759496400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Holiday Season Planning: A Marketing Workshop
DESCRIPTION:RESCHEDULED | This workshop has been moved to Friday\, October 3rd\, 11:00am-1:00pm \nWorkshop Description: \nNow is the time to plan your holiday season for success. Join marketing expert Catherine Campbell for a workshop where you’ll learn the same strategies Catherine has used to help plan\, organize and execute marketing campaigns that have generated over $3.5M in Black Friday-Cyber Monday product sales and $7M in product holiday sales…and learn how to tailor those strategies to your own personal timeframe\, daily schedule and business budget. You’ll learn about holiday sales and marketing timing\, tips and tricks\, and types of marketing you can do and discover what may be a good fit for you. You’ll receive a printed workbook PDF from Catherine to create your holiday marketing plan! A short Q&A will follow. \nYou’ll walk away with: \n*A workbook to create your personalized holiday marketing plan \n*A holiday marketing budget\, tailored to you \n*Tips and tricks to attract and convert customers \n*Ways to amplify your brand story and cut through the noise \n*Strategies you can use online and offline \n  \nInstructor Bio: \nCatherine Campbell (they/she) is the owner of One For The Books (OFTB)\, a marketing advisory that specializes in helping established brands in food\, hospitality\, and arts & culture. With nearly 20 years of experience\, they have led over one hundred client campaigns that have generated millions in revenue\, millions in brand reach\, and tens of thousands in social and email growth. Catherine was born and raised outside Asheville\, North Carolina.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-holiday-season-planning-a-marketing-workshop/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T173000
DTEND;TZID=America/New_York:20250923T193000
DTSTAMP:20260421T035332
CREATED:20250328T173001Z
LAST-MODIFIED:20250731T153102Z
UID:10002798-1758648600-1758655800@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Book Club | How to Not Always Be Working by Cody Cook-Parrott
DESCRIPTION:We’re back\, bookworms! This fall\, Craft Your Commerce will be digging into the book How to Not Always be Working\, by Cody Cook-Parrot. \nFrom the publisher: “Filled with practical advice to help you curb your unhelpful obsessions and build boundaries between your work\, your job\, and your life—How to Not Always Be Working is for any- and everyone who wants to create a sacred space in their lives.” \nThis book is great for anyone looking feeling overwhelmed with information and an ever-increasing to-do list in our fast-paced\, hyperconnected world\, but it is especially relevant for independent entrepreneurs and freelancers\, who already have less separation between work and life than those with a nine-to-five. Or maybe you are a creative who is on the nine-to-five grind\, but want to create more space for your creative work – this book is for you too! \nBook Club will meet twice to discuss this book\, once in-person\, and once virtually for a Q&A with the author. See dates below. \nNote: The author of How to Not Always Be Working went through a name change since publishing\, so the name on the cover is Marlee Grace rather than Cody Cook-Parrott. You may find the book listed under either name online. \nMeeting Dates and Times: \nTuesday\, September 23rd\n5:30-7:30 pm\nIn-Person\, Print House in Downtown Asheville \nTuesday\, October 21st\n5:30-7:30 pm\nVirtual Q&A with the author via Zoom \nAbout the Facilitator: \nJ. Faye D’Avanza serves artists and creative communities as a consultant and facilitator based in Asheville\, NC. With a vision to transform the world of creativity and how we care for it\, she shares stories and tools for creative regeneration in her Substack newsletter Keeping Creative Time. A writer and librarian\, she is certified as an Inward & Artward Creative Facilitator\, and is the founder of Library of Care\, a holistic education + resource hub for creative healing\, and thriving in the burnout age. Learn more about working with Faye at jfayedavanza.com and on Instagram @libraryofcare.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-book-club-fall-25/
LOCATION:Print House\, 29 Carolina Ln\, Asheville\, NC\, 28801
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250923T090000
DTEND;TZID=America/New_York:20250923T120000
DTSTAMP:20260421T035332
CREATED:20250514T143019Z
LAST-MODIFIED:20250728T152116Z
UID:10002820-1758618000-1758628800@wpengine.mountainbizworks.org
SUMMARY:Alpine
DESCRIPTION:The Alpine Course is designed to support founders of businesses that have been operating for at least one year.\n\n\nAlpine will give you the opportunity to explore your options by assessing where you have been through financial\, marketing and customer analytics along with revisiting your mission\, vision\, and values\, as well as peer to peer support. This course will help you ideate new ways of doing business\, create a deep understanding of your financials and what they mean\, and examine your customer segment through a variety of exercises and conversations. We will re-connect with your why and help you imagine new short and long term goals to grow and sustain your business.\n\nDuring this 6-week course\, you will get up and out of your day-to-day operations and regain an aerial perspective of where you have been\, where you are now\, and where your business is headed in a peer-to-peer learning environment.\n\n\nThis course will build on the core concepts of our popular Foundations Business Planning course while also assisting entrepreneurs in determining whether our ScaleUp WNC program may be a good fit for them in the future.
URL:https://wpengine.mountainbizworks.org/event/alpine-8/
LOCATION:Mountain BizWorks Asheville Office\, 153 Lexington Ave\, Asheville\, 28801\, United States
CATEGORIES:Alpine,Class,Course,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250920T100000
DTEND;TZID=America/New_York:20250920T160000
DTSTAMP:20260421T035332
CREATED:20250702T173907Z
LAST-MODIFIED:20250702T173907Z
UID:10002850-1758362400-1758384000@wpengine.mountainbizworks.org
SUMMARY:Two-Day Workshop for Artists: Business Planning and Development
DESCRIPTION:This in-person\, two-day series presented by Mountain BizWorks and John C. Campbell Folk School includes a hands-on workshop to help you start or pivot your creative business\, a panel discussion with professional craft artists on their career paths\, and an opportunity to receive a 1:1 coaching session. $50 price includes all sessions and lunch both days. \nCrafting Your Path: A Hands-On Look at Business Models & Mindsets  \nFirst Session | Saturday\, September 20th | 10am – 4pm \nSecond Session | Sunday\, September 21st | noon – 4pm \nDiscover how your personal working style shapes your approach to business. In this two-day interactive workshop\, we’ll explore your mission\, vision\, and values—then apply them to real-world business structures using the Business Model Canvas. Together\, we’ll dive into pricing strategies\, marketing approaches\, and sustainable models tailored to your goals. Expect engaging group discussions\, practical takeaways\, and a supportive space to refine your current business—or bring a new idea to life. Come ready to dig in and collaborate! \nPanel Discussion: Building a Career in Craft \nSaturday\, September 20th | 5pm – 7pm\nHear from local artists as they share honest insights about forging sustainable careers in craft. This engaging conversation will highlight diverse\, non-linear paths to professional creative practice and offer advice grounded in lived experience. Come curious—this is a space for learning\, connection\, and inspiration. \n1:1 Coaching Hours  \nSunday\, September 21st | 10am – noon | 30 minute sessions available to workshop participants for 1:1 assistance. You will sign up for your coaching slot on Saturday during the workshop. \nInstructor Bio for Crafting Your Path: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/business-planning-and-development-for-artists/
LOCATION:Olive’s Porch\, 27 Peachtree St.\, Murphy\, 28906\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250915
DTEND;VALUE=DATE:20250919
DTSTAMP:20260421T035332
CREATED:20231213T201925Z
LAST-MODIFIED:20250218T163413Z
UID:10002645-1757894400-1758239999@wpengine.mountainbizworks.org
SUMMARY:Outdoor Economy Conference
DESCRIPTION:Outdoor Economy Conference returns to Cherokee\, NC this September 15-18. The 2024 event was postponed due to the impacts of Hurricane Helene\, so the theme of this year’s event will feature nationwide expertise on “Investing in the Outdoor Recreation Ecosystem”. Early Bird tickets are now available at outdooreconomy.org.
URL:https://wpengine.mountainbizworks.org/event/outdoor-economy-conference-2/
LOCATION:Harrah’s Cherokee Conference Center\, 777 Casino Dr.\, Cherokee\, 28719
CATEGORIES:Class,Learn,Outdoor Economy,Outdoors
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250912T100000
DTEND;TZID=America/New_York:20250912T123000
DTSTAMP:20260421T035332
CREATED:20250502T221330Z
LAST-MODIFIED:20250502T221348Z
UID:10002816-1757671200-1757680200@wpengine.mountainbizworks.org
SUMMARY:Financial Series
DESCRIPTION:What is covered:\nFinancial Tools – Financial Tools will introduce you to the tools to understand the basics of business finance so you can make informed decisions on how to organize and manage your business finances. Topics discussed are record keeping; bookkeeping; accounting; creating\, understanding and using financial statements and reports. \nAccounting Software – this class uses the accounting platform Quickbooks to provide an overview of online software\, the different subscription levels\, and will teach you how to navigate the dashboard and explore the reporting feature to generate reports that can be customized to your needs. When you complete this class\, you’ll know the best ways to get around\, enter day-to-day transactions\, get the information you need out of accounting software\, and powerful report tools that’ll help your business make good decisions. \nCost: $60 \n 
URL:https://wpengine.mountainbizworks.org/event/financial-series-22/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Event,Financial Series,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250908T180000
DTEND;TZID=America/New_York:20250908T203000
DTSTAMP:20260421T035332
CREATED:20250616T164356Z
LAST-MODIFIED:20250905T151425Z
UID:10002826-1757354400-1757363400@wpengine.mountainbizworks.org
SUMMARY:FULL - Marketing & Branding Essentials Course
DESCRIPTION:Ready to Market Your Business? Start Here! \nYou’ve got a product or service you’re excited to share with the world—but how do you get the word out? With so many marketing options available\, it can feel overwhelming to create a strategy that’s both effective and affordable. \nJoin us for a 6-week course that will help you master the basics of branding and marketing. Together\, we’ll explore the fundamentals of: \n\nBranding: Build recognition and trust by establishing a strong identity and creating a connection with your audience.\nMarketing: Learn which tools and strategies will attract\, engage\, and convert customers effectively.\n\nThis course includes interactive\, hands-on exercises to help you: \n\nDevelop a marketing plan tailored to your business.\nCraft website copy that captures your message.\nCreate engaging social media content and refine your brand’s aesthetic.\n\nBy the end of this course\, you’ll walk away with actionable tools to market your business confidently today—and a roadmap to grow into an enduring\, memorable brand! \nThis course is perfect for: \n\nBusiness owners with an established concept or business model.\nEntrepreneurs ready to bring their product or service to market.\nAnyone eager to learn the essentials of marketing and branding while creating a practical\, tactical marketing plan.\n\nRecommended but not required: Completion of our Foundations Course or prior business coaching.
URL:https://wpengine.mountainbizworks.org/event/marketing-branding-essentials-course-2/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Course,Learn,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250829T110000
DTEND;TZID=America/New_York:20250829T130000
DTSTAMP:20260421T035332
CREATED:20250611T175120Z
LAST-MODIFIED:20250611T175120Z
UID:10002825-1756465200-1756472400@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Connect | Selling With Intention: A Practical Framework for Artist-Led Sales
DESCRIPTION:Workshop Description: \nThis professional development workshop offers a strategic approach to sales for makers and artists. Participants will examine key areas often overlooked in the development of effective sales practices\, with a focus on aligning creative integrity with market presence. The session will provide practical tools for refining communication\, enhancing customer engagement\, and articulating the value of handmade work. Artists will leave with a renewed understanding of their role not only as creators but also as ambassadors of their craft. \nInstructor Bio: \nLaura Wood is a full-time jewelry artist living in Asheville\, North Carolina. Her creative practice began in dance and shifted to contemporary jewelry in college\, at University of Georgia\, where she was introduced to jewelry and metalsmithing. A performative arts background continues to influence her work. Sculptural forms are thoughtfully engineered for the body and are intended to contribute to a daily experience. \nHer jewelry is represented in galleries and exhibitions nationally and internationally and has exhibited in widely celebrated craft expositions including the Smithsonian Craft Show in Washington\, DC\, American Craft Council Show in Baltimore\, MD\, and Sculpture\, Objects\, Functional Art and Design Expo (SOFA) in Chicago\, Illinois. Her retail store\, opened in 2024\, is located in the River Arts District of Asheville\, NC.  \nLaura’s work is among the permanent collections of the Gregg Museum of Art at North Carolina State University (NC)\, The Racine Art  Museum (WI)\, The Mint Museum (NC)\,  The Enamel Arts Foundation in Los Angeles (CA)\, The Philadelphia Museum of Art (PA)\, Yale University Art Gallery (CT)\, Arkansas Museum of Fine Arts (AR) and The Crocker Art Museum (CA).  \nLaura completed a three-year term in the resident artist program at Penland School of Craft (2017-2020). She is the founding voice of the annual ECU Symposium (2010) and co-founder of Jewelry Edition (2012-2021). The retail store\, Laura Wood Jewelry opened in the River Arts District\, Asheville\, NC in 2024. She earned a BFA from the University of Georgia (2007) and an MFA in metal design from East Carolina University (2011).
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-connect-selling-with-intention/
LOCATION:Center for Craft\, 67 Broadway St\, Asheville\, 28801\, United States
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250821T173000
DTEND;TZID=America/New_York:20250821T193000
DTSTAMP:20260421T035332
CREATED:20250722T184342Z
LAST-MODIFIED:20250722T184342Z
UID:10002857-1755797400-1755804600@wpengine.mountainbizworks.org
SUMMARY:Craft Your Commerce Makers Mixer
DESCRIPTION:FREE to attend – space is limited\, please register ONLY if you plan to attend. Please email leah@mountainbizworks.org to cancel if you will be unable to attend. \nJoin Us for a Creative Meet-Up at Story Parlor! \nCalling all artists and creatives of Western North Carolina! Come hang out with us for a laid-back evening of connection and conversation at Story Parlor in West Asheville. \nWe’ll kick things off with a quick welcome and a sneak peek at what’s coming up in Craft Your Commerce\, including upcoming workshops and an introduction to a few of our amazing creative business coaches\, who you can work with. \nMingle with fellow makers\, enjoy light bites and drinks\, and enter our raffle for some fun giveaways\, including a copy of our next Craft Your Commerce Book Club pick! \nSpace is limited\, so please register only if you plan to join us. We can’t wait to see you there!
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-makers-mixer-summer-2025/
LOCATION:Story Parlor\, 227 Haywood Rd\, Asheville\, North Carolina\, 28806
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T173000
DTEND;TZID=America/New_York:20250812T193000
DTSTAMP:20260421T035332
CREATED:20250708T160316Z
LAST-MODIFIED:20250708T160616Z
UID:10002851-1755019800-1755027000@wpengine.mountainbizworks.org
SUMMARY:Series Financieras - En Persona
DESCRIPTION:Nuestra serie financiera se compone de tres clases que cubren de manera integral las habilidades y herramientas financieras básicas que todo emprendedor necesita para iniciar y administrar un negocio exitoso. \n\nClases incluidas en la Serie Financiera: \nHerramientas Financieras – Herramientas financieras le presentará las herramientas para comprender los conceptos básicos de las finanzas comerciales para que pueda tomar decisiones informadas sobre cómo organizar y administrar las finanzas de su empresa. Los temas discutidos son mantenimiento de registros; teneduría de libros; contabilidad; crear\, comprender y utilizar estados e informes financieros. \n  \nIntroducción a QuickBooks – Esta clase brinda una descripción general de QuickBooks y los diferentes niveles de suscripción\, y le enseñará cómo navegar por el tablero y explorar la función de informes para generar informes que se pueden personalizar según sus necesidades. Cuando complete esta clase\, conocerá las mejores maneras de moverse\, ingresar transacciones diarias\, obtener la información que necesita de QuickBooks y poderosas herramientas de informes que ayudarán a su empresa a tomar buenas decisiones.  \n  \nUn pase de serie financiera: $60
URL:https://wpengine.mountainbizworks.org/event/series-financieras-en-persona-3/
LOCATION:Mountain BizWorks Asheville Office\, 153 S Lexington Avenue\, Asheville\, NC\, 28801\, United States
CATEGORIES:Class,Course,En Espanol,In-Person,Learn
GEO:35.590696;-82.552115
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Mountain BizWorks Asheville Office 153 S Lexington Avenue Asheville NC 28801 United States;X-APPLE-RADIUS=500;X-TITLE=153 S Lexington Avenue:geo:-82.552115,35.590696
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T130000
DTEND;TZID=America/New_York:20250812T160000
DTSTAMP:20260421T035332
CREATED:20250714T173457Z
LAST-MODIFIED:20250714T173618Z
UID:10002853-1755003600-1755014400@wpengine.mountainbizworks.org
SUMMARY:Design Decoded: Canva for Professionals
DESCRIPTION:Design Decoded: Canva for Professionals is a hands-on learning lab (aka action workshop)\, led by Top 5% Canva Designer and local creative entrepreneur\, Cortina Caldwell. Already using Canva at your job\, but feel like your marketing materials are missing the mark? This learning lab is for you! Grab your laptop and cozy up to this interactive session with a top-rated Canva designer for pro-tips that will WOW your audience. We’ll cover posters\, merch\, decks\, video reels + a few features you didn’t know you needed! \n👉 After registering\, email any design you want considered \nfor the live coaching part of the lab (cortina@brandevangelist.io). \nAll registrants will receive a recording of the workshop\, and an access link for the Discord community. \nInstructor Bio: \nCortina Jenelle Caldwell (Cortina) is a brand strategist utilizing technology\, media and design to spark new ideas\, human connections and place-based experiences through visual storytelling and creative architecture. Cortina earned her Masters in Business Management & Leadership (2015) after soft launching a creative consultancy (2014) in response to the limited resources available to Appalachian entrepreneurs in the creative sector. Cortina was awarded Emerging Entrepreneur of the Year by WNC MEDWeek (2012); going on to join the ranks of 40 Under Forty (2013); a Tzedek Impact Award for her work under the Artists Designing Evolution (adé PROJECT) umbrella (2019-2020); KNOW Women of Asheville (2021); several industry awards for Brand Evangelist including “Most Client-Focused Copywriting and Branding Agency” by the Southern States Business Awards; and membership in prestigious creative leadership cohorts – ArtsBuild’s Periscope Chattanooga and River City Company’s Emerging Producer Program (2024-2025). Cortina is also a certified creative facilitator and award-winning grant writer\, often using these skills to help nonprofits as low/pro-bono work. In early 2025\, Cortina gained notoriety for her extensive work and skills in Canva\, being applauded by the global platform as a “Top 5% Designer”; and became an inductee into Who’s Who in America for her contributions to media and business. Cortina credits her achievements to her circle of mentors\, especially her first true mentor\, her grandmother\, who taught her the joy of hard work\, importance of taking care of community\, and how to share God-given talents through entrepreneurship.
URL:https://wpengine.mountainbizworks.org/event/design-decoded-canva-for-professionals/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,Learn,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250811T100000
DTEND;TZID=America/New_York:20250811T113000
DTSTAMP:20260421T035332
CREATED:20250701T190846Z
LAST-MODIFIED:20250701T190846Z
UID:10002849-1754906400-1754911800@wpengine.mountainbizworks.org
SUMMARY:Money Mondays: Monthly Financial Check-Ins for Creative Entrepreneurs
DESCRIPTION:Stay grounded\, organized\, and financially on track with Money Mondays\, a monthly group session designed to help you meet your year-end financial goals with clarity and confidence. Led by experienced bookkeeper and accountant Deanna Lynch\, these sessions offer expert instruction\, practical tools\, and space for open discussion and peer support. \nWhether you’re refining your budget\, untangling your bookkeeping system\, or preparing for tax season\, Money Mondays will help you stay accountable and make informed decisions for your creative business. \nEach session includes:\nGuided instruction from Deanna\nQ&A time to address real-time questions\nCollaborative cohort energy to keep you motivated\nHands-on time to work through your numbers \n2025 Monthly Topics \n\nAugust 11 – Budgeting 101 & Spending Plans\nSeptember 15 – Information Systems Mapping & Financial Organization\nOctober 13 – Pricing Strategies & Sales Tax Basics\nNovember 10 – Financial Goal-Setting & Strategic Spending\nDecember 8 – Annual Tax Prep & Schedule C Planning\n\nBring your questions\, your spreadsheets\, and your calculator—we’ll bring the guidance. \nInstructor Bio: \nDeanna is a professional handweaver and part-time bookkeeper for small businesses. She has worked with a variety of industries over the years and is well versed in Quickbooks and helping businesses get set-up with appropriate record keeping systems. With both a creative and business background\, her approach to financials and information management is approachable. She emphasizes the use of systems that are flexible and can grow with your business and are tailored to each business’s unique needs.
URL:https://wpengine.mountainbizworks.org/event/craft-your-commerce-money-mondays/
LOCATION:Virtual\, Online — Zoom\, NC
CATEGORIES:Class,Craft Your Commerce,In-Person,Learn
END:VEVENT
END:VCALENDAR